In 4 Weeks: PROGRAMMATIC I/O Tackles The Data Challenge

Join us Oct 15-16 in NYC to learn about new opportunities in programmatic media and marketing. [PROGRAMMATIC I/O, Oct 15-16, NYC](=/n0WO0jK02a0L0AB0Ll01Azj) There are endless amounts of data flowing through the advertising industry, and it can be a challenge to keep up. At [PROGRAMMATIC I/O New York](=/n0WO0jK02a0L0AB0Ll01Azj) we’ll provide strategies and best practices so you can better utilize your data. A few sessions covering this topic are highlighted below. We hope to see you in 4 weeks at the New York Hilton Midtown! [REGISTER]( DAY 1 | Monday, October 15 --------------------------------------------------------------- Programmatic Essentials Sell-Side, 9:00 AM "How To Make Data More Accessible Across Company Channels" [Karthic Bala, Chief Data Officer, Condé Nast](=/n0WO0jK02a0L0AB0Ll01Azj)In this workshop, you will learn how Conde Nast beefed up its data science team to specialize in data-driven revenue streams and create new internal tools to better serve customers in a frictionless way. --------------------------------------------------------------- Programmatic Ops Talks, 11:55 AM "Bridging The Data Gap Between Media And Marketing" [Angelina Eng, Executive Director, Media & Data Solutions, Morgan Stanley](=/n0WO0jK02a0L0AB0Ll01Azj)Aggregating and processing media data is in itself a challenge, with marketers asking the age-old question of how we attribute media data into our marketing data solutions. Learn some tips and solutions to help improve linking media data to a marketer’s mar tech platforms. --------------------------------------------------------------- Programmatic Ops Talks, 3:20 PM "Best Practices For Data Integration" [Katrin Ribant, CSO and Co-Founder, Datorama](=/n0WO0jK02a0L0AB0Ll01Azj)Data is everywhere, yet often it feels impossible to connect it to the departments and people who need it most. Learn some best practices that you can implement to organize your data so it’s ready for ETL (Extract Transform Load). [GET EDUCATED](=/n0WO0jK02a0L0AB0Ll01Azj) --------------------------------------------------------------- [Sponsors](=/n0WO0jK02a0L0AB0Ll01Azj) [AdExchanger]( © 2018 Access Intelligence. All Rights reserved. To make changes to your email preferences or to unsubscribe, please [click here](