From lame to legit. {NAME} â do you remember those old school 90's talkshows where they'd showcase [dramatic makeovers]( Usually, the guest would invite someone from their past (ex-boy/girlfriend, crush, bully from high school, etc) to the show⦠And then they'd proceed to bust through a lifesize photo of their old self â Kool-Aid man style â and say "look at me now"... These shows would usually have hilarious headlines like⦠"From Geek To Chic â Outrageous Makeovers You Wonât Believe!" It was trash TV and I was obsessed⦠And I know Iâm not the only one who loves a good makeover. There's a reason we can't get enough of those addictive home renovation shows on HGTV (have you ever noticed there're literally like 100 different versions of the SAME show)⦠Or why we binge-watch every new season of Queer Eye immediately⦠Or why before/after pictures are such powerful marketing tools. I'm sure we can all agree⦠There's just nothing better than showing up as the best damn version of yourself⦠And watching others do the same. So then let me ask you this⦠Is your [website showcasing the best version of yourself]( I can't tell you the number of brands and businesses I've talked to over the years that have completely ignored their websites.â ..
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They've tried all the hottest funnel "hacks"...â
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They've invested thousands into paid ads...â
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They've been posting consistently on social media...â
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Yet they STILL aren't getting the leads and sales they want. â
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Then I take a look at their website and realize⦠It's literally canceling out all the trust, authority and credibility they've been trying so hard to build with their marketing efforts⦠Because it's no longer the best or most accurate representation of who they are as a brand⦠And oftentimes, their best features and selling points are hiding under a lame, outdated or glitchy facade that needs some serious TLC. So it's no wonder why the sales weren't coming in⦠Sound familiar, {NAME}? Luckily for you, I have exactly what you need to give your website a dramatic makeover⦠Maybe one day I'll host my own show⦠"From Lame To Legit â Outrageous Website Makeovers You Wonât Believe!" Until then, I've shared all my best tips for you in [this week's YouTube video](. Alex ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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