AdExchanger News for June 26, 2017

Today's Must Read - WPP’s Sir Martin Sorrell Won’t Be Deterred By A Disrupted Market Sponsor Message [Viant® Advertising Cloud]( [Named Best Performance Marketing Technology]( [viantinc.com/awards]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, June 26 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Check out this fall’s agenda featuring 5 tailored agendas (including a NEW B2B Marketing track) and 50 compelling sessions. Sponsored by BrightRoll and OpenX --------------------------------------------------------------- Today's Must Read [WPP’s Sir Martin Sorrell Won’t Be Deterred By A Disrupted Market]( "We try to experiment. It might be more difficult to innovate [our traditional and digital businesses] because clients don’t pay for it. [But] about a third of [our $3 billion in cash flow] goes to acquisitions, a third to buybacks and a third to dividends," said WPP CEO Martin Sorrell. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...With Latest Safari Release, Apple Fixes Its Cookie Glitch]( The consumer experience on the mobile web is also going to get even worse. Apple’s new policy is meant to protect consumer privacy, but it accomplishes this at the expense of ad relevance. [More](. [Adobe Doubles Down On Academia To Get Smart About AI And Algos]( "What academia provides is more the advanced mathematical algorithms and the advanced research that’s gone into other related areas but hasn’t been applied to our field," said Anil Kamath, Adobe’s VP of technology. [More](. [Data Helps Dating App WeMeet Spark A Long-Term Relationship With Users]( Rather than running a standard re-engagement campaign of push, paid search and paid social to woo dormant users, Bel Media turned to its long-time monetization partner, mobile marketing and insights platform StartApp, to jazz up the WeMeet in-app experience with data-driven enhancements. [More](. [The Sell Sider...For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens]( For publishers in the open web, anti-fraud measures are the best defense against the encroaching walled-garden ecosystem. Brands don’t like a hassle, and the appetite for complicated quality control measures is limited. [More](. [Motoring]( Sponsor Message [Download the DMP Playbook]( [Tips, Tricks & Best Practices for DMP Success from Lotame]( [( News Round Up Amazon’s Convergence Amazon plans to charge up to $2.8 million for ad packages surrounding the 10 Thursday night NFL games it will stream live this year, Reuters reports. According to unnamed sources, “Buyers also get to run ads on Amazon.com throughout the football season, which runs from September to February.” Amazon paid $50 million for the streaming rights, and “It is unclear that the sale of ads will offset the cost of acquiring the rights to stream the games.” But profit is a secondary motive for Amazon’s entertainment platform. [More](. B2B FTW! Google will no longer scan Gmail users’ emails and use the data for ad targeting. The new edict comes from the enterprise cloud team – not the ads group. Bloomberg reports that “paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications.” Google cloud exec Diane Greene, “What we’re going to do is make it unambiguous.” [More at Bloomberg](. My Enemy’s Enemy Microsoft and Facebook are old buds (Microsoft sold Atlas to Facebook, and the two are running an [undersea cable]( from the US to Europe) but don’t be surprised if they become even more intertwined. Microsoft already owns about 1.3% of Facebook, and in an ecosystem where every titan seems to be competing simultaneously on all fronts, “there is almost nowhere where (Facebook and Microsoft) directly compete with one another,” [writes]( industry consultant and blogger Richard Windsor. Don’t expect an actual merger, but Microsoft may cede consumer-facing assets to Facebook - such as social networking, instant messaging and some consumer hardware - while doubling down on its enterprise, video gaming and search businesses. Are You Affiliated? Affiliate payouts are rising in some corners. Historically, affiliate-driven sales of ecommerce products like books or kitchenware pay publishers around 4 to 8 percent - anywhere from a few pennies to around ten dollars. Blue Apron, on the other hand, will pay up to $80 for a new subscriber based on its lifetime value forecast of the customer, reports Max Willens at Digiday. Publishers are still expanding their core ecommerce affiliate businesses [[AdExchanger coverage](], but if they can identify readers primed for subscription services like Birchbox, Blue Apron or Harry’s, the men’s grooming company, and push them across the end zone, the rewards are getting sweeter. [More](. But Wait, There's More! [At Cannes, Advertisers Still Hunting For Google, Facebook Alternative]( - Recode [Outbrain Lays Off 4%]( - WSJ [China Bans Live Streaming, Lops $1B Off Sina Weibo Cap]( - Financial Times [Triton Launches Supply-Side Platform]( - release [Sriram Krishnan: Thoughts On BAT And Ads]( - blog [EU Leaders Pressure Google, Facebook To Better Police Content]( - Seeking Alpha [Deloitte CFO Signals Survey On Media And Information]( - release [Why Publishers’ Ecom Ambitions Are Extending To Subscriptions]( - Digiday [More Spending On Social Video Ads Is Planned]( - eMarketer [Leo Burnett: RIP, The Native Mobile App, 2008-2017]( - blog [Required Changes For Audience Network Pubs And Developers]( - Facebook [Hulu Live Could Pull In $500 Million in Yearly Revenues]( - MediaPost You're Hired! [Ally Tubis Joins Fusion Media Group As SVP Data And Analytics]( - release Sponsor Message [State of the Media Industry 2017]( [The next big landmarks for digital video in 2017. Download the report!]( [( Jobs [Sr. Advertising Partner Manager (Casual Games Studio)]( - NYC - Microsoft [Account Manager, Ad Ops]( - Los Angeles - Factual [Programmatic Partnerships Manager]( - Remote (NYC) - GasBuddy [Director, Ad Operations]( - NYC - PebblePost [Product Manager]( - NYC - LiveIntent [Programmatic Yield Specialist]( - NYC - Atlantic Media [VP Sales]( - NYC - Sublime Skinz [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 32:]( Mediaocean's Bill Wise [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](