Laughing so hard I’m crying. {NAME} – in my [video this week]( I share something that most people don't realize about A.I. until it's too late 👀... Turns out that A.I. makes mistakes (which is really the only "human" thing about it lol). But I'm not just talking about how it can mess up simple math problems… Or write in an overly dramatic tone. A.I. straight up makes shit up. It can literally fabricate information and present it (quite confidently, I might add) as fact. I mean, if this was a person, we'd call them a pathological liar, but let's just ignore that and copy and paste A.I. output word-for-word and present it as marketing. Cool? NO! Not cool. I probably don't need to tell you WHY having a pathological liar write your copy is a problem, {NAME}… But it did make me a little curious… What type of things has A.I. messed up? 🤔 So I took to the good 'ol internet to find some examples of A.I. fails (and wowww did I find some). A.I. has fabricated things like… Names and dates… Medical explanations and sources… Legal cases... The plots of books... Even historical events that never actually happened. And then, of course, there were the funny fails… Like the time a bot was forced to watch over 1,000 hours of Batman movies (is it weird that this kind of makes me feel sorry for the thing? lol)... Then it was asked to write a Batman script of its own. It started like this: "This is now a safe city. I have punched a penguin into prison." Or the time ChatGPT was shown an image of Shrek and asked to identify it... "That's the famous Mona Lisa by Leonardo Divinci," the bot confidently answered. Or the time a bot was asked to create its own recipe and it created "Beothurtreed Tuna Pie." If you want to try it, here are the ingredients: 👉 "1 hard-cooked apple mayonnaise"
👉 "5 cup lumps, thinly sliced"
👉 "Surround with 1.5 dozen heavy water by high, and drain & cut in 0.25in, remaining the skillet" De-lish 🤣 But THIS one had me *literally* laughing so hard I cried… Obviously, the example above is a joke but you get the point… A.I. is far from perfect. But does that mean you shouldn't use it? Nope (bet you didn't see that one coming). A.I. makes shit up, which means it can be WILDLY creative. While it shouldn't be trusted for quantitative research... It can help you get inside the minds of your customers by identifying emotions, thoughts, feelings, challenges and language you might not have thought of in your creative writing and research process. [See what I mean](... So when you combine the right prompts with that beautiful human brain of yours (and then, of course, verify the information, add logical reasoning and strategy, and fine-tune the messaging)... A.I. can be the best writing assistant ever. As long as you can look past the whole pathological liar thing 🤣 Keep doing your thing, {NAME}... And remember, your empathy is irreplaceable. 💕
Alex P.S. If you want to learn the right way to use A.I. (and how to actually get decent and useful information), check out [this week's YouTube video](. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7
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