AdExchanger News for January 9, 2017

Today's Must Read - M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little) Sponsor Message [BroadSign Serv SSP] [Programmatic, made for DOOH media.] [broadsign.com/broadsign-serv-ssp] [AdExchanger | Optimizing the News] Today from AdExchanger Monday, January 9 Join Us [Next Week - Industry Preview, January 18-19, New York] - Session Spotlight: Holding All The Marketing (And Ad) Tech - Three agency executives charged with tech strategy, Arun Kumar, Global President of Cadreon, Matt Sweeney, CEO of Xaxis North America and Art Muldoon, CEO of Accordant Media, explore the year ahead. Sponsored by Tapad, BrightRoll and Centro. --------------------------------------------------------------- Today's Must Read [M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)] Companies that can connect the known with the unknown and execute one-to-one marketing have continued to attract buyers – including telcos, marketing clouds and tech and data services companies – to the mar tech and ad tech space, said Terry Kawaja, CEO of LUMA Partners. [More]. [Facebook] [Twitter] [LinkedIn] --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking Column...Data Is Still The Trump Card For Driving Business Growth] Bringing together the good, the bad and the ugly of data reveals a great truth, no matter the scenario: All the data in the world is useless if you can’t properly measure it, understand it and act on it. [More]. [The Sell Sider Column...Publishers Must Think Locally When Expanding Globally] Without good alignment between headquarters and regional marketing and sales, business becomes inefficient and success becomes difficult. There needs to be a balance that encourages local flavor but complements global strategy.[More]. [Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking] While the report acknowledged several benefits related to cross-device tracking – saving credit card information, past purchase history, shipping information, et cetera – it’s also possible for companies to match cross-device data to offline data without the consumer being aware. Privacy policies were resoundingly mum on whether this was happening or to what extent.[More]. [LUMA On Omnichannel: It’s Really Starting To Come Together] "AI technologies are going to be used to help with integration and personalization across the marketing cloud applications," Brian Andersen said. "It may not happen in 2017, but it’s probably going to be sooner than people realize." [More]. [Why Digital Hasn’t Killed The Radio Star] Programmatic can’t scale until more broadcast networks open their inventory to exchanges. But networks like mid-size broadcast company Entercom fear programmatic will compromise the local listening experience. [More]. [Medium Pins The Perp: Ad-Supported Publishing] Since Medium is both a tech company and media company, there’s a chance it could swing back to the tech side and explore models that work there, such as charging for its content management system. Or the company could try to find another buyer. [More]. [Comic: "Not it!"] ["Not it!"] Sponsor Message [Introducing PulsePoint VISION] [A clear view of your entire bid landscape, in one platform.] [insights.pulsepoint.com/vision] News Round Up Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our smartphones – er, Facebook – enough. The VP of ads and business has plans to “hyperlocalize” the Facebook experience, making it a destination for users to do everything from buy tickets to order food, he told attendees of the Consumer Electronics Show in Las Vegas. For now, Facebook has chatbots that help people buy things through third-party partners and a recommendation service that helps people figure out what to do in a given city. But in order to create better experiences for users, “Boz” puts the pressure on brands to fork over better creative and audience data. "At the end of the day, our ability to drive results is only as good as the creative we get and only as good as the audience we're given to target.” [More at Adweek]. SDKnocking At The Door The 4A’s and the IAB are pushing an open-source SDK solution that would provide consistent campaign data across apps and wouldn’t slow down performance with measurement integrations and viewability tags. “We believe viewability data ultimately becomes a commodity,” says Joe Barone, a managing partner at GroupM and 4A’s committee chairman, to Mike Shields of The WSJ. Of course, the stakeholders that marketers really need for the initiative work – Google, Facebook, Amazon and Snapchat – are no closer to cooperating. “We hope that if there’s enough buying pressure, they’ll seriously consider it,” says IPG Mediabrands SVP Mitchell Weinstein. That