AdExchanger News for January 23, 2018

Today's Must Read - Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, January 23 Join Us [Industry Preview, January 23-24, 2019]( - Doors open at 8 a.m. today for Day 1 at the Grand Hyatt New York. Keep up with all things conference related using #IP2019. --------------------------------------------------------------- Today's Must Read [Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct]( Despite a 150% revenue increase this year and an investor-friendly SaaS business model, it wasn’t easy for Beeswax to secure funding. “There is enormous skepticism about ad tech,” said CEO Ari Paparo. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: A Funny Thing Happened On The Way To France]( On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.” [More.]( [Claritas Buys AcquireWeb With Aspirations To Be The Next Consumer Identity Graph]( In the past year Claritas has also added Geoscape, a multicultural audience targeting company, and Barometric, a media measurement startup. With the addition of AcquireWeb, Claritas is ready to ramp up the online media business, said CEO Mike Nazzaro. [More.]( [MillerCoors Taps Into Self-Serve Location Data From Foursquare]( MillerCoors has big ad tech ambitions. Although the brand still works with Connect, a unit within Publicis that was created in early 2017 to handle the brewer’s media buying and planning strategy, MillerCoors embarked on a global demand-side platform project last year and it’s making hires to bring more programmatic execution in house. [More.]( [Former Oath Execs Launch Startup To Fight Malware Before It Strikes]( Based in Baltimore, Clean Creative came out of stealth on Tuesday with former Oath SVP of publisher platforms Matt Gillis as CEO, a roster of 30 publisher clients and 19 employees with plans to hire more throughout 2019. The team has been working on the technology for over a year. [More.]( [Nicolle Pangis’ Journey Through Programmatic, From The Beginning]( A career in programmatic sparked Nicolle Pangis’ curiosity about technology and how the guts of it all work – a passion she still explores today as a CEO. [More.]( [Our Marketing Measurement Journey Is Going Nowhere]( We’re still having the same conversations. We’ve been envisioning this road trip for years, but the car is still in the garage. We know the destination – and have countless technologies claiming to help get us there. [More.]( [The Neustar Identity DMP]( [The Only DMP with Built-In Identity - Learn More]( [www.marketing.neustar]( News Round Up Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming service Pluto TV for $340 million. The standalone app, which reaches 12 million monthly users primarily on connected TVs, will give Viacom a new audience to sell and a distribution channel for its content library. It’s a notably different streaming model than the subscription video bets being made by Netflix, Amazon Prime and the skinny bundle crowd. "(W)e see significant white space in the ad-supported streaming market and are excited to work with the talented Pluto TV team, and a broad range of Viacom partners, to accelerate its growth in the U.S. and all over the world," Viacom CEO Bob Bakish said in a statement. [Axios has more](. Netflix’s Promo Power Netflix has flexed its promotional skills lately, [spiking the football]( after it released the movie “Bird Box” and now showing it can turn a floundering cable show into a streaming hit practically overnight. At least that’s what happened to the Lifetime drama “You,” which was cancelled after bringing in meager ratings in the fall of 2018. But since the show began streaming on Netflix on Dec. 26, it’s drawn in more than 40 million accounts. Many viewers, younger ones especially, have no idea the show wasn’t a Netflix Original, the show’s producer, Greg Berlanti, tells The New York Times. “It went from being one of the least-watched shows I’ve ever worked on and been most proud of – and I’m choosing to take Netflix at their word on this – to being the most-watched show I’ve ever worked on in twenty-something years of being in the business,” he says. Netflix will begin production on a second season of “You” next month. [More](. Unsubscribe Me Mastercard introduced a new service to oversee free trial subscription offers, which are “becoming the new norm” for ecommerce merchants, according to a company [blog post](. With the new policy, brands must now re-engage the cardholder and get approval or Mastercard will nix the subscription after the trial period. The new credit card feature only applies to physical goods, like skincare or beauty products, so shouldn’t be an impediment to media subscriptions like Netflix, Hulu or a news publisher, Cord Cutters News reports. [More](. Subscription auto-enrollments have been a marketing fixture for generations, but DTC brands and online performance marketing have pushed it to the point where credit card companies can pitch themselves as subscription auditors. Dreaming Of Streaming Big digital publishers are creating more video and seeking new distribution channels. Vox Entertainment will triple its production this spring, Digiday reports. And BuzzFeed Studios is out pitching streaming and broadcast distributors. Can they compete with entrenched Hollywood players? “I don’t see Netflix and other major television networks being slate customers for new media companies anytime soon,” says Peter Csathy, founder of Creatv Media. But even a small licensing deal with a major distributor can translate into a sizable revenue stream. At a minimum, these media companies can expect to gain some fees for “first look” rights. [More](. But Wait, There’s More! - [A Surge Of States Take On Data Privacy]( - The Information - [Shouldn’t We All Have Seamless Micropayments By Now?]( - Wired - [Adjust To Acquire Cyber Security Company Unbotify]( - release - [Netflix Flexes]( - Stratechery - [Pepperjam Launches Affiliate Lifecycle Marketing Platform]( - release - [Before Scale, Addressable TV Finds Its Place]( - Beet.TV - [Did Australia Poke A Hole In Your iPhone’s Security?]( - NYT - [Pandora’s AdsWizz Launches Ad Accreditation Program]( - release - [Google Considering Pulling News Service From Europe]( - Bloomberg - [How Marketers Are Altering TV Attribution Strategies]( - eMarketer - [Mastercard Fined $653M By EU For Competition Breach]( - BBC You’re Hired! - [ML Maco Joins CognitiveScale As CRO]( - release - [Todd Silverstein Joins DRUM Agency As Chief Media Officer]( - release Podcasts [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](