AdExchanger News for August 31, 2018

Today's Must Read - Facebook Is Rolling Out Watch To The World [AdExchanger | Optimizing the News] Today from AdExchanger Friday, August 31 --------------------------------------------------------------- Today's Must Read [The Big Story: Brand-ishing New Tricks And Old]( In this week's episode of The Big Story podcast, members of the AdExchanger team discuss the trend of brands hiring data-driven user-acquisition experts from gaming apps as well as product placement in the video-on-demand world. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [AppOnboard Enables Try-Before-You-Buy Demos For The Google Play Store]( The idea with app store demos is to take a pull-based rather than a push-based approach to app store discovery. [More.]( [VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement]( This has been a milestone year for the nascent VideoAmp, which launched in 2014 and has since raised $36.6 million in funding. In the spring, the company participated in its first upfronts and, to the surprise of 26-year-old co-founder Ross McCray, received $10 billion in media investment. [More.]( [How The Best Brands Use Data]( [Understand consumer behavior in "Learning for the Long Run."]( [( News Round Up David And Google-iath US Sen. Orrin Hatch (R-Utah) sent a letter to the chairman of the Federal Trade Commission Thursday calling for an investigation into whether Google’s dominance in search and digital advertising is suppressing competition in the market, The Hill reports. Hatch’s concerns range from reports of Google restricting competing advertising services from using its platforms to its now-banned practice of collecting data from Android and Gmail users. “Although these reports concern different aspects of Google’s business, many relate to the company’s dominant position in search and accumulating vast amounts of personal data,” Hatch wrote. [Read the letter](. The Price Of Free Consumers often know that when they’re accessing free services online, they’re actually paying with their personal data. Asian coffee chain Shiru Cafe is taking that logic to brick-and-mortar stores, Digiday reports. The coffee shop, which recently opened its first US store on Brown University’s campus in Providence, RI, is handing out free coffee in exchange for customer names, dates of birth and work histories. Shiru passes on that data to brands, which use it to advertise on its site or recruit new hires at student events. The data-as-a-currency model works well on college campuses, where cash-strapped students appreciate Shiru’s transparency – and a cup of free coffee. “I’m giving tons of organizations my data and not getting any goods or services back,” said Jacqueline Goldman, a Brown grad student and Shiru customer. “Shiru is being transparent.” [More](. AT&T Advertising’s Role How do AT&T’s plans for TV influence its advertising initiatives? In short, by increasing engagement it can increase ad prices, which will help pay for programming and make subscriptions more viable. This philosophy applies in particular to mid-range streaming television, which tends to run from $30 to $80. “To trade off the costs of that bundle and the profitability at lower revenue, that will be ad-subsidized,” said AT&T Communications CEO John Donovan in an interview with The Information. [Read more.]( Twitter’s Issues Twitter updated its US issue ads policy Thursday to require certification for ads that “advocate for legislative issues of national importance,” including abortion, climate change, civil rights, guns, health care, immigration, national security, social security, taxes and trade. Previously, Twitter only required disclosures for issue ads referring to an election or a specific candidate. Certified buyers must disclose their identities and locations to Twitter, which will run issue ads with disclosure in the feed. News organizations reporting on these topics will not be required to certify advertising on Twitter. [Read the blog post](. But Wait, There’s More! - [WTF Is Bid Shading?]( - Digiday - [Are Chief Customer Officers Just CMOs In Disguise?]( - MarketingWeek - [Trump Hammers Google Again But Signals Against Regulation]( - WSJ - [WPP Sells Ooh!Media Stake For $66.5 Million]( - AdNews - [Facebook Watch Hasn’t Caught On With Viewers Yet]( - Forbes - [Snapchat Finally Submits To The NewFronts]( - Ad Age - [Campbell’s Soup To Sell International And Fresh Food Business]( - CNBC - [RevJet Announces AI Applications For Ad Creative Experiences]( - release You’re Hired! - [Snap Taps WarnerMedia CMO To Lead US Sales]( - WSJ - [Facebook’s Alex Hardiman Joins The Atlantic As Product Chief]( - Axios - [Smarty.io Expands Leadership Team With Chief Revenue Officer]( - release Podcasts [The Big Story Episode 8:]( Brand-ishing New Tricks And Old [The Big Story Episode 7:]( Bid Crashing [The Big Story Episode 6:]( The A To Z On Amazon [The Big Story Episode 5:]( The Blockchain Cometh [The Big Story Episode 4:]( What Makes A Top Programmatic Publisher? [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [AdExchanger Talks Episode 82:]( Telaria's Mark Zagorski [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](