said, Facebook’s measurement verification disclosures over the past four months had little impact on advertiser interest. So, good luck. [Read more]. FCC Potholes At a telecom conference last week, Citibank analyst Mike Rollins asked Marni Walden, Verizon’s executive VP and president of product innovation, how new FCC privacy regulations [[AdExchanger coverage]] impact broadband providers compared to internet service providers (i.e., the difference between Verizon/Comcast/AT&T and Google/Facebook/Amazon). She responded that Verizon is “on an aggressive path” to conduct targeted advertising, regardless of the regulations (the current ones may prove short-lived under a new presidency). Walden said the company “has moved more slowly than [she] wanted to bring Verizon data to AOL, due to privacy concerns, but plans to accelerate the data merging this year.” [More at MediaPost]. It’s All Politics Russia has banned the LinkedIn app from Apple and Android app stores, as it violates the country’s data storage laws. The decision follows a November ruling that backed local laws requiring data on Russian citizens to be stored within the country’s borders. The mandate is further proof that governments can force American tech companies with strong open internet policies to comply with oppressive laws, The New York Times says. On Wednesday, China pushed Apple to remove The New York Times’ [own app] from its app store to further shield the country’s view into Western culture. But for tech giants like Facebook that are desperate for user growth, internet freedom may be a necessary sacrifice to crack open international borders. [More]. News You Can Use Facebook added former CNN and NBC news host Campbell Brown to lead its [news partnerships] team. The job isn’t content-related or editorial, but Brown will take on the role of business liaison between news publishers and Facebook (relationships that have frayed considerably in recent years). However, a Clinton campaign source [recently said] that Snapchat’s addition of Peter Hamby, another former CNN-er, helped the platform make its case as a channel with editorial and live news clout. Facebook has also been reluctantly dragged into a spotlight around its role in promulgating fake news. Don’t expect social media to start setting up newsrooms, but this probably won’t be the last journalist hired by ad platforms (waiting on you, YouTube). [More at The NYT]. But Wait, There's More! [Verizon Executive Says Company Is Unsure About Yahoo Deal] - WSJ [Holiday Sales Trends Heighten Brick-And-Mortar Woes] - eMarketer [Confessions Of A Chinese Programmatic Exec] - Digiday [Turner Launches An In-House Sports Marketing Agency] - Adweek [Cloud-Based Mobile Dev Suite Debuts Performance Ad Network] - release [Trump Still Opposes AT&T-Time Warner Merger] - Bloomberg [Google Assistant Is Coming Soon To Android TV] - Search Engine Journal [Matomy’s MobFox Partners With Factual To Expand Mobile Geotargeting] - release [Amazon’s Alexa Moves In On Google’s Android System] - Reuters [Facebook Needs To Crack Down On Fake “Live” Videos] - TechCrunch Sponsor Message [Introducing Criteo Predictive Search] [Learn how to drive revenue and growth in Google Shopping.] [ Jobs [Account Manager, Supply Partners] - NYC - Crisp Media [Enterprise Sales] - NYC - Beeswax [Business Development] - Red Bank - Throtle [Senior Marketing Manager] - NYC - Inneractive [Principal Product Manager - Book Marketing / Digital Advertising] - SF - Goodreads [Optimization & Innovation Manager] - NYC - Kepler Group [Client Solutions Associate Director] - NYC - Kepler Group [Client Solutions Manager] - Philadelphia - Kepler Group [Director of Product Marketing] - San Francisco - Pixalate [Paid Search Manager] - NYC - Kepler Group [Optimization & Innovation Associate Director] - NYC - Kepler Group [Programmatic Sales Manager] - NYC - The Daily Beast [Vice President, Product Management] - NYC - Sourcepoint [View All Jobs on AdExchanger’s Job Board] Podcasts [AdExchanger Talks Episode 8:] IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:] Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:] Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:] Annalect's Erin Matts [AdExchanger Talks Episode 4:] MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:] Google Vet Brian Adams [AdExchanger Talks Episode 2:] Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:] GroupM's Brian Lesser Events [Industry Preview], NYC, January 18-19, 2017 [PROGRAMMATIC I/O], SF, April 4-5, 2017 [PROGRAMMATIC I/O], NYC, October 25-26, 2017 [Share This Email] | [Forward To A Friend] [Facebook] [Twitter] [LinkedIn] [Blog] AdExchanger | 41 E. 11th St., Floor 11 | NYC | 10003 [Update your email preferences]