AdExchanger News for November 29, 2018

Today's Must Read - ‘Finally, Somebody Gets Arrested’: Industry Reactions To FBI Ad Fraud Arrests [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, November 29 Join Us [Industry Preview, January 23-24, 2019]( - Day 1, 3:20 pm - GroupM Global CEO Kelly Clark discusses his agency network's vision for 2019. --------------------------------------------------------------- Today's Must Read [‘Finally, Somebody Gets Arrested’: Industry Reactions To FBI Ad Fraud Arrests]( The FBI charged eight people for carrying out for a multimillion dollar ad fraud operation. Google and WhiteOps led the charge on the investigation, with participation from Adobe, The Trade Desk, Oath and Amazon Advertising. [More.]( [Why The DOJ Finally Cracked Down On Ad Fraud]( On Tuesday, the Department of Justice unsealed indictments against eight men from Russia and Kazakhstan accused of running the schemes, which collectively sucked millions of dollars out of the advertising ecosystem over several years. [More.]( --------------------------------------------------------------- More from AdExchanger [The Big Story: Fuel For The Holidays]( This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be. [More.]( [Good Day, Sunshine: WeatherBug Ups Revenue By Moving To A Unified Auction]( "We had what I call 'too-many-SDKs syndrome,'" said Olivier Vincent, president and general manager at the GroundTruth-owned weather app. "We realized we were just leaving huge amounts of money on the table." [More.]( [Gap Evolves Its Marketing Strategies With Its New Digital-First Brand Hill City]( “When you’re predominantly digital, the number one thing that hurts you is not being able to accurately credit all the channels,” and Hill City is working on an in-house multitouch attribution algorithm, Eric Today, head of marketing, said. [More.]( [New York Media Makes Six Moves To Build Its Programmatic Business]( Jeremy Fass is using a programmatic playbook to get New York Media’s existing deals to run more smoothly, identifying how to supercharge advertisers’ campaigns with its data and adding new partners. [More.]( [Targeted Audience Delivery by TiVo]( [Need TV Audience Segments? Ask TiVo.]( [( News Round Up Mother Knows Best Amazon has been called out by new parents for not clearly labeling sponsored products in its baby registry. Some couples receive gifts they didn’t register for since brands like Johnson & Johnson and Kimberly-Clark can pay for placement and its sponsored listings are hard to differentiate, The Wall Street Journal reports. Sponsored ads are proliferating across Amazon, at the top of search results and on product pages, and often look identical to regular products save for a small, gray “Sponsored” tag. Amazon said it’s phasing out product listings in its baby registry. But the company is “starting to see how far they can push things” in terms of advertising, said consultant Harry Brignull. [More](. The Future Is Free (With Ads) YouTube will scale back its original content production beginning in 2020, and next year Google will make its scripted programs available for free with ads, according to The Hollywood Reporter. YouTube spends hundreds of millions annually on shows and movies, but its $12-per-month subscription, which includes a new streaming music service and the YouTube TV live television bundle, never gained much traction. “If you look at our originals over the last few years, our main goal was to drive subscribers to YouTube Premium,” says Robert Kyncl, YouTube’s chief business officer. “But through experimentation, we've also learned that we can make a lot of the projects work incredibly well when we make them available free to users.” [More](. Go Your Own Way Amazon has historically used Oracle as its database provider, even as it built up its own cloud database business. But by next year, the ecommerce giant will have completely moved off of Oracle and onto its own services, Amazon Web Service’s CEO Andy Jassy [tells CNBC](. The unsurprising switch to Amazon’s own products is about more than the loss of a client. Other technology giants like SAP and Salesforce are trying to transition from Oracle to open-source database solutions, [reports The Information](. “It wouldn’t be surprising to see AWS package up this knowledge and offer it in a future product.” But Wait, There’s More! - [Marketers Handle Programmatic In-Housing Less Than Agencies]( - MediaPost - [Facebook, Twitter Crack Down On AI Babysitter Rating Service]( - WaPo - [Conviva Acquires Delmondo Social Video Analytics]( - release - [AWS Launches A Managed Blockchain Service]( - TechCrunch - [How Kellogg’s Is Combating Influencer Fraud]( - Digiday - [Ebiquity Partners With The IAB On Ad Industry Standards]( - release - [Big Tech Expands Its Footprint In Health]( - WSJ You’re Hired! - [Analytic Partners Names Jennifer Leire VP Of Client Engagement]( - release - [Sizmek Makes Patrick Bevilacqua Head Of Global Customer Success]( - release - [Versium Hires Product Leader Dillana Lim As Chief Operating Officer]( - release [Is your brand safe?]( [Tis the season to be wary. Download the Hacks Guide.]( [Oracle.com/holidayhacksguide]( Podcasts [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [The Big Story Episode 14:]( Investigations, Valuations, Valedictions [The Big Story Episode 13:]( The Quest For Quality [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Quest For Quality [The Big Story Episode 10:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 9:]( Snap Judgements And A Broken Oath [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 103:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [AdExchanger Talks Episode 98:]( Videa's Shereta Williams [AdExchanger Talks Episode 97:]( Chameleon Collective's Sean Finnegan [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](