AdExchanger News for June 21, 2017

Today's Must Read - Cannes Q&A: New York Times CEO Calls For Ad Tech Reform Sponsor Message [Viant® Advertising Cloud]( [Named Best Performance Marketing Technology]( [viantinc.com/awards]( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, June 21 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Enhance your programmatic strategy at this fall’s PROGRAMMATIC I/O conference. You’ll hear from 70+ industry leaders presenting best practices, case studies, insights and more. Sponsored by comScore and Tremor Video --------------------------------------------------------------- Today's Must Read [Cannes Q&A: New York Times CEO Calls For Ad Tech Reform]( "It should be fairly obvious that the actual human reaction to an ad is about more than just being correctly targeted. The mood state, the environment, the context and the straightforward reputational concerns [should matter more]" said CEO Mark Thompson. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Coming In 2018: Comcast Hopes To Spur Data Sharing With Blockchain Technology]( The Blockchain Insights Platform is meant to ease the often clunky and nerve-wracking process of data sharing. Because of these challenges, companies that would benefit from sharing their data with each other often don’t. [More](. [Data-Driven Thinking...Will The Last App Advertiser Please Turn Off The Lights?]( Advertisers need to ask themselves what kind of content their ads are running against if name-brand publishers are struggling to find audiences for their mobile apps. Social media, disappearing photos, shooting zombies and dating apps simply aren’t the best environments for most brands. [More](. [Publishers Pen A New Playbook For The Platform Era]( Platforms are the frenemies that publishers can’t do without. And if you can’t beat ‘em, then partner. [More](. [Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX]( "If you are an acquisition manager, you don’t need to see what the CMO sees, and you don’t talk in the same language as the designer," said Efrat Ravid, chief of marketing and strategy for ContentSquare. "We’re seeing [more interest] from acquisition managers to see the data and conversions that content produces." [More](. [Nat Geo Prizes Engagement, Not ROI, While Experimenting With ‘Genius’ Chatbot]( Nat Geo launched its Einstein chatbot to generate buzz and attention in a winking and tongue-in-cheek sort of way. Trying to tie it back to ROI misses the point, EVP of strategy and consumer marketing, Dennis Camlek, said. [More](. Sponsor Message [Download the DMP Playbook]( [Tips, Tricks & Best Practices for DMP Success from Lotame]( [( News Round Up Amazon’s Magic Wardrobe Amazon is ramping up the retail fashion arm of its Prime business in a big way. Subscribers will be able to order from three to 15 articles of clothing, try them on, send items back and only pay for ones they keep. It’s a brutal way to undercut subscription ecommerce fashion services like Stitch Fix and Rent the Runway, which need to extract fees on shipping and curation – as well as from users who return everything. For Amazon, getting people to become Prime subscribers is its own reward. Instead of using fees as a stick to guarantee a minimum sales threshold, Amazon will offer a carrot in the form of tiered discounts to those who keep three to four or more than five items. And if the company demonstrates sales (and it probably will), it’s going to seriously juice ad budgets from the kind of fashion brands that are a pillar for Instagram. [More at The New York Times](. Omni-Potent Speaking of Amazon, with 300 million customers, its shopper data is the envy of many. And with Whole Foods now under its belt, that distinction becomes even clearer. “Amazon for years has been looking for more ways to gather information about how consumers shop,” [writes]( The Wall Street Journal. Owning Whole Foods will allow Amazon to marry its online purchase data with offline sales data. From there, it can figure out how to nudge online shoppers into making more impulse buys and thereby attribute more value to any marketing across Amazon properties. Focusing only on the retail category “misses the deeper and more disruptive strategic dynamic that powers” everything Amazon does across categories, writes Bob Evans at [Forbes](. Big Idea, Small Canvas Ads are getting shorter – even on TV. Fox Networks Group announced at the Cannes Lions festival on Monday that it would introduce Google’s six-second bumper ads to its digital and TV content. Fox will use the six-second format for all ads within its original content series on FX. Shows will begin with a “brought to you by” sponsor message and use shorter, sequenced creative messaging throughout the show, said Joe Marchese, president of advertising revenue at Fox Networks Group, speaking at a press briefing in Cannes. “We’ve been very vocal [that] the role of modern monetization is not to maximize revenue,” he said. “It’s to maximize revenue and UX. That’s 100% aligned with the six-second spot.” [More at The WSJ](. (AND: [() Turn Of Events Brands have been wringing margin out of their advertising agencies, and it’s forcing agencies to trim where it hurts most: industry awards. One of Publicis Groupe CEO Arthur Sadoun’s early marks on the company will be a new rule forbidding all agencies from paying to participate in industry awards or trade show promotion. An internal memo from Frank Voris, CEO of Publicis financial services unit Re:Sources, says he expects the savings to help his group clear a 2.5% cost-cutting goal for 2018, reports Patrick Coffee at Adweek. Publicis hasn’t provided any details on the plan, and Sadoun refused to say whether the company would be back at Cannes next year. [More](. But Wait, There's More! [Google Rolls Out Revamped Search For Job Seekers And Listings]( - blog [P&G’s Pritchard Says Digital Media ‘40 To 50 Percent There’ On Standards]( - Digiday [OTA Audit Finds Increasing Marketer Disparity For Trust In Digital]( - release [More Consolidation At WPP As Mindshare Absorbs Ogilvy’s Neo]( - MediaPost [Introducing The BuzzFeed Channel For Shopify]( - blog [Tech Titans Make Pilgrimage To White House To Discuss Government Systems]( - NYT [Sprout Releases Twitter Bot Builder For Conversational Workflows]( - release [Ericsson Hires Banks To Explore Sale Of Media Businesses]( - Bloomberg [Phunware Partners With Lotame For Mobile Data]( - release [Instagram Will Allow Live Videos To Replay In Stories]( - blog [Publicis Builds Machine Learning Platform For AI Assistants]( - release [Tapjoy Partners With Atari On Rewarded Ads]( - release You're Hired! [Tapad Names Varun Gudiseva VP Of Market Development, Analytics]( - release [DigitasLBi Adds Peter Wolfgang As SVP, Experience Strategy]( - release [Ooyala Appoints Mike Nikzad As COO]( - release Sponsor Message [State of the Media Industry 2017]( [The next big landmarks for digital video in 2017. Download the report!]( [( Jobs [Account Manager, Ad Ops]( - Los Angeles - Factual [Programmatic Partnerships Manager]( - Remote (NYC) - GasBuddy [Director, Ad Operations]( - NYC - PebblePost [Product Manager]( - NYC - LiveIntent [Programmatic Yield Specialist]( - NYC - Atlantic Media [VP Sales]( - NYC - Sublime Skinz [Head of Global Ad Operations]( - San Francisco - AdRoll [Digital Sales Account Executive]( - NYC - Jumpstart Auto Media [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](