Peek inside the Posseverse 👀

What’s happening this month. We’re halfway through 2023, {NAME}... And ooooooooh it’s been a productive year so far in the Posseverse… 7 podcast appearances… 6 speaking engagements… 6 expert interviews… 5 mastermind events… 4 launches and promotions… 2 new products… 1 wedding… And an epic team retreat. I’ve spent the last few days reflecting on the last 6 months and feeling excited as hell by everything we’re creating, our plans for the rest of the year, and this incredible community. The launch of my brand new marketing program, STORM, ended last week and the feedback we’ve received so far has been incredible… The Posse team and I worked our asses off – for an entire year – to create the most in-depth and practical marketing course available… And it’s so exciting to hear how much it’s already helping copywriters and business owners level up their marketing game 🔥 If you missed out on STORM, no worries! We’ll be re-opening doors in the next few months. [Join the waitlist here to be notified](. Now that the launch madness is behind me, I’m soaking up some much needed R&R tucked away in a cottage on an island off the coast of Vancouver. I’ve barely left my PJs all week… I’m sleeping 10+ hours every night… I’ve spent most of my waking hours going on walks with Tater, playing Yahtzee with my family and watching the sunsets... Ahhhhhh. It’s exactly what I needed to recalibrate and reset after a busy first half of the year and I’m feeling more inspired than ever before. I can’t wait to share all the juicy plans we have in store for you… Here’s what’s happening in the Posseverse this month 👇🏻 💡 Tips, Tools & Resources For New/Aspiring Copywriters A lot of the content we’ve been sharing on [Instagram]( and [YouTube]( lately has been heavily focused on marketing... Things like [using chatbots to grow your email list]( [3-steps to writing a brand story]( and [how to build a marketing funnel]( But this month, we’re going back to basics, baby. You’ll see us sharing a lot more content geared toward helping you stand out and position yourself as an essential copywriter in the age of A.I. We’ll share tips for using A.I. to enhance your writing… How to become irreplaceable – no matter what new innovations and technologies emerge… And why human copywriters are more important now than ever before. I’ve been chatting with sooooooo many new and aspiring copywriters in my DMs… And I know that many of you are feeling a little discouraged by all this A.I. mania. I get it… It’s all very new, very fast… And it certainly doesn’t help when marketers everywhere are capitalizing on your fear and uncertainty by scaring you into buying their A.I. courses 🙄 The truth is… A.I. creates so many cool opportunities for copywriters and marketers right now and I have a lot to say it about… But instead of charging you for it, I’ll share my best tips and strategies with you for free… And that is exactly what we’ll be talking about inside the Posseverse this month. So make sure you’re following me on [Instagram]( and subscribed to my [YouTube Channel]( so you don’t miss anything. 🎤 Speaking Gigs I’m Excited For One of the best parts of my job is speaking to new communities. I love training dozens – sometimes hundreds – of rad humans who are as passionate as I am about business, marketing, branding and copywriting. This month, I’m speaking to [Terri Cole’s]( mastermind group as well as the crew inside the Social Media Examiner Society. I can’t wait. 🏆 Award Nominations I’m so freakin’ honored because I was just nominated for two amazing awards… The Universal Women’s Network 2023 Women of Inspiration Award… And WXN’s Top 100 Most Powerful Women in Canada Award. And tbh, this kind of blows my mind. I mean, just 4 years ago I was an anonymous copywriter… The Copy Posse wasn’t even an idea yet. And now look at us... It’s not lost on me how important YOU are to these nominations, {NAME}. Without you, the Posse truly wouldn’t be what it is today. I’m so damn grateful for you. Stay tuned for the results of the nominations, which will be announced this November (and wish me luck, hehe). And if you want to follow the exact framework I used to create the Copy Posse brand, then check out [the Posse Eye Challenge](. ➡️ What’s Coming Next: Here’s what’s coming on YouTube this month… ✅ In case you missed [this week’s video]( I shared 7 non-negotiable habits I’ve adopted over the past decade that have massively contributed to my success. ✅ In next week’s video, I’m breaking down an entire webinar funnel for you – webinars are one of the most useful sales strategies there is, so this is an amazing skill set to add to your repertoire. ✅ Then we’ll be talking all about lead generation – for copywriters. I’m going to show you practical and easy ways to find (and close) more high-quality clients… in just 20 minutes a day. ✅ And finally… I’m going to share 5 tips that will make you an irreplaceable copywriter (that actually have nothing to do with writing). Make sure you’re [subscribed to my YouTube Channel]( so you don’t miss any of these gems. 👑 Inside The Reign Clubhouse The theme this month inside [REIGN]( is systems – which is waaaayyyy sexier than it sounds. Systems help you scale. Systems save you time. Systems make your life wayyyyyyy easier. And we kicked things off yesterday with an exclusive masterclass by the bestselling author of Buy Back Your Time, Dan Martell. Dan is a serial entrepreneur, investor, and coach who has helped thousands of entrepreneurs around the world build successful businesses… He joined us inside the REIGN Clubhouse and revealed how to calculate the value of your time, hire support and map out a dream business that’s aligned with the life you *actually* want to live. It was so 🤌🏻🤌🏻🤌🏻 Alright, {NAME}, I hope you enjoyed this month’s peek inside the Posseverse… So much more goodness coming very soon ❤️‍🔥 xx, Alex P.S. What are you most excited about this month? Reply back and let me know. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.