PROGRAMMATIC I/O NY – Marketers share their stories

Join us Oct 15-16 in NYC to learn about new opportunities in programmatic media and marketing. [PROGRAMMATIC I/O, Oct 15-16, NYC]( The Marketer's Story Marketer case studies and presentations are a staple at [PROGRAMMATIC I/O]( conferences. This year in New York will be no exception as leaders from some of the top brands take the stage to discuss new opportunities in digital marketing. We’ve highlighted a few below and you can find the rest, along with the full agenda, by visiting [programmatic.io/ny/#agenda](. [JOIN US]( DAY 1 | Monday, October 15 --------------------------------------------------------------- Programmatic Essentials Buy-Side, 1:30 PM "Choose Your Own Adventure: In-House Version" [Josh Palau, VP Digital Strategy and Platforms, Bayer Consumer Health](In this session you’ll hear how Bayer is balancing resources, partners and technologies to manage this trend and drive performance. --------------------------------------------------------------- Programmatic Ops Talks, 9:00 AM "How To Use Blockchain To Keep Your Supply Chain Clean" Hear how blockchain-based money transfers allow brands to isolate sources of fraud and waste and disincentivize such behaviors. [Will Luttrell, Founder & CEO, Amino Payments Rachel Mervis, Programmatic Lead, Digital Media Team, Sales and eBusiness Unit, Nestlé]( --------------------------------------------------------------- Programmatic Ops Talks, 3:50 PM "How To Use A CDP For Smarter Email Campaigns, Better Customer Mapping And Attribution" [Kent Salisbury, Sr. Director of Digital Marketing, Overstock](In this presentation Overstock's Kent Salisbury will share clear pointers so you'll know exactly how many customers came in through which marketing event and what actions they took. DAY 2 | Tuesday, October 16 --------------------------------------------------------------- Plenary Program, 2:40 PM "The New School Of In-Housing" In this session, a panel of brands will parse the crucial decisions marketers must make around talent, tech, data strategy and partner mindset and discuss their own journeys. [Nemr Elsotary, Lead, Global Digital Media, AirBnB Kari Marshall, VP, Media, T-Mobile Brad Stamulis, Director Digital Marketing, Dish Network]( --------------------------------------------------------------- [DOWNLOAD AGENDA]( [Sponsors]( [AdExchanger]( © 2018 Access Intelligence. All Rights reserved. To make changes to your email preferences or to unsubscribe, please [click here](