AdExchanger News for September 11, 2018

Today's Must Read - Oath Integrates Its Ad Tech Assets – But What About The Verizon Data? [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, September 11 Join Us [The Big Story]( - A new AdExchanger podcast featuring roundtable discussions on the week's top news stories. Listen in wherever you get your podcasts.[Join us](. --------------------------------------------------------------- Today's Must Read [Oath Integrates Its Ad Tech Assets – But What About The Verizon Data?]( The result is a consolidated stack that comprises a unified DSP and a search/native marketplace, along with programmatic access to Oath inventory through its SSP and around 40 exchanges. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Chief Strategy Officer Imran Khan Is Leaving Snap]( Khan is leaving Snap at a tumultuous time for the company, which has been suffering from an unpopular redesign and competition from Facebook and Facebook-owned Instagram. Snap’s average revenue per user is about $1.40, significantly lower than Facebook’s $5.97. [More.]( [Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough?]( While any additional transparency into placements is appreciated, said Joshua Lowcock, global brand safety officer at UM, there are more transparency measures that buyers want from Facebook. [More.]( [Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"]( The acquisition is mutually beneficial, Alex Austin said. TUNE gets to provide its customers with access to Facebook measurement, and Branch, on its way to a $1 billion valuation, gets to shore up its cross-channel measurement with mobile attribution capabilities. HasOffers will also start to partner more closely with Branch. [More.]( [Hack Attention To Drive Action: What Brand Marketers Can Borrow From Performance Marketers]( Decreased effectiveness requires increased frequency through additional spending. The cycle is unsustainable and suggests the need for a different approach. [More.]( [Removing Risk From Content Investment: A Network’s Survival Guide]( The best creative minds in media are honing their skills with rich insights from massive pools of audience data, and we’re only just beginning to see the outcomes: better return on investment in content at a lower risk for the initial investment. [More.]( [Email is Not Dead]( [5 ways marketers leverage email as an identity marker.]( [Infutor.com]( News Round Up Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. "But probably more than anything, I feel this sense of responsibility to the advertising community,” Lesser tells Jeanine Poggi of Ad Age. One reason for optimism is that AT&T’s “AdCo,” the interim name that’s been used to brand the advertising and analytics group, seems to have stronger buy-in from AT&T brass than previous telco-media-advertising ventures, like Comcast’s NBCUniversal acquisition or Oath by Verizon. “I felt pretty optimistic that, assuming the politics doesn't stand in his way – you can't underestimate that – there's a good chance of him making something happen,” said David Cohen, Magna’s president for North America, following AT&T’s TV upfronts pitch. “It feels like AT&T's CEO is giving him keys to the kingdom.” [More](. Show To Advantage The sales and marketing software company Advantage Solutions acquired the Jun Group, a three-year-old mobile video advertising startup. Terms weren’t disclosed, though the Jun Group had raised $33 million in venture capital. Jun Group’s tech is embedded in mobile apps, and uses opt-in poll questions to vet for human traffic and create custom audience segments. Advantage plans to apply the tech to MomentAware, a shopper marketing product that enables retailers and CPGs to target shoppers based on real-time geolocation data. [Press release](. Border Patrol Should the EU’s “right to be forgotten” extend beyond its legislative borders? Google is appealing a 2015 order by the French data protection authority, CNIL, arguing that it should. CNIL fined Google roughly $116,000 for failing to comply with the order, but Google is arguing that allowing people to remove their names from search results could lend dictators too much control over censorship. It’s not the first ethical debate that tech platforms and governments have had over censorship of the borderless internet, The Wall Street Journal reports. "It’s a clash between the way data is managed and moved around, which doesn’t respect borders, and efforts by territorial governments to impose their norms and rules,” says American University law professor Jennifer Daskal. [More](. But Wait, There’s More! - [States Loom As Regulatory Threat To Tech Giants]( - WSJ - [LinkedIn Makes Dynamic Ads Available Via Campaign Manager]( - blog post - [Facebook And Its Users Are Telling Different Stories]( - Bloomberg - [Pinterest: 250 Million People Now Use Us Each Month]( - blog - [Deloitte Acquires Magnetic’s AI Platform Business]( - release - [What Types Of Data Will GDPR Impact Most]( - eMarketer - [Apple Is Pitching Newspapers On Its Subscription Service]( - Recode - [BILD Group Inks Tech Partnership With Taboola]( - release - [Still-New Facebook Stories Attracts With Low CPMs]( - Digiday You’re Hired! - [Michael Texidor, Breda O’Reilly Take Leadership Roles At IAB]( - release - [Twitter Hires Sarah Personette As Head Of Client Solutions]( - Variety - [Beeswax Appoints Cadi Jones Commercial Director In EMEA]( - release Podcasts [The Big Story Episode 9:]( New Faces In Challenging Places [The Big Story Episode 8:]( Brand-ishing New Tricks And Old [The Big Story Episode 7:]( Bid Crashing [The Big Story Episode 6:]( The A To Z On Amazon [The Big Story Episode 5:]( The Blockchain Cometh [The Big Story Episode 4:]( What Makes A Top Programmatic Publisher? [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Poel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](