AdExchanger News for March 13, 2017

Today's Must Read - Podcast: The Ari Paparo Episode Sponsor Message [Throtle Onboarding]( [Accurate and transparent individual-based onboarding.]( [throtle.io/onboarding]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, March 13 Join Us [In 3 Weeks - PROGRAMMATIC I/O San Francisco, April 4-5, 2017]( - Session Spotlight: Moving Away From “Last Touch.” Dennis Buchheim of the IAB moderates a panel discussion with experts from Colgate-Palmolive, Essence, House of Kaizen and Criteo on programmatic buying strategies that take branding and upper-funnel metrics into consideration. Sponsored by The Trade Desk. --------------------------------------------------------------- Today's Must Read [Podcast: The Ari Paparo Episode]( The Beeswax CEO provides a company update, then holds forth on digital ad trends. It's all here: Snapchat, Google, Facebook, AppNexus, header bidding, consolidation, walled garden malfeasance and the drought in venture capital. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...A DMP Is Only As Powerful As The Data Strategy Behind It]( Never before has the coordination between the creative and analytical brains within an organization been more important, and ensuring these groups are able to talk the same language is crucial. In programmatic, media is data. [More](. [Video Buyers Blur The Lines Between Brand And Performance]( While retargeting was primarily considered a performance display tactic in the past, brands increasingly augment the strategy into their video and brand-building campaigns. [More](. [AI And The Agency: Lingerie Brand Cosabella Replaced Its Agency With Artificial Intelligence]( After three months with Albert, Cosabella saw a 336% increase in return on ad spend. In Q4, revenues increased 155% and the brand saw 1,500 more transactions year over year, 30% of which came from new customers. [More](. [The Sell Sider...The Fifth Wave Of Ad Tech: Privileged Programmatic]( By putting their PMPs in increasingly higher priority within the ad server, setting up fixed-rate, variable and hybrid-rate deals and using new tools like header bidding, the most knowledgeable buyers stayed ahead of the competition. [More](. [Comic...Taking It In-House]( [Taking It In-House]( Sponsor Message [Nielsen]( [Learn more about The Science Behind What’s Next™]( [www.nielsen.com]( News Round Up The Strong Silent Type “With little fanfare, Amazon Video Ads rolled out this week to advertisers working with the Amazon Media Group,” reports Laurie Sullivan at MediaPost. The ads are mobile, outstream and autoplay, and they meet IAB and MRC viewability standards. Amazon’s habitual silence means a product release can raise more questions than answers, as was the case last year when it introduced Video Direct ads for Prime content partners [[AdExchanger coverage](]. What will these ads look like exactly, how will they be targeted and under what circumstances will they run? Not clear. Amazon is deferential to user experience over advertising, though “outstream” and “autoplay” throw up red flags. [More](. Web Founder Throws Dart A letter from Tim Berners-Lee published by The Web Foundation describes targeted political messaging as a menace to democratic society. He writes, “Targeted advertising allows a campaign to say completely different, possibly conflicting things to different groups. Is that democratic?” Berners-Lee cites a claim published in The Guardian that Trump’s campaign would create upward of 40,000 ad versions on a single day. His solution: “We urgently need to close the ‘internet blind spot’ in the regulation of political campaigning.” [More](. Winning Over Skeptics Facebook’s Instant Articles is reeling from media blowback about editorial judgement, revenue yield and audience intermediation, reports Cory Weinberg at The Information ([subscription-gated](). Facebook has a trick or two up its sleeve, though. Last week the platform [announced]( it would allow an Instant Articles ad every 250 words, up from 350 words. Apple has similarly used its daily news platform to [conjure valuable inventory]( out of thin air. But publishers are abandoning their Instant Articles traffic strategies, Weinberg reports, and are embracing an approach that could be summed up in one word: “skeptical.” But Wait, There's More! [Amazon Is Clobbering Apparel Retailers In Online Sales To Millennials]( - Recode [MParticle Releases “Custom Rules,” Data Transformation Tool]( - release [L2 Founder Scott Galloway On The Startup’s Sale To Gartner]( - blog [Why Trinity Mirror Opened Its First-Party Data To Nestle]( - Digiday [Amazon Said To Resume $650M Takeover Talks For Souq.com]( - Bloomberg [Verizon Ventures And R/GA Announce Media Tech Venture Studio]( - release [UK Newspaper Trade Calls For Increased Google, Facebook Regulations]( - Fortune [Brandcast Announces Design Studio Creative Web Platform]( - release [Samsung Combing SXSW For Targeting Tech And Talent]( - Adweek [Fraudlogix Adds Reason Codes To IP Blacklist Solution]( - release [Alibaba-Backed Mobile Search Startup Quixey Closes Shop]( - Silicon Valley Biz Journal You're Hired! [Iponweb Hires Jana Jakovljevic As Business Development VP]( - release [Havas Shakes Up N. American Leadership As Part Of Strategy Shift]( - Adweek [PubMatic Appoints Three Execs]( - releases Sponsor Message [DMPs: The Playbook]( [A step-by-step guide to success with a DMP]( [www.lotame.com/resource/data-management-platform-playbook]( Jobs [Digital Media Sales Operations Coordinator]( - NYC - NCC Media [Account Manager]( - San Francisco - International Data Group [Ad Operations Specialist]( - NYC - Evidon [Account Manager - Digital Advertising]( - NYC - Crisp Media [Account Manager, Programmatic Demand (Business Development)]( - San Mateo - Adswizz [Manager, Client Analytics]( - NYC - Eyeview Digital [Customer Success Specialist]( - Toronto - Centro [Digital Programmatic Yield Manager]( - NYC - Discovery Communications [Manager, Ad Operations/Audience Buying]( - NYC - International Data Group [Eastern Account Director]( - NYC - Johnson & Johnson [Partner Development Director (East)]( - NYC - Placed [Director of Marketing]( - Seattle - Placed [Account Director, Media Publishers]( - NYC - Placed [Account Executive]( - NYC - Placed [Senior Product Manager, Programmatic & RTB]( - San Francisco - AdRoll [Ad Operations Coordinator]( - NYC - AFAR Media [Senior Product Marketing Manager]( - NYC - Unruly [Account Manager]( - San Francisco - IDG TechNetwork [Director, Programmatic Operations]( - NYC - International Data Group [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, SF, April 4-5, 2017 [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](