AdExchanger News for October 4, 2018

Today's Must Read - MediaMath Will Drop Supply Partners That Game The Auction [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, October 4 Join Us [PROGRAMMATIC I/O New York, October 15-16]( [(Almost Sold Out)]( - Sponsored by MightyHive and Beeswax - Dish Network’s director of digital marketing, Brad Stamulis, describes the yin and yang of viewability and attribution. --------------------------------------------------------------- Today's Must Read [MediaMath Will Drop Supply Partners That Game The Auction]( “Auction manipulation has always been against our code of conduct, but we are sick of having these conversations over and over again,” said Anna Hewitt, director of supply products at MediaMath. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Can Facebook Keep The Monetization Train Chugging On Messenger?]( The main question for Messenger and marketers alike is how to define success on the platform. Facebook hopes to frame Messenger ads as a utility. [More.]( [IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level]( For the last two months, Kongregate has beta tested a solution from mobile ad network and mediation platform ironSource that measures ad revenue linked to specific users to help marketers understand revenue generated by their advertising. The tool became generally available on Wednesday. [More.]( [Turning The Tables On Ad Tech Turnover]( For companies, there are obvious advantages to retaining people, especially in ad tech where the war for talent is no joke. So why does it feel like every time you look at your LinkedIn feed you are prompted to congratulate someone on a new job? [More.]( [How RockYou CEO Revitalizes Distressed Media Properties]( “Facebook absolutely needs to be part of your business, but it can’t be more than 20% to 25% of your revenue,” CEO Lisa Marino said. “You have to change with it, and you can’t be so dependent on it that you are toast.” [More.]( [Need TV viewership segments?]( [TiVo's solutions connect TV audiences to digital campaigns.]( [( News Round Up Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal [reports](. “We have now analyzed our logs for all third-party apps installed or logged during the attack we discovered last week,” Facebook said in a statement. “That investigation has so far found no evidence that the attackers accessed any apps using Facebook Login.” The incident, in which hackers accessed digital keys that keep users logged into Facebook, is the largest breach in the platform’s history. It raises concerns about Facebook’s ability to protect user logins for third-party apps like Spotify and Tinder. As New York Times columnist Farhad Manjoo puts it: “This is a classic you-had-one-job situation.” [More](. Adweek has a counterpoint: For brands, the breach “barely registers.” [Read that.]( Unfluential Top consumer product companies are juggling how to approach influencer marketing. Unilever no longer pays influencers based on follower count, CMO Keith Weed said at the Cannes festival earlier this summer, and Procter & Gamble made a similar revision. Brands don’t want to get hoodwinked by bot followers and social media account gimmicks, but influencer marketing is not going away. Johnson & Johnson has found success by corralling unknown influencers and then relying more on paid media boosts than follower counts to reach a scaled audience. "The point where we knew we were doing the right thing was when we were putting paid media in the marketplace, interrupting someone's feed with a paid post. That's normally where you see a lot of comments, usually 'I want to stop seeing this ad,'” Simon Geraghty, J&J’s portfolio lead for US acne business, tells Ad Age. “But this time most of our responses were 'Who is this person? How do I learn more about them?'" [More](. In The Hopper The travel booking app Hopper announced a $100 million Series D round led by OMERS Ventures, a large Canadian pension fund, bringing its total funding to $183 million. [Read the release](. Hopper has carved a niche in the hypercompetitive travel search market by moving up the funnel before someone hits a search engine or travel page. “Booking.com, Priceline and Expedia spend billions of dollars on Google every year – they spend our annual marketing budget roughly every two hours,” Hopper’s head of user acquisition Simon Lejeune [told AdExchanger]( earlier this year. OMERS is also becoming a bigger player in search and ad tech, following a $10 million investment in the privacy-first search engine DuckDuckGo in August. But Wait, There’s More! - [With Wunderman Commerce, WPP Bets On Amazon Services]( - Digiday - [Braze (Formerly Appboy) Raises $80M Series E Funding]( - release - [SoundCloud And Pandora Enter US Ad Sales Partnership]( - release - [Google Chrome Product Could Be A Testbed For Game Streaming]( - ZDNet - [Ad Tech Is Expanding At Half The Rate Of Mar Tech]( - MediaPost - [Accenture Interactive Report: Rethink The Role Of The CMO]( - release - [How Restaurants Are Using Big Data As A Competitive Tool]( - WSJ - [Google And Facebook Team Up On AI Tech]( - Fortune - [YouTube Partners With IRI For Offline Sales Measurement]( - release You’re Hired! - [SendGrid Names Carrie Palin As CMO]( - MediaPost - [Yieldmo Adds To Leadership Team]( - release [Get our Holiday Hacks Guide]( [Make sure your ads cut through the holiday clutter.]( [Oracle.com/holidayhacksguide]( Podcasts [The Big Story Episode 12:]( Fall Into Festival Season [The Big Story Episode 11:]( The Strange Case Of The Vanishing Media Agencies [The Big Story Episode 10:]( Snap Judgements And A Broken Oath [The Big Story Episode 9:]( New Faces In Challenging Places [The Big Story Episode 8:]( Brand-ishing New Tricks And Old [The Big Story Episode 7:]( Bid Crashing [The Big Story Episode 6:]( The A To Z On Amazon [The Big Story Episode 5:]( The Blockchain Cometh [The Big Story Episode 4:]( What Makes A Top Programmatic Publisher? [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 96:]( News Corp's Stephanie Layser [AdExchanger Talks Episode 95:]( Epsilon's Stacey Hawes [AdExchanger Talks Episode 94:]( Waze's Suzie Reider [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Goel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](