Learn Strategies for Programmatic Advertising

Join us for PROGRAMMATIC I/O San Francisco, April 29-30, 2019. Get educated on the future of digital marketing. [Join us for PROGRAMMATIC I/O April, 10-11, 2019 in San Francisco]( Five Tracks On Day 1: Programmatic Essentials This spring at [PROGRAMMATIC I/O San Francisco](, learn new strategies for buying and selling programmatic advertising from marketers, publishers, agencies and technologists. Below we've highlighted some of the sessions you can expect during the Programmatic Essentials Sell-Side and Programmatic Essentials Buy-Side tracks. [GET EDUCATED]( Day 1 April 29th, Monday PROGRAMMATIC ESSENTIALS [SELL-SIDE]( WORKSHOP Podcasting Best Practices: Scale Your Audience And Revenue [Tutuwa Ahwoi, National Public Media](Whether you're just beginning to explore the potential of podcast advertising, or have already incorporated podcasts into your media mix, learn more about challenges facing the podcast industry, strategies to accelerate industry growth, and practical examples and case studies to take your podcast operations strategy to the next level. Tutuwa Ahwoi, Ad Operations Manager, National Public Media How To Marry Paywalls And Programmatic Ads [Stephanie Layser, News Corp](Join Stephanie Layser as she talks about how you can use revenue data and programmatic pipes to increase positive user experience and retention rates. Attendees will learn how to strike the correct balance between an amazing advertising experience and an engaging subscription business. Stephanie Layser, VP, Advertising Technology & Operations, News Corp --------------------------------------------------------------- Day 1 April 29th, Monday PROGRAMMATIC ESSENTIALS [BUY-SIDE]( WORKSHOP How To Unify Data Across Teams And Media Partners [Saquib Pasha, Director, Digital Customer Acquisition, Norton & LifeLock Brands, Symantec](Data-driven marketers often struggle to integrate data from across products, CRM systems, media platforms and agencies, to the detriment of their personalization efforts. Session attendees will learn how to conduct the orchestra without dropping the baton. Saquib Pasha, Director, Digital Customer Acquisition, Norton & LifeLock Brands, Symantec [JOIN US]( [AdExchanger Awards Gala]( [Sponsors]( © 2019 Access Intelligence. All Rights reserved. To make changes to your email preferences or to unsubscribe, please [click here](