Is your website costing you customers?

Update this page first Be honest, {NAME}... When was the last time you gave your [About Page]( a little TLC? If your website is currently sporting a good ‘ol “copyright 2013” in the footer... Or if your last blog post was 2 years ago… Or if your About Page is 3 measly sentences telling people where you grew up, where you went to college and your favorite hobbies… I hate to break it ya… Your website is probably losing you customers. I mean, it’s 2023… Consumers expect more from the websites they visit. They crave a connection with the brands they do business with. They want to know why you’re here, why you do what you do, and exactly what led you to be the person, brand, and business that you are today. They want to feel like they actually know you... And [telling your story]( is how you develop that connection with them. Unfortunately, a lot of businesses STILL overlook the importance of this… And that is a big mistake. They may list their core values and might even have some pictures of the founder with a brief bio on their About Page… But they often leave out the good stuff – the actual story behind the brand and what got them to where they are today. They falsely assume that their customer won’t care. “No one reads the About page anyway…” “No one wants to read a story about something that happened ages ago…” “No one cares why I started. They only care how I can help them…” WRONG. If this is you, may I suggest it’s time to refresh your About Page? I can help. In [this week's video]( I share a sneak peek at the 3-part storytelling structure I teach in the Posse Eye Brand Voice Challenge. I created this brand storytelling model drawing inspiration from where the best stories are told today… The big screen. [Check it out](. Alex P.S. The Posse’s second annual team retreat just wrapped up yesterday. It was freakin’ AMAZING. I'll tell you alllllllllll about it this Sunday (including the iconic 1995 movie night we had)… But first, I’m packing up to head to my family’s island cottage where I'll spend the next 10 days. After months of go-go-go, this time spent with my amazing team and my family is something I could not be more grateful for. I hope you take some time for YOU this weekend too, {NAME}. Chat soon 💕 ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.