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AdExchanger News for October 30, 2018

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Today's Must Read - ‘It Wasn’t A Job, It Was A Cult!’: The Definitive Oral History Of

Today's Must Read - ‘It Wasn’t A Job, It Was A Cult!’: The Definitive Oral History Of DoubleClick [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, October 30 Join Us [Industry Preview, January 23-24, 2019, NYC]( - Register before 11/16 to take advantage of early bird registration. We'll have more speaker and agenda updates in the coming weeks. --------------------------------------------------------------- Today's Must Read [‘It Wasn’t A Job, It Was A Cult!’: The Definitive Oral History Of DoubleClick]( DoubleClick rode the dot-com boom to heights of overcapitalization and came crashing down with everyone else in 2000. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?]( Parallel tracking, which Google first introduced as an option last year, changes the way third-party click tracking functions across its ad products. Google claims it can shave as much as five seconds off of a page’s load time. [More.]( [Amazon Tests Search-Based Retargeting, The First Time Its Search Data Leaves Its Walls]( While Amazon already enabled advertisers to retarget shoppers who had viewed product pages or made a purchase, search-based retargeting lets advertisers capture intent. [More.]( [How Tastemade Is Cooking Up A New Kind Of TV Tastemaker]( “Our programming strategy has been to reach [social media] consumers where they are,” said Larry Fitzgibbon, Tastemade’s co-founder and CEO. “One of the new things for us is that we’re starting to create long-form content. That means the television screen is opening up to us as well.” [More.]( [Factual]( [The Leader In Location Data]( [www.factual.com]( News Round Up Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell ads programmatically, Digiday reports. Advertisers will be able to buy inventory through programmatic guaranteed deals or private marketplaces by the end of the year. But Tinder won’t be using Google as a third-party demand source. The partnership resembles one Tinder forged with Facebook in February to sell ads via its in-app ad network. Tinder’s ad partnerships represent a larger push by parent company Match Group to monetize its properties programmatically. “For almost any company that isn’t Google or Facebook, you’re going to have impressions that you don’t have demand for,” said Peter Foster, Match Group’s global GM of advertising. “We think about both those platforms as excellent partners that provide ways to reach advertisers that we won’t be able to get on our own because we don’t have that scale.” [More](. For Good Measure The IAB published an advanced TV attribution guide it hopes will start a cascade of budgets into the connected TV and OTT ecosystem. The early adopters for addressable TV haven’t been legacy TV advertisers, but rather data-first marketers who want to see how different TV ad strategies impact sales. “After all, who cares how many impressions were delivered on one platform versus the other when what matters most to a brand is the outcomes that it drove?” authors Michael Law (Dentsu Aegis Network) and Mike Welch (Xander) write for the IAB. “Our hope is that you will become more willing to test and learn which will lead to more effective planning, measurement, and confidence in ‘proving it’ along with your inventory and attribution partners.” [More](. Baby Bump Johnson & Johnson is doing a complete overhaul of some of its most iconic brands. Its namesake baby shampoo line changed its formula to use more natural ingredients and launched a major digital marketing campaign. The company has lost 10% of share of the US baby products market in the past five years, according to Nielsen data, The Wall Street Journal reports. The same is true of other major CPG brands like Procter & Gamble, which has particularly struggled with diapers and other baby product lines. It’s true of non-baby CPGs too, but online retailers and DTC brands disproportionately target pregnant women and new parents because those markets have such high lifetime value. [More](. But Wait, There’s More! - [Can We Disrobe Our AI Algorithm Emperors?]( - RedTail - [Tech Giants May Face Billions in New Taxes In Asia, Latin America]( - WSJ - [Is Advanced TV Poised For A Breakthrough?]( - eMarketer - [Why The Beacon Revolution Never Happened]( - VentureBeat - [IBM To Acquire Red Hat In Deal Valued At $34 Billion]( - CNBC - [Video Ad Startup LoopMe Raises $17M]( - The Drum - [LinkedIn: Introducing Measurement With Google Campaign Manager]( - blog - [Walmart’s Jet Teams With Blue Apron On Meal-Kit Delivery]( - Bloomberg You’re Hired! - [Publicis Groupe Names New LATAM Leadership Team]( - release [Get our Holiday Hacks Guide]( [Make sure your ads cut through the holiday clutter.]( [Oracle.com/holidayhacksguide]( Podcasts [The Big Story Episode 16:]( Twitchy Trigger Finger [The Big Story Episode 15:]( You Trust Me, Right? [The Big Story Episode 14:]( Investigations, Valuations, Valedictions [The Big Story Episode 13:]( The Quest For Quality [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Quest For Quality [The Big Story Episode 10:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 9:]( Snap Judgements And A Broken Oath [The Big Story Episode 8:]( New Faces In Challenging Places [The Big Story Episode 7:]( Brand-ishing New Tricks And Old [The Big Story Episode 6:]( Bid Crashing [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 100:]( Facebook's Mark Rabkin [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [AdExchanger Talks Episode 98:]( Videa's Shereta Williams [AdExchanger Talks Episode 97:]( Chameleon Collective's Sean Finnegan [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Goel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](

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