The year was 2012

I felt defeated, lost and alone. The year was 2012… I had just quit my cushy job as the Creative Director at one of the largest personal development brands in the world… Moved halfway across the world… Was dealing with some major health issues… Had no paycheck and very little savings... And had just gone through the worst breakup of my life. I vividly remember sobbing on the floor of my tiny rented apartment... Feeling so defeated, lost and alone. So what did I do? I decided THAT would be a good time to [start my freelancing business](. HA! They say the best ideas come from either desperation or inspiration... Well, at that moment, I wreaked of pure grade-A desperation, baby... I was willing to do whatever it took to get myself off that damn floor (metaphorically speaking). The first year of my freelancing career was rough. I worked long days, late nights and took on clients that still make me cringe today... But eventually, I moved from a place of desperation to one of inspiration. I landed a few great clients and started making some money. It took me a couple more years before I really started to feel in flow with my freelancing business… Where clients were coming to me by referral, I was making $300K+ a year, I was more confident with my skills, and things generally felt… easier. And while I'm proud of what I've built and have no regrets... When I think back to those early days, there are definitely [a few things I wish I would have done differently]( If I could travel back through time and space and tell sobbing-on-the-floor Alex anything, I would tell her: You don’t have to join the 5am club in order to be successful… You don’t have to journal 3 pages every single day in order to be successful… You don't have to read every damn business book ever written in order to be successful... And you definitely don’t have to embark on a magical "journey" with a shaman in a yurt in order to be successful 🤣… All you have to do is implement [a few practical and sustainable habits](. {NAME} – I’ve been in this business for over a decade now… I’ve tried every “fail-proof habit” and “productivity hack” in the book… But [these 7 smart habit]( have become non-negotiables in my life and have contributed massively to my success. And in this week's YouTube video, I’m sharing each and every one with you… Including the most important habit you’ll ever learn in business 👀 Watch Now: [7 Non-Negotiable Routines For Success In Business & Life]( To you, Alex P.S. {NAME} – if you're currently in the early days of your business – feeling defeated, lost or alone. Please know you are not. You've got an entire Posse backing you up and I'll do as much as I can to help you succeed. You're in the right place. Keep going. You can do this 💪 ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.