It ends tomorrow, {NAME} ⏰

Your final questions answered. A quick reminder that the limited-time birthday special on my [Launch Files program]( ends tomorrow, {NAME}... With weekly video trainings, recorded over-the-shoulder copy critiques, Q&A library, guided workbooks and support from the best damn crew on the Internet… I’ll guide you step-by-step as you write your dream client portfolio and ignite your copywriting business from scratch in just 8 weeks – starting today. (Plus get over $17K in Birthday bonuses and a brand new 4-month payment plan option when you [join before tomorrow at midnight](. If you’ve still got questions, keep reading… What if I’m brand new to all this and have zero experience writing? You’re in great company, {NAME}... So many of my past students were in the exact same position not too long ago… And most of them never believed they could make writing a real business… Like Natali, who joined the program with no experience (and then became a Reignmaker)… “I came to the Copy Posse knowing very little about copy and I am leaving with a beefed up portfolio containing the most important and sought-after copy assets in the digital market space. Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life!” This is exactly why I created the Launch Files... To teach you skills that will serve you for years to come. Every single business on the planet needs strategic messaging to propel their businesses forward… And they are looking for copywriters who are dedicated, passionate and – frankly – give a shit. So even if you have zero previous experience… If you’re at all curious and excited about copywriting… Have empathy and a desire to help people… And you’re ready to create a life of freedom where you can work wherever and whenever you want… [The Launch Files is for you](. What about A.I.? What does this mean for the future of copywriting? A.I. is a fantastic shortcut – but a shortcut is only a shortcut if you know where you’re going. Of course, there are some businesses that will solely rely on generic, regurgitated A.I. copy… And choose NOT to invest in creating genuine engagement and connection with their customers. But – news flash – these businesses existed long before A.I. came on the scene, {NAME}... And they were never going to be your clients. On the flip side… As we speak, the smartest brands and entrepreneurs are doubling down on their messaging to rise up above the noise. They are looking for new ways to grow their audiences… They want to communicate with their customers using storytelling and empathetic marketing… They’re hungry to get their products and services into the hands of those who need them… And for that, they need… Yup, you guessed it. Copywriters. That’s why in the Launch Files, I dive deep into the specific skills, techniques and assets you need to get started and craft messaging that today’s businesses need and today’s audiences yearn for… And because the strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with A.I. tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process. Time and time again, my students have used the Launch Files frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results… And don’t forget, I’m also including 3 LIVE A.I. copywriting workshops when you [join before Sunday at midnight](. What exactly will you be teaching in the live A.I. copywriting workshops? My Reignmakers and I will share our personal techniques, prompts and tips on how to create specific, relatable and relevant copy using the foundational Launch Files formulas in combination with Chat GPT. You’ll get a LIVE, real-time preview of how we use A.I. to: Create an accurate customer profile so you can better predict your customers’ personality, challenges, desires and drives in detail… Generate attention-grabbing hook ideas so you can craft awesome headlines in wayyyyy less time… Overcome objections and produce powerful benefit-rich source copy to streamline your creative process… My goal is that you leave these workshops with more trust in your creative and critical thinking skills… Clarity on the irreplaceable and empathetic edge you bring to the table… And the confidence to master these emerging tools. In the words of one of my Reignmakers, Lindsay — “Learning to use A.I. is a skill all on its own. Clients don't want to learn how to do this!” Is this program live? No – this program is a series of video trainings and resources which means you can go through it at your own pace – whatever fits your busy schedule. BUT the 3 A.I. Copywriting Workshops ARE live, and they’ll happen on Mondays at 10am Pacific Time (if you can’t make it, no worries – they will be recorded and immediately available inside the Posse Portal). Can I really use my program portfolio to get hired even though I wasn’t paid to write them? Whether or not you have paid experience, a portfolio is an absolute must if you want to get started as a copywriter. Nikki Lorenzo, former Creative Director at Ogilvy, one of the biggest advertising agencies in the world, said it best: “You have to have one. It’s not important — you have to have one. It’s not even a question. If you don’t have a portfolio, what are you even doing??” {NAME}, your samples don’t have to come from previous work — as a new copywriter, what clients need to know is that you can write… And more importantly — that you understand the big picture. In the Launch Files, I’ll teach you how to write the most important copy assets used in marketing today, and how they all work together to create a high-converting campaign… You won’t just walk away from the program with an impressive portfolio, but a deep understanding of great marketing… So you can impress the socks off your next client. Like Anastasiya, who used her Launch Files portfolio to land her dream client: “My Launch Files portfolio was based on two reality stars’ online businesses, so once I finished my portfolio, I wrote them a juicy email, included my portfolio, and they actually answered my email and hired me!” You've got 48 hours until my Birthday goodies disappear, {NAME}. [Enroll Now]( Alex P.S. As a Posse-trained copywriter, you're learning so much more than just copywriting and marketing… You’re learning how to start a business on your own damn terms — one that gives you the freedom and flexibility to create the life you want. Whether you want to spend more time with your family, work from home or travel the world without compromising your career… So many of my students have been able to break out of the 9-to-5 and make time for the things they love by using the exact techniques, tools and roadmap that I teach in the Launch Files. This can be you as soon as next year, {NAME}... And I want to do everything I can to help you get there. That’s why when you join the Launch Files program this week, on top of the special bonuses, you’ll also get a full upgrade credit for my next live coaching program in 2024. I'm making this a no-brainer for you so you have no excuse in the world to not [start right now](. If you no longer want to hear about this limited-time special, that's cool. I'll still love you 😉 Just click the "Pause Emails" link below. Don't worry, you'll keep getting other stuff from me, like videos and content. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Pause emails]( [update preferences]( or [unsubscribe forever](.