âMy emails have improved so muchâ {NAME} â [email marketing]( will always hold a special place in my heart⦠Before I started the Copy Posse, I spent 10 years working as a marketing consultant and copywriter⦠I did everything for my clients â from crafting entire campaigns to writing VSLs to sales pages, and of course⦠emails. Lots and lots of emails. And if I'm being honest, writing emails has always been my favorite part of copywriting. Writing a sales page or VSL is pretty straightforward â you have one goal (make a sale)... And most clients usually won't let you "play around" or "take any chances" when it comes to writing these assets⦠But emails are different. Ultimately, the goal is the same (to make a sale). But with emails, you have so much more creative freedom. You can tell stories⦠Share quirky anecdotes⦠Tell some had-to-be-there inside jokes⦠Give some straight talk and tough love⦠And share wins. Email marketing lets you have fun and be real WHILE you make money... And with the holidays coming up, there is no better time than NOW to [up your email marketing game]( Pretty soon, every single brand and business that you've ever so much as blinked at will be sending you emails⦠Black Friday emails⦠Christmas sale emails⦠New Year's emails⦠End of season emails⦠And on and on it goes. You and I both know that the majority of these emails will go straight to the trash. But if YOU can become a person who is known for writing emails that are valuable and fun to read (either for yourself or your clients)⦠Then suddenly your email just got saved from the "automatic trash" pile. So the question is⦠How do you write emails that people actually love to read? ð¤ Inside my [Own the Inbox Program]( I teach you how to write emails that ooze with fun, personality and value â WHILE STILL making you money. As a business owner, you'll watch your holiday sales skyrocket⦠Or if you're a copywriter, wow your clients (or land new ones just in time for promo season) with your freshly honed email skills â just like this Posse student did⦠She hasn't even finished the program yet, and sheâs already impressing the hell out of TWO of her clients⦠I LOVE this ð Ready to Own The Inbox, {NAME}? [Start here](. Happy Sunday, Alex ð«¶ Inside [Own the Inbox]( I'll teach you everything I know about creating iconic email campaigns â from writing subject lines that capture attention to engaging your reader with storytelling to landing the sale, and so much more⦠And if you enroll now, you can go through the whole program and still have time to implement it before the holiday season madness begins. ð¤ ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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