This made my blood boil 🩸

Um, I’m sorry what?? My birthday week is coming to an end, {NAME}. At midnight tonight, all the limited-time birthday bonuses with my Launch Files program will disappear for another year… [Head to this page]( to review everything you’ll get when you join today. While I got you here… I wanted to share a little story about why I created this program and how it’s different from anything else you’ve tried before... When I first took my leap into freelance copywriting (something I never planned to do), I was fortunate enough to have great mentors and peers who taught me a copywriting philosophy that I still follow to this day: Great copywriting combines powerful conversion tactics with the empathic art of creating real connection and positive brand experiences. I‘ve had the privilege of working with people all over the world and connecting with amazing leaders in sales and marketing… And I’ve seen firsthand how this philosophy has truly stood the test of time. But over the years I’ve also observed a dangerous practice – one that has caused a divide in the industry: While there are a lot of brilliant and cool copywriters out there, many still use douchey marketing and messaging that – quite frankly – I just don’t vibe with. Tbh I was so tired of the manipulative, scammy and severely outdated sales tactics I saw being used online that I almost gave up because I just didn’t want to be associated with any of it… I was angry that copywriting was getting a bad rap. I remember a response I got from one guy at a party who I told I was a copywriter… “Oh, you’re one of those people who writes all those spam emails I get in my inbox.” Um, I’m sorry what? I knew how powerful copywriting was for people with amazing products, inspiring messages and change-making brands… I mean, words can change the world. But somehow we were getting lumped in with all those get-rich-quick-magic-blue-pill-sleeze-balls... And it made my blood boil 🩸 But rather than throw in the towel, I did something about it. After 8 years of working behind the scenes exclusively with my clients and partners, I put myself out there and started my YouTube channel… Which is likely how we met, {NAME}. 🙂 I wanted to redefine what it meant to be a copywriter today and share the techniques and strategies I’ve used to build a heart-centered copywriting practice from the ground up. I was on a mission to rally the raddest, baddest crew of copywriters around the planet to help me with one mission…⁠⁠De-douchify the internet one word at a time and make caring cool again.⁠⁠So after months of listening to your comments, reading your messages, and working with students all around the world, I created a program to give you everything you need to take the leap into copywriting… The [Launch Files program]( goes deep into the specific skills, techniques, and marketing principles a new copywriter needs to get started the right way today. It is tailored for rad humans who want to make a living writing copy that both connects and converts… Future-proof their skills…. Create a life and business they love (even if you’re starting from scratch)… And use the power of words to sell products and services that actually help people and make the world a better place. If that sounds good to you, I’m so excited to welcome you into the Launch Files and help you ignite your copywriting business over the next 8 weeks. [Enroll Now]( Alex P.S. If you've still got questions, DM me on Instagram [@copyposse](. I'll be hanging out in my DMs all day, answering questions. P.P.S. I’d like you to meet some of my awesome Launch Filers... Bridget, who’s now making 3x her previous salary a year after quitting her corporate job… “After finishing it, I had more confidence in myself to pitch to clients. Now I’m making 3x as much money as I made at my corporate job 1 year ago and I finally feel like I’m doing something fulfilling. I’m building my dream life and it has never felt better!” Savannah, a stay-at-home mom and web designer who wanted to expand her services… “(The Launch Files) dramatically expanded the services I could offer... After almost a year of offering copywriting, I am booked out for the next six months and making more than I thought possible. If you think you won’t have time, I was a breastfeeding mom of two running a business when I did the program (during a pandemic). It’s not always easy, but it’s worth it.” Michael, who within a month of completing the program and quitting his full-time job is already making the same salary he was teaching… “I can tell you the Copy Posse Launch Files is hands-down the best thing I’ve ever put money into. It’s the kind of thing that I wish I’d learned 10 years ago. To me, it was more valuable than four years of university. It will give you the skills, the confidence, and the expertise to do whatever you want with copywriting.” And Christina, a writer who was starting to lose her drive... “By the time I completed module 3, I landed my first 12-month job and made $12k. I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business.” [We’re waiting for you inside](. If you no longer want to hear about this limited-time special, that's cool. I'll still love you 😉 Just click the "Pause Emails" link below. Don't worry, you'll keep getting other stuff from me, like videos and content. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Pause emails]( [update preferences]( or [unsubscribe forever](.