AdExchanger News for September 14, 2018

Today's Must Read - Who Is Guru Gowrappan? New Oath CEO Described As Strong Operator, “Thinking Leader” [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 14 --------------------------------------------------------------- Today's Must Read [Who Is Guru Gowrappan? New Oath CEO Described As Strong Operator, “Thinking Leader”]( Unlike Tim Armstrong, Gowrappan does not have a reputation as a visionary or risk taker. Nor has he inspired the cult-like following that Armstrong has. Rather, Gowrappan is known for operational skill, quiet execution and process-driven leadership. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Will Ad Tech M&A Derail The Advertising ID Consortium?]( The consortium is still moving forward, according to sources with knowledge of the nonprofit group’s product development, but the already complicated politics of ‘co-opetition’ are exacerbated by AT&T’s takeover of AppNexus and LiveRamp’s ongoing talks to find an acquirer. [More.]( [As Snap Goes Fully Programmatic, Its Sales Strategy Shifts To Consulting]( Peter Sellis, Snap’s director of product management for monetization, has shifted Snap’s sales team to become more like brand consultants, rethinking its sales strategy to push “business solutions” instead of individual ad products. [More.]( [FTC Sets The Stage For The Future Of Enforcement]( On Thursday, the Federal Trade Commission held the first in a monthslong series of public hearings focused on a wide range of consumer protection and competition-related topics, including privacy regulation and an examination of vertical mergers. [More.]( [The Big Story: Snap Judgements And A Broken Oath]( The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google. [More.]( [CEO Exit Caps A Terrible Few Years At MDC]( While MDC has driven $7 million in cost savings on improvements in agency structures, $2 million in real estate costs and $40 million in annualized staff costs, it hasn’t been enough to please investors, with some asking whether MDC will explore asset sales. [More.]( [The Voter Messaging Challenge]( Campaigns still struggle with achieving unique user reach within individual voting districts. Onboarding a voter list is supposed to mean that every registered voter in the district will have a people-based digital ID that matches precisely to a known voter. But that isn’t the case. [More.]( [FuboTV’s Andy Hammond: With Turner On Board, It’s A Home Run]( "Fubo has more regional sports networks than any other virtual MVPD. With the addition of Turner, we get the national games, playoff games, the NCAA, so much more basketball coverage than we had previously. We didn’t have CNN until now," said VP of sales, Andy Hammond. [More.]( [Need TV viewership segments?]( [TiVo's solutions connect TV audiences to digital campaigns.]( [( News Round Up Podcast Stuff IHeartMedia has acquired podcast network Stuff Media, home to popular shows like “HowStuffWorks” and “Atlanta Monster,” for a reported $55 million. It’s one of the largest deals in podcast history. With one of the biggest audiences in podcasting, Stuff Media puts iHeartMedia, which has been [ramping up]( its podcast footprint, in a good position to steal share of the growing market, The Wall Street Journal reports. In addition, iHeartMedia can use its its 850 broadcast radio stations as a marketing vehicle to attract new listeners to the medium. While the podcast market is still small – the IAB [projects]( revenue will hit $659 million by 2020 – it’s a big strategic bet for iHeartMedia, which wants to capture radio listening as it shifts to digital formats. “Podcast is to talk what streaming is to music,” iHeartMedia CEO Bob Pittman said. “It’s very critical to us and very strategic.” Let the podcast land grab commence. [More](. Change The Channel Amazon is trying to partner with major broadcasters and TV networks to sell ads for their content, Business Insider reports. “That would be a marked change for the TV business, where they do not traditionally allow third parties to sell their valuable ad inventory.” Digital media and tech companies see the glitzy upfronts and expensive TV deal-making between a few top ad sales executives and 200 or so national brands as an institution ripe for disruption. But TV networks continue to command high prices using the old model, despite receding subscriber numbers. [More (with subscription)](. Slimming Down Meredith continues to restructure its organization in search of savings. Roughly 200 employees were laid off Thursday as the company merged two magazines, EatingWell and Cooking Light, with similar audiences, Adweek reports. The first issue of the new magazine will debut in early 2019 and publish 10 times per year, but the titles will maintain separate digital properties. Meredith will also outsource its hardcover book retail and newsstand businesses and consolidate its Local Media Group’s digital ad business with its in-house agency, MNI Targeted Media. [More](. But Wait, There’s More! - [Snapchat Feature Lets Pubs Create Live Stories Out Of User Posts]( - Digiday - [App Stores Prove Painful Gatekeepers In Crypto]( - The Block - [Mark Zuckerberg: Preparing For Elections]( - Facebook - [Impact Announces Acquisition Of Mediarails]( - release - [Google Makes Responsive Display Ads Its Default Format]( - Search Engine Land - [The iPhone Franchise]( - Stratechery - [Adobe Ad Cloud, comScore Integrate Pre-Bid Targeting Feature]( - release - [Jet.com Relaunch Focuses On Urban And Grocery Shoppers]( - TechCrunch You’re Hired! - [Instagram COO Marne Levine Moves To Facebook]( - Recode - [WPP Taps Mel Edwards To Lead Wunderman]( - WSJ Podcasts [The Big Story Episode 9:]( New Faces In Challenging Places [The Big Story Episode 8:]( Brand-ishing New Tricks And Old [The Big Story Episode 7:]( Bid Crashing [The Big Story Episode 6:]( The A To Z On Amazon [The Big Story Episode 5:]( The Blockchain Cometh [The Big Story Episode 4:]( What Makes A Top Programmatic Publisher? [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Poel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](