AdExchanger News for January 28, 2018

Today's Must Read - Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview [AdExchanger | Optimizing the News] Today from AdExchanger Monday, January 28 Join Us [AdExchanger Awards Deadline: January 31]( - Taking place at PROGRAMMATIC I/O San Francisco, the AdExchanger Awards celebrates the future of advertising and marketing. --------------------------------------------------------------- Today's Must Read [Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview]( Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting?]( “The collaborative persistent ID efforts are generally about audience targeting,” said Trace Rutland, Tyson Foods’ director of media innovation. “But keeping the focus on measurement reduces the tension between consumers, who want privacy, and brands and publishers, which want to attribute campaigns that have already run.” [More.]( [Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s 'Radical Resizing']( “You are not seeing the complete death of the industry, but a radical resizing, and rethinking, and reality acceptance process,” said Bloomberg CEO Justin Smith at AdExchanger’s Industry Preview event in New York City. The panel also included New York Media CEO Pam Wasserstein and Cheddar CEO Jon Steinberg. [More.]( [To Be Best Positioned For 2020, Brands Must Create Strategies In 2019 To Evolve Their Mar Tech]( At the core of these technology decisions is how to choreograph marketing throughout the customer life cycle to improve business outcomes, such as competitive differentiation, unique brand experiences and higher sales. [More.]( [Are Users Starting To Take Back Control With Data And Privacy Apps?]( In a nutshell, it’s a slowly improving big mess. But a growing bench of personal data and privacy management apps has emerged that may shift some control to the user in a way that could disrupt the status quo. [More.]( [Emotional Targeting by Unruly.]( [Don’t just reach people. Move people.]( [( News Round Up Messaging Megalith Facebook will integrate WhatsApp, Instagram and Messenger, uniting the world’s three largest messaging apps and 2.6 billion combined users, The New York Times reports. The services will remain standalone apps, but for the first time will share the same tech infrastructure. Though the plan could face privacy and antitrust blowback, especially considering CEO Mark Zuckerberg promised autonomy across Facebook’s portfolio after buying Instagram and WhatsApp. “This is why there should have been far more scrutiny during Facebook’s acquisitions of Instagram and WhatsApp, which now clearly seem like horizontal mergers that should have triggered antitrust scrutiny,” [tweeted]( Rep. Ro Khanna, a Democrat from California. [More](. Go91? It seems like every week a new telco or TV network throws its hat in the streaming ring. And next could be T-Mobile, which plans to launch a mobile, ad-supported network, Cheddar reports. T-Mobile’s service, which will run on MVPD technology licensed from Xumo, will be available through an app pre-installed on its phones. The strategy is reminiscent of Verizon’s now-defunct Go90 video hub, which [fizzled]( into a $658 million write-down. “The cable industry is ripe for disruption but it’s hard to see how a phone-based TV service would be the most opportune way to do it,” says Walter Piecyk, telecoms analyst for BTIG. Content is a challenge as well. Original programming is too expensive and major studios are licensing fewer shows and movies because each has its own service. [More](. Digital Stake Out Before its acquisition by AT&T, Time Warner ran a media and tech venture fund with stakes in companies like Mashable, Mic and Tremor Video. The fund had successful exits, like Maker Studios, which sold to Disney for $500 million, and ad tech startup Adaptly, acquired by Accenture. But WarnerMedia, the TV and studio production business under AT&T, has sunsetted its investment arm, Digiday reports. “Time Warner [Investments] was one of the bigger players in the space and was actively investing for strategic purposes – and they were a smart player,” according to the founder of a startup in Time Warner’s portfolio. “It’s not good for the sector; not having them around means one less place for companies in the media companies looking for new capital.” [More](. Played By Ear Spotify maintained strict control over the content available on its platform, until last September when it relaxed those rules to allow more music from independent artists. But any relaxation in oversight is an opportunity for ad and engagement fraud. Some Spotify accounts appear to have been hacked and used to rack up thousands of listens for songs, BBC reports. The songs are typically short, without lyrics, and are uploaded by nonexistent bands that disappear upon examination. “We take the artificial manipulation of streaming activity on our service extremely seriously," says the company in a statement. “Spotify has multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with such activity.” [More](. But Wait, There’s More! - [Curbing The Excesses Of ‘Surveillance Capitalism’]( - WaPo - [The Secret World Of Amazon’s Power Reviewers]( - NYT - [Facebook Launches Rebranded ‘Auto Inventory Ads’]( - Marketing Land - [Samsung Ads Ramps Up Connected TV Efforts]( - Digiday - [Playable Ads: The Next Big Thing For Mobile Advertising?]( - eMarketer - [Google Starts Beta Testing Dynamic Email, AMP For Gmail]( - Android Police - [Brands Invent New Lines For Only Amazon To Sell]( - WSJ - [BuzzFeed Explores Potential Merger With Group Nine]( - Recode You’re Hired! - [Publicis Spine Names Ian Thomas As Chief Data Officer]( - MediaPost Podcasts [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](