You might not know this about me...

I almost gave up. Does marketing ever make you feel icky, {NAME}? Ummmm yeah. Me too. You might not know this about me… But before I started the Copy Posse, I almost gave up on copywriting completely. Yup. I was ready to throw in the towel after 10 years of working behind the scenes in the industry, walk away from all my clients and say goodbye to the $300K+ a year I was making… Because I was jaded AF. I was sick of the douchey marketing I was seeing online every damn day… And even more sick of the bad rap copywriters were getting because of said douchiness. I’ll never forget what happened at a party I attended years ago… Some guy asked me what I did for a living, and when I told him I was a copywriter, he replied… "Oh, you’re one of those people who fill my inbox with spam…" 😲😲😲 I remember being offended and embarrassed. Because, while what I was doing for my clients was definitely NOT spam… There was no denying the industry was filled with people who WERE putting out this type of garbage and calling it "marketing." So I couldn’t really blame this guy for saying that… And I didn’t want to be associated with it anymore. My student, Shelley, perfectly summed up how I was feeling all those years ago… I don’t know about you, {NAME}... But I got into this industry because I wanted to do good. And that’s why I created the Copy Posse… To redefine modern marketing… Build an empathy empire… And start a NEW school of copywriters who deeply care about making a difference and using their words to create a ripple effect of positivity across the Internet. So, if you’ve been feeling "icky" about the marketing industry lately… If you’ve been trying to learn copywriting, but you’re left disappointed and underwhelmed time and time again… Then maybe it’s time to shut out the noise and come HOME. I hope the Posse can be that place for you too, {NAME}... Whatever your goals are for 2024… I’m rooting for you, always. Alex 🫶 P.S. If you’re looking for an easy step-by-step roadmap to start your copywriting side hustle ASAP, check out [this week’s YouTube video](. I created this video based on Day 1 of Posse Week (which is where I met Shelley and so many other rad humans from around the world)... You’ll learn the 8 steps you need to follow if you want to get paid to write… Plus, get my free Confident Copywriter Roadmap as a special gift. [Check it out here](. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.