AdExchanger News for May 19, 2017

Today's Must Read - ANA Details The Supply Chain Fees That Agencies Try To Hide Sponsor Message [QMX™: Quotient Media Exchange]( [Run targeted campaigns with Quotient’s exclusive shopper data]( [www.quotient.com/QMX]( [AdExchanger | Optimizing the News] Today from AdExchanger Friday, May 19 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Registration is open and agenda will be ready to release in under 2 weeks! --------------------------------------------------------------- Today's Must Read More from AdExchanger [Twitter Hires Ad Tech Vet Bruce Falck To Turn Its Revenue Team Around]( alck’s track record at Turn may have appealed to Twitter, which is itself pivoting aggressively out of direct-response and performance – categories Facebook has practically annexed – into live video content deals. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...We All Need To Join The IAB In The Fight Against Fake Ads]( Put simply, for ads.txt to work, each part of the programmatic ad ecosystem must play its part to ensure it becomes the standard in the industry. [More](. [ANA Details The Supply Chain Fees That Agencies Try To Hide]( On average, 42% of each programmatic dollar was spent on nonworking media – meaning it went toward tech or agency fees. Only the remaining 58% reached the publisher. In some cases, the survey found a 30% to 70% split. [More](. [Republican-Led FCC Removes The Next Jenga Piece In Its Plan To Topple Net Neutrality]( In a 2-1 party-line vote Thursday, the Republican-led Federal Communications Commission (FCC) voted to repeal Title II, the regulatory framework used by the former regime to reclassify broadband providers as common carriers. [More](. [Podcast: Crazy Like A Vox]( "We view programmatic as the means to an end," VP Ryan Pauley says. "Two or three years ago, programmatic equaled ad network, low-CPM, poor-quality advertising. Now it's a mechanism through which brands can execute media at scale." [More](. [Distil Networks Acquires Are You A Human In The Ongoing Battle Against Bots]( The hookup is already starting to bear fruit with the release of the duo’s first product together, a free bot discovery plugin for Google Analytics that uses Are You A Human’s JavaScript tag to overlay bot and human data onto site reporting for a truer view of the real audience minus bots. [More](. [Kepler Group Wants To Make Granular Targeting As Simple And Efficient As Possible]( How does Kepler ensure efficiencies? By automating more, which frees up employees to tackle complex problems instead of the tedious stuff like adding thousands of targeting tactics into multiple demand-side platforms (DSPs) and optimizing each as the campaign runs. [More](. [On TV & Video...Open AP Emphasizes Audience Data, The First Leg Of The Stool]( As more TV media companies come forward, it will be interesting to see how many of them favor shared data definitions such as OpenAP or prefer to focus on their own. While a consortium makes it easier for buyers to know what they are getting, it diminishes the amount of branding and differentiation media companies can do. [More](. Sponsor Message [Cut milliseconds. Win more ads.]( [Process Ad Tech Transactions Faster with IBM Bluemix]( [www.ibm.com/cloud-computing/bluemix/ad-tech]( News Round Up Crossing Burnt Bridges Facebook is running into roadblocks on its quest for TV ad dollars, writes Mike Shields for Business Insider. Unlike Google and Amazon, who are either licensing programming or selling subscription over-the-top (OTT) services to gain TV market share, Facebook wants to use its tech and data to sell TV networks’ OTT inventory. The strategy is less expensive for Facebook but isn’t really gaining traction, given TV networks’ general suspicion of Facebook as part of a digital advertising duopoly. Despite a small pilot test with partners including Roku, A+E Networks and Tubi TV launched two years ago, Facebook’s TV business is “more noise than action,” a TV ad buyer said. “It’s a recipe for that behemoth to control too much data,” added Tracey Scheppach, CEO of consultancy Matter More Media. [More](. The Beauty Of Boring Google I/O was bland this year, according to Ben Thompson at Stratechery, as there was “no grand statement of vision, no mind-bending re-framing of how to think about the broader tech ecosystem.” But that isn’t necessarily a bad thing. Google doesn’t have to stake out bold territory, like when it insisted Android could take on the iPhone, or do big product reveals. One good example is Google Photos, a two-year-old product that’s seemingly taken over the category with 500 million users uploading more than a billion photos per day. “Much like search, Photos gets better the more data it gets, creating a virtuous cycle,” Thompson writes. For instance, Google’s image recognition and visual-search AI will outcompete others because of the raw volume it can learn from and optimize against. “It is already hard to see other photo applications catching up.” [More](. Tradeoff Twitter updated its privacy policy to extend how long it holds user off-platform browsing data from 10 days to 30 days. Twitter will use the data, which it can glean from any third-party website plugged into its API, to improve ads personalization on the platform. The update, which users can opt out of, will also let Twitter aggregate user interests based on platform behavior to optimize content served in-feed. Twitter will also show users interest categories created by its advertisers based on their own data collection on the platform, as well as the targeting segments advertisers group them in based on those interests. “Twitter wants users to know why they are being targeted for certain ads or content so that they can correct the record,” writes Kurt Wagner for Recode. [More](. The Thin Blue Fine The EU fined Facebook 110 million euros ($122 million) for providing regulators with “misleading information” during the company’s 2014 takeover of the messaging service WhatsApp. At the time, Facebook promised it couldn’t automate matching between Facebook accounts and WhatsApp accounts. In 2016, Facebook changed its WhatsApp [terms of service]( to “coordinate more with Facebook” to track users and metrics, including linking accounts via phone numbers. [More at CNBC](. But Wait, There's More! [Insider POVs On The IAB Swapping ‘Programmatic’ For ‘Automation’]( - Ad Age [Publicis Groupe Refutes Allegations Over Inappropriate Accounting]( - The Drum [Verizon Ventures Leads $15M Series C Round In Brit+Co]( - release [Lost In The Digital Swamp, Link By Link]( - NYT [Facebook’s Ad Juggernaut Approaches Middle Age]( - eMarketer [Tapad Partners With Resonate For Mobile App Analytics]( - release [Lomate And Survata Partner On Segment Validation For Programmatic]( - Adweek [GDM Group Launches Take1, Brand-Safe Video Ad Product]( - release [Facebook And Google Tax Suggested To Save Australian Journalism]( - BuzzFeed [How Berlin-Based Zeotap Bring Telco Data To Market]( - Video Ad News [DOmedia Partners With Rubicon Project On Programmatic OOH]( - release [Mobile Remains A Work In Progress]( - WARC [Google Quietly Opens Purchasing Beta In US]( - Search Engine Land You're Hired! [Inneractive Names Desirée Tunstall VP And GM For North America]( - release [The Daily Beast Hires Former Gawker President Heather Dietrick]( - WSJ [Phil Sloan Joins DigitasLBi As American Express Media Lead]( - release [GroupM Names Lindsay Pattison Chief Transformation Officer]( - release Jobs [Sales Director]( - NYC - VertaMedia [Director, Strategic Partnerships]( - San Mateo - AdsWizz [Director of Publisher Development]( - NYC - Arkadium [Director of Brand Content & Partnerships]( - Burbank, CA - Warner Bros. Entertainment [Director, Programmatic Demand Partnerships]( - NYC - AdsWizz [Ad Operations Manager]( - NYC - Arkadium [Sr. Account Executive]( - Los Angeles - Warner Bros. Entertainment [Account Director]( - NYC - Hudl [Programmatic Manager]( - Redwood, CA - Electronic Arts [VP, Ad Tech]( - NYC - Diply [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](