(Hint: you are). {NAME} â what if I told you [the reason]( your marketing isnât working is because⦠Youâre overcomplicating the damn thing. Does this sound familiar? ð Youâre attending webinars and masterclasses and masterminds⦠Youâre learning all the âproven tacticsâ and âhottest trendsâ ⦠Youâre following the step-by-step funnels that work for other people⦠Then you implement it in your own business (or a clientâs business), and⦠NOPE. None of it works for you like it worked for them. Yupppppp. Been there, done that. And look â Iâm not saying that thereâs zero value in learning from whatâs working for other people⦠In fact, I think as a marketer, itâs your JOB to stay on top of these things. But the problem comes when we blindly follow these strategies in our own marketing without stopping to think critically about it⦠Because every business, every audience, and every product/service is unique. There will never â I repeat, there will never â be a one-size-fits-all approach to ANYTHING when it comes to marketing. But here is why thatâs awesome for you⦠Great marketing is actually stupidly simple. And in [this weekâs YouTube video]( Iâm breaking it all down for you⦠Hereâs what youâll learn ð â
4 common mistakes that might cause a launch to flop⦠â
The biggest difference between a âforcedâ launch and a âflowyâ launch⦠â
The 7 questions you should ask before every single campaign, offer, or promotion. â
Plus the #1 thing your customers need to feel before they will buy from you (without this, nothing else on this list matters)... And the best part? When you get this RIGHT⦠What everyone else is doing, doesnât even matter. Youâll be in a league all on your own. [Forget Everything You Know About Marketing In 2024 (Except THIS)]( Happy (almost) 2024, Alex P.S. I hope youâre enjoying the last couple days of 2023⦠Iâd love to know⦠Where can I best support you in 2024? Hit reply to this email and let me know. ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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