OMG this is embarrassing 🙈

The ultimate “comeback story”. {NAME}... I'm going to tell you something that is, well, kind of embarrassing to admit. Way before I started the Copy Posse… Way before I [earned my first million]( Way before I started creating content… And way before I had the business tools, experience and proven blueprint that I have today (more on that in a moment)… I started a business. And it failed miserably. (You'll never believe how much money I lost 👀) Here's the back story… After I quit my job as the Creative Director at Mindvalley (circa 2011), my best friend and I packed up our lives and moved to the Philippines to do the whole digital nomad thing. Now, this was genius (if I do say so myself)… Instead of paying for a hotel, we bartered our marketing and copywriting skills in exchange for a 1200-square-foot suite overlooking the ocean… Where we stayed for an entire 30 days free. 🤯 We basically created an epic system for "free travel" before travel influencers were even a thing (remember this was 2011, {NAME})... Kinda cool right? So what did we do? We created a program to teach other freelancers how to cash in their skills for free travel – obviously. Lol. We wrote a killer sales page... We recorded a webinar training... We did it all… And we had no idea what we were doing. This was not so genius. Although we did make some sales… After years of trying to get it off the ground, while simultaneously running our own freelancing and consulting businesses (because hey, we had bills to pay), we made the tough decision to shut it down… Despite our best efforts, it just didn't happen. In fact, when all was said and done, our accountant let us know we had lost a total of $80,000 in that business. Ouch. 😖 Let's just say it was a REALLY great way to learn what to do (and what NOT to do) when it comes to [building an online business](. After the hit to my ego (and my bank account), I spent the next few years working behind the scenes as a marketing consultant and copywriter… Executing successful launches (and some not-so-successful launches)... Helping businesses start and scale… And witnessing firsthand what ACTUALLY WORKS. When I started the Copy Posse (circa 2020), I had a proven blueprint under my belt… And it made all the difference. I launched my first program in January 2020 to a small list of 2350 and pulled in a life-changing $84,000 that week… (Then I fired most of my clients 🤣) And that year I made [my first $1M](. How's that for a comeback story? 💁🏻‍♀️ So while admitting that I lost $80K on a poorly planned, poorly researched and poorly executed business idea is kind of embarrassing… The truth is, I wouldn't change it for the world. Because I've made millions from it (and learned SOOOO much in the process). In case you missed my YouTube video this week, I share the [ONE THING]( I did that first year of the Copy Posse to make $1M… And it's simpler than you think. To your big idea, Alex P.S. If you have dreams of building a business that gives you the freedom you crave… And you want to avoid the lessons, struggles and failures that many first-time entrepreneurs learn the hard way (oh heyyyyy it's me)… Then get yourself registered for my upcoming [FREE live workshop](. You'll get your hands on my proven Big Idea Blueprint and find out exactly what I did to build my authority, monetize my audience and successfully launch my first product (from scratch). I'll guide you step-by-step as you map out your very own 1-page online business blueprint so you walk away knowing exactly where to start and what to do next (no team, no ads, no fancy tech required). This will save you YEARS of trial and error, {NAME}. Save your seat [right here](. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.