AdExchanger News for November 19, 2018

Today's Must Read - How Tremor Video DSP Broke Its Profitability Dry Spell [AdExchanger | Optimizing the News] Today from AdExchanger Monday, November 19 Join Us [Industry Preview, January 23-24, 2019]( - Day 1, 9:05 am - Jon Ronson, journalist and author, kicks off the event with his opening keynote. --------------------------------------------------------------- Today's Must Read [How Tremor Video DSP Broke Its Profitability Dry Spell]( “We regained profitability by examining the businesses and relationships we have and streamlined them in order to deliver more of the sales we had before,” said Ofer Druker. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance]( A prevalent issue facing programmatic media buyers and demand-side platforms (DSP) is that they need to decide whether they’d rather be a jack of all trades and master of none or deprioritize others to become the standard in a key area. [More.]( [Can Publishers Enable A New Chapter For Modeled Data?]( Besides a better-informed sales pitch, is modeled data good data? It depends on several factors, including the type of data and its source, as well as how it is used and implemented in an advertising and marketing context. [More.]( [Targeted Audience Delivery by TiVo]( [Need TV Audience Segments? Ask TiVo.]( [( News Round Up Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent Republicans on Facebook this year; Texas Senate candidate [Beto O’Rourke’s campaign]( tipped the scales alone with more than $8 million. But, they still overspent on TV audiences that skew older and whiter (and thus more conservative), said Tim Lim, a fellow at Georgetown’s Institute of Politics and Democratic digital media vet. Democrats spend heavily on lead generation and fundraising, according to Michael Duncan, partner at the conservative media strategy firm Cavalry LLC. “But when it comes to persuasion (of undecided voters), video overall – and Google specifically – are better platforms.” [More](. AdExchanger [has more]( on liberal digital media specialists who are agitating for Democratic candidates and committees to spend more on online persuasion efforts. Catch A Buzz BuzzFeed hopes its ecommerce product group will become a bigger part of the company’s overall revenue, as staid ad formats plateau or siphon to the duopoly. The 65-person ecommerce team has generated about $50 million in sales and advertising this year, BuzzFeed’s chief commerce officer, Ben Kaufman, tells Bloomberg. The group takes a more consultative approach – identifying opportunities in the market and working with brands on products that fit, like a summer beach kit with Maybelline or a subscription houseplant service to help Scotts cultivate would-be gardeners. The business gives BuzzFeed a chance to earn a cut of transactions, as well as the ad revenue boost – but it’s labor intensive, so profitability is tough to scale. “Retailers are trying to be media companies, and media companies are trying to be retailers," Kaufman said. "Everyone is playing, but I don't think anyone is playing as aggressively as we are.” [More](. Made For CTV YouTube has quietly begun licensing movies for ad-supported viewing. The movies available so far are the mass-marketed types common on TV, like “Rocky,” “Legally Blonde” and “The Terminator,” Ad Age reports. YouTube did not disclose the terms of its studio content deals or if it splits ad revenue. But, the idea could be a winner on two fronts: YouTube wants to develop TV-like viewing habits and fill some of the unmet demand for premium video advertising inventory. Eventually, the service could give advertisers a way to sponsor movies, said YouTube’s director of product management, Rohit Dhawan, so people don’t have to buy or rent titles from other streaming platforms. [More](. But Wait, There’s More! - [‘No Morals’: Advertisers React To Facebook Report]( - NYT - [How Hackers Are Stealing High-Profile Instagram Accounts]( - The Atlantic - [Seth Godin: Is Marketing Evil?]( - Medium - [Inside Reddit’s Revamped Pitch For Brand And Agency Ad Dollars]( - Digiday - [NYT’s Berjon: French Regulator Makes Groundbreaking GDPR Ruling]( - Tweet - [Smarter Cameras Will Transform Everyday Life]( - WSJ - [GroupM’s Jaffe: How To Use Supply-Path Optimization]( - eMarketer You’re Hired! - [Nativo Names Sheri Ham Its SVP Of Programmatic]( - release [Is your brand safe?]( [Tis the season to be wary. Download the Hacks Guide.]( [Oracle.com/holidayhacksguide]( Podcasts [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [The Big Story Episode 14:]( Investigations, Valuations, Valedictions [The Big Story Episode 13:]( The Quest For Quality [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Quest For Quality [The Big Story Episode 10:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 9:]( Snap Judgements And A Broken Oath [The Big Story Episode 8:]( New Faces In Challenging Places [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 102:]( The Information Advantage [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [AdExchanger Talks Episode 98:]( Videa's Shereta Williams [AdExchanger Talks Episode 97:]( Chameleon Collective's Sean Finnegan [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Goel [AdExchanger Talks Episode 92:]( MRC's George Ivie [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](