AdExchanger News for January 18, 2018

Today's Must Read - Everyone Is Dreaming Of Streaming These Days, But Netflix Isn’t Sweating It [AdExchanger | Optimizing the News] Today from AdExchanger Friday, January 18 Join Us [Industry Preview, January 23-24, 2019]( - The official networking app has launched for anyone who has registered for the conference. Download it now to connect with fellow attendees and event participants ahead of #IP2019. --------------------------------------------------------------- Today's Must Read [Everyone Is Dreaming Of Streaming These Days, But Netflix Isn’t Sweating It]( “I think about it really as us winning time away from entertainment, from other activities,” Netflix CEO Reed Hastings said. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Civis Launches Creative Focus As Brands Bring Data To Pre-Campaign Strategy]( “Everybody is in this kind of tournament online to bid up a fixed amount of inventory,” Civis founder and CEO Dan Wagner said. “The next place you can have an effect is to move up the funnel and make those insights ahead of the campaign.” [More.]( [How Dating App Company The Meet Group Gets Live-Streaming To Pay Off]( In the 15 months since The Meet Group launched live-streaming video, annualized video revenue alone is more than $70 million. [More.]( [How Twitter Will Ensure Brand Safety For Video Advertisers In 2019]( "We made a pretty significant investment in making our video products stronger, better and more performant. And with that, in-stream video sponsorships, in-stream video ads and website video cards are driving the bulk of our business," said Twitter's Sarah Personette. [More.]( [The Neustar Identity DMP]( [The Only DMP with Built-In Identity - Learn More]( [www.marketing.neustar]( News Round Up Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. Nielsen divides cord-cutters into two profiles: 6.6 million homes with a median age of 55 who do not have a streaming subscription, and 9.4 million homes with a median age of 36 that subscribe to at least one SVOD service. The older group watches more TV per day (six hours compared to four hours), but both groups consume a majority of overall media on a television set, TechCrunch reports. [More](. Direct-To-Pritchard Procter & Gamble has borrowed some marketing tactics from its younger direct-to-consumer rivals. The beauty brand Olay in particular is spending less on television and has “increased [spend] in influencers and using more PR and social media as a key driver,” Marc Pritchard, P&G’s brand chief, tells Digiday. Bringing first-party data into business and analytics is a priority, he said. And the company is working on doing more performance marketing, incorporating data and optimization. “That’s something that we’ve got to upskill larger parts of our organization on.” [More](. Out With The Old Speaking of CPG disruption, many of the world’s largest companies are parting with their CEOs. In the past six months, Unilever, Pepsi, Beiersdorf, Reckitt Benckiser and JAB Holdings (owner of Keurig Dr Pepper) have all parted with their chief executives. Extend the time horizon to two years, and Nestlé, Mondelēz and Campbell Soup can be included. The reasons include pressure from activist investors, the Financial Times reports. “One can’t help but feel that an era is ending,” says Martin Deboo, a consumer analyst at Jefferies. “The next generation of managers will need to be digital savvy in way the current ones perhaps could not be.” [More](. Search Terms Microsoft and Verizon expanded their search advertising partnership to make Yahoo search inventory available exclusively through Bing Ads. Bing worked with Yahoo before, but not exclusively; this deal makes Microsoft’s ad platform the gatekeeper to AOL and Yahoo search and for other display inventory in the Verizon Media Group (formerly Oath), such as HuffPost, Yahoo News and TechCrunch. [More](. Bing took AOL’s search business from Google in 2015. But Wait, There’s More! - [In-Housing Is About More Than Programmatic]( - eMarketer - [Merkle Acquires Digital Experience Agency Filter]( - release - [Is It Time To Regulate Social Media Influencers?]( - New York Magazine - [No, Tech Companies Shouldn’t Fund Journalism]( - Columbia Journalism Review - [Sinclair Enters Streaming Arena With Entertainment, Local Bundle]( - Variety - [Pixalate Q3 2018 Ad Fraud Report]( - release - [Fortnite Tops 2018 Gaming Industry With $2.4B]( - GamesIndustry.biz - [Journalism Industry Newsletter Guide]( - release - [OK, Google: How Much Money Have I Made for You Today?]( - NYT - [Sling TV Launches A Personalization Feature]( - MediaPost You’re Hired! - [Pixability Hires New CMO And Engineering Lead]( - MediaPost Podcasts [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](