AdExchanger News for November 20, 2018

Today's Must Read - iHeartMedia To Acquire Programmatic Radio Platform Jelli [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, November 20 Join Us [Industry Preview, January 23-24, 2019]( - Day 2, 9:35 am - Xandr CEO Brian Lesser discusses the business unit's offering in the year ahead and how it will help AT&T become a direct-to-consumer company. --------------------------------------------------------------- Today's Must Read [iHeartMedia To Acquire Programmatic Radio Platform Jelli]( Jelli, which manages $2 billion in media through its platform, will operate as a standalone company within the iHeartMedia group and continue working with broadcast radio stations and buyers across the industry. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Is The IAB’s Consent Framework In Trouble?]( The CNIL calls out Vectaury because the consent management platform it created using the IAB’s framework to collect consent from its publisher and SSP partners doesn’t give users the opportunity to provide consent that is informed, specific and fully opt-in. [More.]( [Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up]( Zenith was once cautiously optimistic that, by the end of its five-year forecast, digital display advertising in many markets would be entirely programmatic, said Jonathan Bernard, the company’s head of forecasting. But now only Canada could feasibly be fully programmatic and Zenith is walking back its growth forecast for programmatic’s share of digital. [More.]( [Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees Success With Subway Ads]( “We thought subway ads were just top-of-the-funnel, but we’ve found that they’re actually a really big part of a buyer’s decision process,” Erica Amatori said. [More.]( [OTT? CTV? OMG What’s The Difference?]( With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good idea to ask the experts how they differentiate CTV and OTT. For TV buyers, these definitions are critical, as it directly influences the way they transact across various platforms and devices. [More.]( [CTV: Why The Time Might Be Right For B2B Marketers]( The lesson is that there is a fundamental change occurring in how people think of, identify with and purchase brands. Just as with any other categorical overpopulation – from ‘90s websites to 2010s ad networks – the underlying change is worth paying attention to. [More.]( [What We’ve Already Learned From Direct-To-Consumer Companies]( Today, it seems that connected TV (CTV) is latest ad tech toy that is here to stay. Is it the right time for B2B marketers to test? [More.]( [Is your brand safe?]( [Tis the season to be wary. Download the Hacks Guide.]( [Oracle.com/holidayhacksguide]( News Round Up Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from social ad platforms. “If BuzzFeed and five of the other biggest companies were combined into a bigger digital media company, you would probably be able to get paid more money,” Jonah Peretti told the Times. [More](. Reading between the lines, Recode’s Peter Kafka later [tweeted](, “Roll-up talk is another way of saying that the would-be buyers for big digital media guys – the tv guys – aren’t buying.” Searching For Real Love Instagram will crack down on inflated account metrics by removing fake or third-party generated likes, followers and comments from its platform. The company has built a machine learning tool to identify fake activity and will alert account holders that it has deleted inauthentic content. The announcement is just the beginning of a wider clean-up effort for Instagram. [Read the blog post](. Unilever CMO Keith Weed, who [sparked a rallying cry]( against influencer marketing fraud in Cannes this year, endorsed the changes. “Dishonest practices like buying fake followers or fake engagement from bots pollute the entire system,” he told Marketing Land. “We should all be encouraged by these steps from Instagram to identify and address this type of activity.” [More](. Casting For Pods Spotify and Pandora both say that podcasts will be critical to their next growth phase. The medium remains fragmented, but its growing popularity creates an opportunity to siphon dollars from the $14 billion broadcast radio market, The Wall Street Journal reports. Podcasts are also a way for the two music streaming giants, which spend about three quarters of their revenue on licensing fees, to expand their profit margins, since podcasts are typically much cheaper to acquire than music. [More](. But Wait, There’s More! - [Outlook For Traditional TV Goes From Bad To Worse]( - WSJ - [Is App-Install Fraud On The Rise?]( - eMarketer - [Amazon Opens Up More Tools For UK Publishers]( - Digiday - [Snap Announces AR Creative Partner Program]( - blog - [Fox Networks Group Reaches Carriage Deal With AT&T]( - B&C - [Matomy Unloads Mobile Advertising Operator MobFox For $7.5M](- CTech - [Two Senior Instagram Execs Leave Following Founders]( - Bloomberg - [Tim Cook Defends Apple’s Search Deal With Google]( - Axios You’re Hired! - [Blis Hires MediaCom’s Ben Phillips For Strategy Role]( - Campaign [New: Adelphic Subscription]( [Save up to 80% on DSP Fees]( [Adelphic.com]( Podcasts [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [The Big Story Episode 14:]( Investigations, Valuations, Valedictions [The Big Story Episode 13:]( The Quest For Quality [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Quest For Quality [The Big Story Episode 10:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 9:]( Snap Judgements And A Broken Oath [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [AdExchanger Talks Episode 98:]( Videa's Shereta Williams [AdExchanger Talks Episode 97:]( Chameleon Collective's Sean Finnegan [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Goel [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](