3 things you actually need to succeed 🤔

It's not what you think, {NAME} What does it take to make your dreams come true, {NAME}? I mean, like… what does it really take? A college degree? The perfect opportunity? The right connections? A lucky break? While all of those things can be beneficial in helping you reach your goals and chase your dreams… I’d argue that you don’t actually need any of them. Is a fancy 4-year degree really what you need in order to start that business you’ve been dreaming about? Or is it just a story you’re telling yourself to avoid getting started? 😉 I hear from soooooooo many of my students and community members that they “can’t” do XYZ (be a copywriter, start their online business, etc, etc.) because they never went to college… But here’s the cold hard truth… A lot of the time (not always, but a lot of the time) the training you receive inside [a highly specific step-by-step program]( is so much more valuable than the information you learn in college… Especially when you want to learn a highly-specific skill like copywriting (that they don’t teach you in school). Check out this #win my student, Brit, recently emailed me 👇🏻 “I have a degree in Marketing, but the practical, step-by-step training you provide is incomparable.” This is music to my ears… And Brit is not the first student who has told me my program was MORE valuable than their 4-year degree… I don’t say this to brag, {NAME}... I say this because the perceived “lack of formal education” is a massive barrier that is stopping SOOOOO many people from going after their dreams… And it’s a load of shit. You don’t need a college education to be successful. Can it be valuable and useful? Of course. But is it absolutely necessary to have? No. All you really need is: ✅ A dream ✅ A plan ✅ And the fierce determination to do the damn thing. And I’m here to help you every step along the way… My YouTube Channel has hundreds of videos to help you learn the basics of copywriting, marketing, branding, and storytelling… [The Write & Ignite Challenge]( will teach you how to write a high-converting sales page from scratch. You’ll learn the exact writing process and sales page formula that I’ve used for 10+ years to help businesses execute million-dollar launches and students land high-paying copywriting clients. [Own the Inbox]( will teach you how to create an engaging, memorable and high-converting email marketing campaign. You’ll get 12 fully-customizable and proven email frameworks that create authority, build anticipation and turn signups into sales. [The Posse Eye]( will help you create a spellbinding brand voice that helps you stand out, sell out and attract your dream customers. This is the same exact branding framework I used to go from anonymous copywriter to founder of a 7-figure brand in one year, build a community of over 300,000 raving fans and be crowned Marketer of the Year in 2022. [The Launch Files]( will help you ignite your copywriter career – from scratch. I’ll walk you through the foundational copywriting strategies that businesses desperately crave today and help you build a killer portfolio so you can approach new clients with unstoppable confidence. [STORM]( combines all the marketing knowledge I’ve accumulated over the past 10+ years to deliver a timeless method for building an unshakable business in today’s online world. Doors are currently closed, but you can join the waitlist [here](. And, of course… I’m constantly posting new tips and insights on [social media](. So whatever dream is living inside your heart, {NAME}... I’m here to help you make it happen. But remember – you don’t need me. All you need is YOU (and those 3 things I mentioned above ✅) Rooting for you, Alex 🫶 ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.