so ridiculous. Have you ever [self-sabotaged]( a really good thing, {NAME}? I know I have⦠Let me tell you a story about the ridiculous reason I almost walked away from my best (and highest-paying) client⦠When I first started my freelancing business, I was like most new freelancers⦠A nervous wreck. Always second-guessing if my writing was good enough⦠Constantly checking my inbox for the latest round of client feedback⦠Watching my Google doc like a hawk to monitor any changes⦠Sound familiar? Well, the panic that followed THIS event was even worse. Several years ago, I sent some copy over to one of my best clients⦠I waited for their response⦠And waited⦠And waited⦠And after 3 whole days of radio silence, I decided to check the Google doc (for the umpteenth time) to see if they had made any notes or changes. I opened up the document and⦠NOTHING. Yep â there was nothing in it. My client had deleted the entire document. ð²ð²ð² *cue panic mode* I immediately began ruminating on the worst-case scenario⦠âOMG â they stole my copy and arenât going to pay me. Iâm never going to hear from them again. They totally ripped me off. F*ck them. Iâm screwed. How am I going to pay rent this month? I need another client ASAP.â Have you ever spiraled like this, {NAME}? If you have, then you know that one of two things happens next⦠1) You allow the panic parade to take over. You send a passive-aggressive (or aggressive-aggressive lol) message to the client explaining to them why they are *in fact* the worst. You demand your money pronto. OR⦠2) You take a moment to breathe and think about all the possible scenarios that actually make way more sense (like, oh I donât know, a simple mistake was made). You send a professional message to check in and see whatâs up. Thankfully, I chose option #2⦠And guess what happened? The client had been swamped with something and didnât have time to check the copy as quickly as usual⦠In the meantime, a member of their team had opened the Google doc and accidentally deleted everything when copying it over to their web page. All I had to do was revert to the last edition of the document and voila. They werenât ghosting me⦠They werenât stealing my copy and running⦠They had no intention of not paying me⦠They made a simple mistake. Had I freaked out and acted unprofessionally â I could have lost my best-paying client⦠Over nothing more than a misunderstanding. This is something I see happening a lot in the business world. Especially with so many communications happening online (without tone of voice or facial expressions to help convey true meaning). So how can you avoid mishaps like this, stop self-sabotaging yourself and build a business that feels good? I got you covered in this weekâs [YouTube video](. Hereâs what youâll learn ð â
My go-to mantra. If you ever find yourself thinking, âIâm not doing enough,â then THIS is for you⦠â
Why comparison is not *always* a bad thing and how to use it to transform your life at lightning speed⦠â
The #1 mindset shift I adopted early in my freelancing journey that saved my career (seriously)⦠â
And lots more little nuggets of wisdom I learned in the last 15 years. So you can stop stressing and second-guessing and rock 2024 like the badass you are ð Watch Now: [3 Mindset Shifts To Create The Life & Career Of Your Dreams]( Alex P.S. If you want to take your copywriting skills and confidence to the next level (even if youâre brand new and starting from scratch), the Copy Posse Launch Pad is the place to be, {NAME}... And after 354 looooooong days, doors are finally re-opening for Season 5 in just 4 DAYS. Stay tuned. ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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