AdExchanger News for January 22, 2018

Today's Must Read - How Verizon Made Its Super Bowl Play This Year [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, January 22 Join Us [Industry Preview, January 23-24, 2019]( - Doors open at 8 a.m. tomorrow for Day 1 at the Grand Hyatt New York. Keep up with all things conference related using #IP2019. --------------------------------------------------------------- Today's Must Read [How Verizon Made Its Super Bowl Play This Year]( Though Verizon’s Super Bowl story is a continuation of what it started in 2018, it’s revamped its social media strategy for the 2019 campaign. AdExchanger caught up with CMO Diego Scotti to talk about Verizon’s plans for Super Bowl Sunday and beyond. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [France Slaps Google With 50 Million Euro Fine – Largest Yet Under GDPR]( Not only was Google found not to have the proper consents in place from its users to collect and process data for personalization and ad targeting, it may not even have a legal basis to do so at all since users are so ill informed about what Google wants to do with their data. [More.]( [How To Break Your Addiction To Linear TV]( Disney, Amazon, MVPDs and networks are investing billions into streaming video because the TV market is clearly changing, but us marketers don’t seem to be keeping up with the pace of change of our TV partners. [More.]( [From Google To Jigsaw: The Jonathan Bellack Exit Interview]( “It was time to bring in even more senior expertise,” said Dan Keyserling, Jigsaw’s head of communications, public affairs and operations. “Bringing in a product director acknowledges a growth in the team’s maturity and our ambition – doing things at a higher scale and achieving a greater impact on the world.” [More.]( [As Buyers Move Away From Private Auctions, How Should Publishers Adapt?]( Buyers and sellers alike have always seemed to just fall back on private auctions. This transaction type is easy and quick to set up and provides instant value for both sides of the deal. The line between private auctions and the open market has steadily blurred, begging the question : What’s the difference? [More.]( [In-Housing Can Give Creative The Data It Needs To Thrive]( Any company looking to bridge that gap between data and creative has a behemoth on its hands, but an in-house or integrated digital team with multiple areas of expertise could break down these artificial walls and increase transparency. [More.]( [Emotional Targeting by Unruly.]( [Don’t just reach people. Move people.]( [( News Round Up Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until major improvements were made. Since then, YouTube has raised the number of subscribers and views a video must have to sell ads and added more human and machine review. In AT&T’s latest test, the brand ran against zero pieces of offensive content on YouTube, The New York Times reports. [More](. “I’m thrilled that AT&T is back,” writes Fiona Carter, AT&T’s chief brand officer, in a [LinkedIn post](. “But I’m also glad that we packed up our ads and walked away in the first place. As powerful as digital platforms are in today’s advertising ecosystem, they can’t be permitted to disempower the brands that use them to reach their customers.” Second Decree Burns The Federal Trade Commission is expected to levy a fine against Facebook following its investigation into whether the platform violated a 2011 consent decree, which it brokered the last time Facebook was investigated for deceiving users. The agreement requires Facebook to notify users when data is sold to third parties. The decision would be the first major US government penalty in response to the Cambridge Analytica scandal and Facebook’s user data controversies, and is likely to be larger than the $22.5 million the FTC fined Google in 2012, The Washington Post reports. While the regulator’s exact findings are still unknown, the FTC is likely to release a formal recommendation for a fine soon, which will trigger a vote among the agency’s five commissioners. [More](. Apple’s Bite Of The Apple Apple may be running out of potential new iPhone customers, but the company has touted Services as a new growth engine. Services revenues from mobile subscriptions and transactions are scorching: almost $10 billion in Q4 2018 with an 18% annual growth rate. But the more Apple tightens its grip on developer revenue, the more mobile companies slip through its fingers. “We've now started to get investor questions worrying about whether the App Store will be the next shoe to drop," writes Toni Sacconaghi, tech analyst at the wealth management firm AB Bernstein. Netflix and Fortnite, the top mobile game, ditched iTunes and the App Store to avoid Apple’s 30% cut, following in Spotify’s footsteps. Apple isn’t sweating the loss of a few companies in the ecosystem, CNBC reports. Netflix is Apple’s single largest developer, but represents less than 0.3% of Services revenue. Apple is more concerned about a pending Supreme Court case that could open its Services revenue to antitrust charges. [More](. Disney Pays Disney is learning the costs of owning streaming services - and this is even before its Disney+ product enters the market. Hulu and BAMTech, which powers Disney’s DTC streaming services, led to a combined loss of more than $1 billion between September 2017 and September 2018. So what happened? According to an SEC filing, Hulu accounted for about $580 million in losses, due to “higher programming, labor and marketing costs, partially offset by growth in subscription and advertising revenue.” And Disney’s consolidation of BAMTech led to greater programming and production costs and higher operational costs around tech support and distribution – to the tune of $469 million. Basically, if you wanna own it, you gotta pay for it. [More](. But Wait, There’s More! - [Google To Pull Android Apps That Access Call Logs, Messages]( - TechCrunch - [Walmart Abandons Plans For Streaming Service]( - CNBC - [Prediction: Instagram Will Suffer Growing Pains]( - eMarketer - [ACLU Sues Government Agencies Over Social Media Surveillance]( - Axios - [Americans Feel Alone. Can YouTube Videos And Podcasts Help?]( - WaPo - [Lawsuit Details Facebook Racking Up In-Game Charges From Kids]( - Variety - [If Google and LG Like Smart TVs, The Privacy Police Should, Too]( - Bloomberg You’re Hired! - [MillerCoors Taps Michelle St. Jacques As CMO]( - Ad Age - [Elite SEM Promotes Zach Morrison To CEO]( - release Podcasts [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](