AdExchanger News for July 11, 2017

Today's Must Read - Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film Sponsor Message [PROGRAMMATIC I/O NY, Oct 25-26]( [View t](he full two-day agenda [( [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, July 11 Today's Must Read [Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film]( "When we enter into an Ignite engagement, we don’t come in talking about products," Salesforce's Peter Doolan said. "These engagements are short-term and the goal is to ignite customers’ journeys to digital transformation, which we hope or expect would have downstream benefits for us." [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...Is Programmatic Effective?]( Programmatic allows marketers to effectively reach their target audience at scale, but creative needs to work in harmony with programmatic to maximize advertising effectiveness. [More](. [The Top 10 Programmatic Publishers]( Smart publishers know that programmatic buys can come with premiums because of unique data, which many of the pubs on our list offer to advertisers, whether it’s registration data, weather data or viewing and listening data. [More](. [VC Video Investments Go Over The Top]( "VCs are looking for markets ripe for heavy disruption and where there will be players addressing the needs of the end consumer," said Farhad Massoudi, CEO of Tubi TV. "I think it’s pretty clear that TV, which is a massive market at about $70 billion just in the US, is one of them." [More](. News Round Up News Media Vs. Duopoly A consortium of news publishers spearheaded by the industry trade group News Media Alliance is leading another charge against Google and Facebook. The group includes titans like The New York Times, The Washington Post and The Wall Street Journal, as well as many local and regional papers that have lost revenue to the duopoly. The NMA publishers want Congress to step in and allow a “safe harbor” [for collective bargaining]( between newspapers and Google and Facebook, claiming their online ad dominance represents a societal concern around a viable free press. Groups like the Local Media Consortium already do some bargaining with the big platforms on behalf of their 1,500 member publishers without the anti-trust exemption, but stop at setting prices for ad inventory to avoid violating anti-trust statutes. “There is a symbiotic relationship between Facebook and Google and what we bring to the table,” said executive director Rusty Coats. “Our experience has been positive.” [More at The New York Times](. 99 Problems “It’s a difficult time for the agency holding companies,” writes Pivotal analyst Brian Wieser in an investor note downgrading Pivotal’s value target for the four agency holding companies he covers: Omnicom, WPP, IPG and Publicis. Among the challenges, Wieser cites slow growth, zero-based budgeting, more aggressive account reviews, programmatic in-housing, competition from consultancies and fee compression stemming from transparency. In particular, media agencies, longtime growth engines of holding companies, suffer from these problems. While Wieser reminds investors that agencies are still growing and have solidified their value prop in a splintering media world, there are long-term concerns and “not a lot of good news to point to for the sector.” The Apple Hedge Apple’s iTunes store is losing ground on video content. “The company’s market share for renting and selling movies has been falling for several years, tumbling to between 20% and 35% from well over 50% as recently as 2012,” as consumption shifts to content libraries from Amazon and Comcast, sources tell The Wall Street Journal. An Apple spokeswoman didn’t dispute the market-share estimates, but said the company is “focused on providing customers with video content across subscription services such as Netflix and HBO.” So if iTunes sales flag, Apple takes at least a 15% cut of streaming subscription services delivered over iOS. The world’s biggest company is trying to shift its reliance on iPhone sales and the iTunes music and content store that drove its growth for 15 years. [More](. This Stage Of The Game Demand for ads in mobile game apps may be softening, Mike Shields reports for Business Insider. The top developers are doing better than ever, but that’s part of the problem. App store gaming leaders are so entrenched "they no longer have to spend on user acquisition," according to InMobi VP KC Srinivas. And while mobile games curb their own video budgets, brand dollars are abandoning app games in favor of platforms like Facebook and Snapchat that now offer a range of video options. “Our clients were never comfortable with mobile gaming, but they wanted to run video in apps,” says Jeremy Sigel, global director of partnerships and emerging media at Essence. [More](. But Wait, There's More! [When, Where And How Automation Will Take Hold Next]( - MIT Sloan [Why Some Online Video Stars Opt For Facebook Over YouTube]( - NYT [Centro Rebrands Its SaaS Platform For Agencies As ‘Basis’]( - release [Facebook Preparing To Test Paid Subscriptions With Pubs]( - Digiday [Sprout Social Launches Agency Partner Program]( - release [China Tells Carriers To Block Access To Personal VPNs By February]( - Bloomberg [Redpoint VC Tomasz Tunguz: Three Counterintuitive Points About SMB SaaS]( - blog [A New Google Project Sets Out To Solve Artificial Stupidity]( - Wired [CommuteStream Expands Transit Ad Targeting To 14 New Cities]( - release [TUNE Launches Slack Chatbot To Answer Marketing Data Queries]( - GeekWire [MediaRadar Report Says Programmatic Buying Declined In Q1]( - release [Facebook Slashes Prices Of Oculus Rift Again]( - Fortune You're Hired! [Drew Schutt Joins Digiday As SVP Of Sales And Client Engagement]( - Digiday Jobs [Programmatic Yield Manager]( - NYC - Arkadium [Head of Ad Operations]( - NYC - Arkadium [Digital Marketing Specialist]( - Aliso Viejo - Carrington Mortgage Holdings [Senior Advertising Operations Specialist]( - Mills Valley, CA - Glassdoor [Sr. Advertising Partner Manager (Casual Games Studio)]( - NYC - Microsoft [Account Manager, Ad Ops]( - Los Angeles - Factual [Programmatic Partnerships Manager]( - Remote (NYC) - GasBuddy [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 33:]( Business Insider's Jana Meron [AdExchanger Talks Episode 32:]( Mediaocean's Bill Wise [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](