AdExchanger News for September 18, 2017

Today's Must Read - Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands Sponsor Message [Viant, a Time Inc. Company]( [Reach Real People with Premium Content Across TV, Digital and Print]( [viantinc.com/solutions]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, September 18 Join Us [AI Workshops - PROGRAMMATIC I/O New York, October 25-26]( - Explore the application of artificial intelligence to the world of advertising and marketing. Sponsored by Salesforce DMP and Telaria --------------------------------------------------------------- Today's Must Read [Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands]( Although AOL and Yahoo both have programmatic and premium content chops, the ethos of each company’s sales org is distinct. AOL ran in New York media circles, while Yahoo subscribed to Silicon Valley tenets. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...Data Feeds Can Bridge The Digital Divide]( Advertising technology companies and online advertisers often focus on the digital ad experience, but the consumer journey encompasses all channels offline and online. [More](. [The Sell Sider...Mobile App Bidding And The Next Horizon Of The Waterfall]( To make bidding work in mobile, the market needs to acknowledge that the in-app environment is unique. All demand sources, including networks, must be able to participate in bidding. [More](. [Compliance]( Sponsor Message [Nucleus]( [Think advertising needs to get real? We’ve got NEWS for you.]( [nucleusmarketing.com]( News Round Up Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop the spec for the IAB Tech Lab. Out of approximately 1,930 domains drawn from the Alexa top 10,000 domains, 248 (or 12.8%) published a file. Kneen breaks down the types of publishers that are publishing files and their most common partners (Google is tops, unsurprisingly), and makes recommendations for how to improve on the Ads.txt concept. [Read on.]( Targeting Gone Wrong The hits just keep on coming for Facebook, from fake ads affiliated with Russia to claims of reach for key demos in excess of US Census numbers. The platform’s latest headache is an exposé in[ProPublica]( – picked up by The New York Times and others over the weekend – that uncovered an exceedingly unorthodox targeting methodology: anti-Semitic ad categories. It’s important to note that an algorithm created the categories by glomming onto keywords and phrases that some people had shown an interest in and that the segments were small. For example, roughly 15 people were targetable by using the “Hitler did nothing wrong” topic. Regardless, it’s a massive black eye for Facebook, which[responded]( swiftly by shutting down so-called self-reported targeting fields in its ad system until further notice. “We know we have more work to do,” said Rob Leathern, product management at Facebook. Related: [Google has a similar problem, BuzzFeed reports](. Data Dollars Oracle’s quarterly earnings usually focus on its database business, but co-CEO Mark Hurd dropped in a brief nugget during the company’s Q1 2018 on Thursday about its data cloud. For those not keeping track, that’s the unit built from Datalogix, Moat, Crosswise and AddThis [[AdExchanger coverage](]. Hurd noted that data as a service (aka data cloud) was up 53% YoY and is over a half billion in annualized run rate. [Read the transcript](. Google’s Whim An upcoming version of Google Chrome will block all autoplay videos with the sound on unless “the user has indicated an interest in the media,” Google wrote in a [blog post](. The updated browser will also give users the option to mute individual sites. “This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't,” Google wrote. But it wasn’t all sour news for advertisers: Google also removed its autoplay blocker on Android Chrome in an effort to make “muted autoplay” the new status quo. [More at TechCrunch](. LiveRamp Shuffle LiveRamp has had a small executive shakeup, with CEO Travis May beamed up to the Acxiom mothership to serve as its chief growth officer. Meanwhile, back in LiveRamp land, Chief Product Officer Anneka Gupta and sales veep James Arra will serve as co-presidents. While LiveRamp, which is a big part of Acxiom’s Connectivity Division, doesn’t make up the bulk of Acxiom’s revenue, it has since its 2014 acquisition [[AdExchanger coverage](] been the data giant’s primary growth area. Look for Connectivity to continue to be a bigger part of its parent company’s business in the years to come, as Acxiom positions itself as the marketing/advertising industry’s data infrastructure, and perhaps even tries to go beyond the marketing world. [Read the release](. But Wait, There's More! [Twitter Fixed A Bug That Let Advertisers Target Users With Derogatory Terms]( - Recode [WPP Consolidates Five Brand Consultancies]( - The Drum [Bringing Video Ads Into View]( - DoubleClick [Digital Marketing Institute Secures $31.5 Million Investment For US Expansion]( - release [Video Advertising Bureau Cord Cutting Report]( - release You're Hired! [Facebook Hires AI Academic Joelle Pineau]( - Reuters [Prohaska Consulting Taps New Leads For Demand Development In NA, AMEA]( - release [Snap Looks For Head Of Brand Integration For Shows]( - Digiday Sponsor Message [LKQD Universal Video Mediation]( [Direct & Programmatic advertising managed on one platform.]( [( Jobs [Marketing Content Manager]( - NYC - Oracle Data Cloud [Chief Marketing Officer]( - Wesley Chapel - V12 Data [Ad Operations Specialist]( - Palo Alto - Issuu ApS [Account Director]( - NYC - IDG Communications [Head of Sales, Performance]( - NYC - Publishers Clearing House [Head of Sales, Brand]( - NYC - Publishers Clearing House [Programmatic Product Manager]( - NYC - Turner [Demand Generation Marketing Manager]( - San Francisco - LiveRamp [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [AdExchanger Talks Episode 39:]( Condé Nast's Evan Adlman [AdExchanger Talks Episode 38:]( The Weather Co.'s Jeremy Hlavacek [AdExchanger Talks Episode 37:]( Index Exchange's Andrew Casale [AdExchanger Talks Episode 36:]( MDC Partners' Scott Kauffman [AdExchanger Talks Episode 35:]( TripleLift's Eric Berry [AdExchanger Talks Episode 34:]( BMO's Dan Salmon [AdExchanger Talks Episode 33:]( Business Insider's Jana Meron [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](