AdExchanger News for October 18, 2018

Today's Must Read - Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, October 18 --------------------------------------------------------------- Today's Must Read [Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend]( Amazon’s growing prowess in the ad space is fueled by search, where there will be a “big, big war” between Amazon and Google, Sorrell said. That war will extend into the home as both companies battle in the smart speaker space, a new terrain for search advertising. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Facebook Boosts Its Ad Quality Efforts, But Can It Retain Advertiser Trust?]( Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for example, or purposely withhold information in an effort to mislead – could see their performance plummet. [More.]( [Scripps Will Acquire Streaming Audio Tech Company Triton For $150 Million]( Triton will operate as an independent subsidiary, as Stitcher and Midroll do, and is the only audio listenership data company with MRC accreditation, which Scripps' Adam Symson said should ease concerns about a major radio and podcasting network owning a leading measurement service in the category. [More.]( [Six Exchanges Enlist TAG To Referee Programmatic Marketplace]( “Programmatic has amazing long-term potential, but it has had some glitches and questions about trust and transparency,” said Tim Cadogan, CEO of OpenX. “Us in the middle have felt that frustration, from buyers in particular.” [More.]( [Data And Creativity: Living In Sin]( An overreliance on either data or creativity is the quickest path to failure. Instead, both must learn to live harmoniously without one being sacrificed for or detracted from the other. Our collective success depends on it. [More.]( [Sprint Sells Mobile Ad Unit To InMobi]( The idea is for InMobi to help Sprint monetize its first-party data across the InMobi publisher network using the tech stack within Pinsight, which includes a data management platform and a programmatic execution layer. [More.]( [Bloomberg’s Bullish Plan To Make Digital Media Work]( “The single most important thing for us is finding the right balance of revenue streams for our organization and thinking about maximizing and future-proofing where our revenue should be coming from,” said Global Chief Revenue Officer Keith Grossman. [More.]( [Get our Holiday Hacks Guide]( [Make sure your ads cut through the holiday clutter.]( [Oracle.com/holidayhacksguide]( News Round Up Easy Come, Easy Go Telco Ooyala’s management group has bought the company back from Telstra, the largest telco in Australia, which acquired the Silicon Valley OTT video technology startup in 2014. Telstra took more than $500 million in write-downs on the deal, acknowledging earlier this year that it had failed on the deal. The telco said it missed expectations because Ooyala’s advertising technology business didn’t take off, reports [TV Technology](. Telstra originally planned to IPO the startup, but shifts in the media and regulatory landscapes made that implausible. Some telcos are distancing themselves from their ad tech components, as with [Sprint’s sale of its mobile ad unit, Pinsight Media](, to InMobi, while others just flounder, like Norwegian telco Telenor, which took a write-down on cross-device tech vendor Tapad in 2016. It’s possible Ooyala, which has a strong business in video delivery and infrastructure, will improve its ad tech prospects as an independent company. It’s also actively exploring other acquisition opportunities, according to the [news release](. Tools Of The Trades The Advertising Research Foundation (ARF) has acquired the Coalition for Innovative Media Measurement (CIMM), a fellow industry trade group. ARF, founded in 1936, will incorporate CIMM’s work on cross-platform video measurement into its broader industry research initiatives. “The expertise, knowledge and advancements that have been made by CIMM in cross-platform measurement and granular TV measurement will significantly enhance the current efforts by the ARF to ensure that media measurement is keeping pace with an evolving industry,” says ARF President and CEO Scott McDonald. [Read the release](. Ad tech and media M&A has been reflected in activity among industry trade groups this year, with the ANA’s acquisition of DMA and the IAB Tech Lab taking over DigiTrust. Data Portal Facebook backtracked on its claim that Portal, the smart home video device it launched last week, will not collect data to target users with ads on Facebook. The platform reached out to Recode Wednesday to amend its original statement that Portal data, such as call log or app usage information, will not be used for ad targeting. While Facebook still isn’t clear if it will definitely use the data for targeting, Portal is built on the Messenger infrastructure and collects the same information as Messenger-enabled devices, so, technically, the data could be used for ads, according to a spokesperson. “I think [my colleague] was intending to say that we don’t intend to use it,” said Rafa Camargo, Facebook’s product VP in charge of Portal. “Potentially, it could be used.” [More](. Tastes Like Funding The cooking video company Tastemade raised $35 million Wednesday in its fifth round of funding. The company, known for its hands-in-pans cooking videos on Facebook and Instagram, will use the funds to grow its ad sales team and expand into new verticals, such as travel and home, The Wall Street Journal reports. Earlier this year, Tastemade launched a streaming channel with over 200 hours of original programming available as a standalone subscription or as part of a skinny bundle. For advertisers, Tastemade offers audience insights based on data from its video viewership. The publisher inked a deal with Subway this year to use its data to develop and market new sandwiches, for instance. “We’re creating original programming,” said co-founder and CEO Larry Fitzgibbon. “We’re testing out new ideas. We’re pushing them out to the audience and [in] real-time. And we’re providing insights based on that to our partner.” [More](. But Wait, There’s More! - [Google Will Charge Phone Makers To Pre-Install Apps In Europe]( - WSJ - [YouTube Now Counts Action Ad ‘Engagement’ At 10 Seconds, Not 30]( - Marketing Land - [First-Price Auctions Are Driving Up Ad Prices]( - eMarketer - [Domino’s In-House Tech Push Has Helped Increase Online Orders]( - Digiday - [Facebook: Increasing Transparency For Ads Related To Politics In The UK]( - blog - [Amazon Doles Out Freebies To Juice Sales Of Its Own Brands]( - Bloomberg - [Kiip Launches Blockchain Council]( - release - [Apple Launches New Privacy Site To Find Data It Has On You]( - CNBC You’re Hired! - [Tremor Video DSP Names Edward Shannon Head Of Client Success](- release - [Zefr Expands Leadership Team To Support Growth In Brand Business]( - release [Targeted Audience Delivery by TiVo]( [Need TV Audience Segments? Ask TiVo.]( [( Podcasts [The Big Story Episode 14:]( Investigations, Valuations, Valedictions [The Big Story Episode 13:]( The Quest For Quality [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Quest For Quality [The Big Story Episode 10:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 9:]( Snap Judgements And A Broken Oath [The Big Story Episode 8:]( New Faces In Challenging Places [The Big Story Episode 7:]( Brand-ishing New Tricks And Old [The Big Story Episode 6:]( Bid Crashing [The Big Story Episode 5:]( The A To Z On Amazon [The Big Story Episode 4:]( The Blockchain Cometh [AdExchanger Talks Episode 99:]( Oracle's Dave Helmreich [AdExchanger Talks Episode 98:]( Videa's Shereta Williams [AdExchanger Talks Episode 97:]( Chameleon Collective's Sean Finnegan [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Goel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](