AdExchanger News for January 16, 2018

Today's Must Read - Facebook Earmarks $300 Million For Journalism, Emphasizing Local News [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, January 16 Join Us [Industry Preview, January 23-24, 2019]( - The official networking app has launched for anyone who has registered for the conference. Download it now to connect with fellow attendees and event participants ahead of #IP2019. --------------------------------------------------------------- Today's Must Read [Facebook Earmarks $300 Million For Journalism, Emphasizing Local News]( Donations include a $5 million endowment gift to the Pulitzer Center, $6 million for the UK-based Community News Project and a $20 million expansion of Facebook’s Accelerator, which helps publishers better monetize their audiences. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: Programmatic By The Numbers]( In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers. [More.]( [PremiumMedia360 Aims To Help Sellers With Their Ad Revenue Leakage Woes]( PremiumMedia360 estimates that revenue leakage costs local broadcast TV companies between $600 million and $1.5 billion, and local radio between $300 million and $825 million. [More.]( [AppLift Vet Tim Koschella Has A New Startup To Cut Out Mobile Programmatic Middlemen]( App advertisers can run their acquisition and retargeting campaigns through Kayzen’s DSP while keeping their first-party data in-house. Kayzen also provides log-level data down to the impression level to give advertisers more transparency and control over their spend – something that’s been sorely lacking in the mobile ecosystem, founder Tim Koschella said. [More.]( [The Neustar Identity DMP]( [The Only DMP with Built-In Identity - Learn More]( [www.marketing.neustar]( News Round Up Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an ad that made fun of Rihanna’s experience with domestic violence was mistakenly promoted. Ad buyers used to laud Snapchat for the premium content in Discover, Snapchat’s curated editorial section. But with more scale comes the need for more oversight. “When you consider stewardship and protection, the bar continues to be raised in terms of how an aggregator and social network has to look after its consumers, advertisers and supermodels,” says Jeff Ratner, iCrossing’s chief media officer. “It is yet to be seen whether or not Snapchat has the tools and sophistication in place to do that successfully.” [More](. In related news, Snap’s CFO is leaving [less than a year]( after taking the job. InfoWars on Roku The right-wing content outlet InfoWars, helmed by provocateur and conspiracy theorist Alex Jones, is now available on Roku. It’s sort of a “welcome to the club” headache for Roku, which will have to develop standards for quality and news on its platform as it scales. InfoWars was banned by YouTube, Facebook, Spotify and Apple last year after it sparked outrage for falsely claiming the 2012 shooting at Sandy Hook was a hoax (among other contentious stories). In a statement shared with AdExchanger, Roku said: “We are not promoting or being paid to distribute InfoWars. We do not have any commercial or advertising relationship with InfoWars. … While open to many voices, we have policies that prohibit the publication of content that is unlawful, incites illegal activities or violates third-party rights, among other things. If we determine a channel violates these policies, it will be removed. To our knowledge, InfoWars is not currently in violation of these content policies.” [More.]( Just Goes To Shows Netflix raised its price from $11 per month to $13, as the company juggles costs, potential subscriber growth and profit. Shares jumped 7% during the day. But the price of top programming has gone up dramatically, The Wall Street Journal reports. Netflix’s deal for “Friends” went from $30 million in 2018 to $100 million this year, and AT&T’s WarnerMedia, the rights owner, may pull the show next year once it launches its own streaming service. Other partners-cum-rivals, like Disney or NBCU, are also dropping content from Netflix as they launch streaming rivals, forcing the flix to spend more on originals while it faces tougher competition. [More](. How Netflix balances its costs and profitability has important implications for the advertising ecosystem, since the pervasive theory that Netflix will eventually introduce ads would happen if and when it’s pressured to increase revenue to cover programming costs. But Wait, There’s More! - [Online Holiday Shopping Soared But In-Store Still An Unknown]( - Bloomberg - [GoDaddy Injecting Analytics Scripts Into Customer Sites]( - TechRepublic - [Will New Measurement Standards Drive Podcast Advertising?]( - eMarketer - [Vivaldi Acquires London-Based Digital Agency Gravity Thinking]( - release - [Programmers Complain OTT Platforms Aren’t Sharing Enough Data]( - Digiday - [VaynerX Debuts The Sasha Group To Support Small Businesses]( - Campaign - [Stagwell Group Merges Forward3D And PMX Into Performance Agency]( - release - [Brand Safety Plagues Paid Search, Too]( - Adweek - [Hogarth Establishes LATAM Hub In Miami]( - release - [Rubicon Project: The Future Of Prebid]( - blog You’re Hired! - [JCPenney Cycles Through Another CMO]( - Ad Age - [PayPal Brings Back CMO Role, Hires Former Apple Exec Allison Johnson]( - WSJ - [MightyHive Appoints Rashaad Jamal VP of Learning And Development]( - release Podcasts [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](