AdExchanger News for January 14, 2018

Today's Must-Read - Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime [AdExchanger | Optimizing the News] Today from AdExchanger Monday, January 14 Join Us [Industry Preview, January 23-24, 2019]( (Almost Sold Out) - Day 2, 11:50 a.m., "Placing Bets For 2019" - Bank of America Merrill Lynch's Lou Paskalis will highlight the areas of disruption and opportunity he expects in 2019. --------------------------------------------------------------- Today's Must Read [Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime]( What started out as an exercise of academic curiosity about political profiling has blossomed into an all-consuming project to shine a light on what Parsons associate professor David Carroll calls the “promiscuity” of online data collection and third-party data-sharing relationships. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Amazon’s New Ad-Supported Video Channel Freedive Could Challenge Facebook And Google]( “This move by Amazon could prove really decisive in the direct-to-consumer war in connected TV this year,” BrightLine founder and CEO Jacqueline Corbelli told AdExchanger. Beyond Facebook and Google, Freedive also gives it stronger positioning against Netflix and Hulu. [More.]( [Article CMO: Building A DTC Furniture Brand From The Ground Up]( “We’ve focused on a commitment to the scientific method, and the desire to be better by proving yourself wrong,” said co-founder and CMO Andy Prochazka. [More.]( [Closing The Gap Between Marketers And Technology]( To succeed, there are some skills workers must embrace. First, all marketers should already be comfortable working with new reporting and analytics tools, especially automated ones. Machine intelligence operates at great scale and can provide huge time savings and increase the velocity of team learning. [More.]( [The Neustar Identity DMP]( [The Only DMP with Built-In Identity - Learn More]( [www.marketing.neustar]( News Round Up Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, Amazon [released]( an ad-supported streaming video service via IMDb, the Amazon-owned film and TV database. With decent content, a CTV play like Freedive could demonstrate demand for free, ad-supported content. Meanwhile, it’s trying to make the most of the inventory that goes through its systems. Last year Amazon revised contracts for its Fire TV OTT platform to secure 30% of inventory. And at CES last week the company said Fire TV surpassed 30 million users, topping Roku for the first time, CNET reports. [More](. A Spot Of Data Spotify’s podcast strategy will focus on licensing and producing exclusive content, and ad platform features will come with scale. The streaming giant has been growing its collection of originals, like shows with comedian Amy Schumer and radio host Guy Raz, because they perform better and grow the platform’s overall time spent with users, said Courtney Holt, head of Spotify Studios, at CES last week. Spotify has been selling ads for podcasts since mid-2018, and executives are now considering whether it makes sense to buy or build the ad insertion technology it would need to scale the process from in-house service to programmatic, TechCrunch reports. And now it will begin diving into the data, like Pandora, which launched its podcast personalization feature in November 2018, to use recommendation algorithms to improve discovery and ad targeting for podcasts. [More](. Scoring Points Comscore is making inroads in local broadcasters as it races Nielsen to be the de facto measurement currency. Comscore has been in turnaround since it brought on agency vet Bryan Wiener as CEO last April. On Friday, Comscore inked a deal to become Nexstar Media Group’s sole metrics provider in 97 of its 100 markets, The Wall Street Journal reports. Comscore also expanded contracts with Gray Television and E.W. Scripps in the past few weeks, and increased contracts with US broadcasters by 20% in the past year. But while buyers are eager for a competitive currency, don’t expect Nielsen to disappear anytime soon. “We want competition, and we want the competition to push both Nielsen and Comscore and potentially others into getting us the measurement we need,” says Jane Clarke, CEO of the Coalition for Innovation in Media Measurement. [More](. But Wait, There’s More! - [Walgreens Tests Cooler Doors With Cameras That Can Target Ads]( - WSJ - [AT&T To Stop Selling Location Data To Third Parties After Report]( - Vice - [Super Bowl LIII Ads Are Over 90% Sold With Three Weeks To Go]( - Adweek - [Startups Have An Unfamiliar Message For VCs: Get Lost]( - NYT - [CBS, Nielsen Strike New Audience Measurement Deal]( - Variety - [2019 Is The Year The Streaming Wars Get Real]( - CNN - [YouTube Premium Is Still Small Potatoes For Video Publishers]( - Digiday You’re Hired! - [Target Promotes Rick Gomez To CMO And Digital Chief]( - Business Journal Podcasts [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](