Something you don’t know about me, {NAME} 😬

I don’t really talk about this. Here's something you don't know about me, {NAME}… When I quit my job at Mindvalley in 2011 to start my journey as an entrepreneur... Copywriting wasn't my first business. In fact, the Copy Posse is actually the fourth business I ever started (not counting babysitting, lemonade stands or the detective agency I had as a kid 🤣). The first was a content, coaching and events business for women entrepreneurs that I started in 2010 before I quit my job (even though I wasn't even an entrepreneur yet lol)… The second was a travel brand (man, I really loved this one and wanted it so badly to work)… The third was a marketing agency I partnered on with a friend (that only ever had one client)... All the while taking on freelancing copywriting clients which is what actually paid my bills and funded my many business ideas… And then [came the Copy Posse](. If you're wondering why you haven't heard much about those other businesses… Well, it's because they flopped. As in… fizzled before they could even make it to my LinkedIn profile 🤪 Over the past 10 years, I've spent tens of thousands of dollars on marketing strategies that went nowhere… I've launched products with no audience to sell them to… And I even created an entire video program that never saw the light of day (it's still sitting on an old hard drive collecting dust). So yeah… in case you thought I escaped the entrepreneurial Hall of Fail without a scratch – ha! Let's just say that when it comes to building an online business, your girl is an expert at figuring out what NOT to do… But these businesses didn't fail because the products weren't "good enough"… Or because I didn't want it "bad enough"… It was because I lacked clarity on my big idea, the impact I wanted to make and the right steps to take. Turns out… It takes more than just something to sell to [start a business](. In fact, Forbes listed "lack of vision" as one of the top reasons entrepreneurs hit a dead end… Because businesses without a clear vision and a step-by-step action plan to get there will ultimately fall. That's the one thing I did differently with the Copy Posse. Today, I'm an award-winning marketer and the Founder of a global community of over 300K strong 💪 And it all started with a plan – a big idea, a bold message and a deadly simple 1-page business blueprint. It's this blueprint I followed to grow the Copy Posse to $1M in the first year… And now I'm sharing my [Big Idea Blueprint]( with you (for free). In my upcoming LIVE workshop, I'll walk you step-by-step as you map out your money-making, industry-shaking business – no team, no ads, no fancy tech required. You'll walk away with radical clarity on your big idea and your very own 1-page business blueprint so you know exactly where to start and what to do next. The workshop happens LIVE this coming Thursday, October 19th. This is the first time I'm doing anything like this for the Posse community (let alone for free), so I'd hate for you to miss it. Save your seat for this live workshop now 👇 [Save My Seat]( Alex P.S. — I know timing of live events can be tricky for my global Posse. So if you really can't make it live because of your time zone, {NAME}, that's cool. I'll be sharing the replay for a limited-time ([you still need to register to get it](... BUT it would be way cooler if you could join us in real time! 😉 I swear my live trainings are a lot of fun and full of surprises. The chat alone is always off the hook lol👇 Oh and when you show up live, you'll get another special gift from me: The Copy Posse's 99 Hook Ideas & Templates For Social Content That Sizzles. Use these fill-in-the-blank hook templates to write attention-grabbing headlines, openers and short-form video text and watch your social views skyrocket. [Save your seat now]( and see you soon. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.