AdExchanger News for August 9, 2018

Today's Must Read - Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition [Build Your Own Identity Garden]( [Solve customer blindspots with Drawbridge Full-Resolution ID]( []( [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 9 Join Us [PROGRAMMATIC I/O New York, October 15-16]( - Hear from industry leaders during six tailored agendas across two impactful days. [Download agenda](. --------------------------------------------------------------- Today's Must Read [Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition]( Time’s new parent company is putting structures in place to engage consumers more deeply, by using tools like email newsletters. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint]( If digital advertising were the boy scouts, Spiegel’s sash would have all the badges. He has founded companies (Resolution Media, Tap.me), led big agencies (Omnicom Media Group), held senior roles in ad tech (MediaMath) and advised brands and platforms (MediaLink). [More.]( [Customer Data Platforms: Before You Buy]( A common blind spot for organizations is to only consider strategies that can be delivered with their existing data and technologies. For example, if a company has a data management platform (DMP) and limits itself to strategies that the DMP can deliver, it may be missing huge opportunities. [More.]( [Dynamic Yield Snags $32M In Series D To Up The Ante On Personalization]( It’s a lot of dough in quick succession, but the company isn’t trying to be profitable, said CEO and founder Liad Agmon. The capital markets are friendly right now, and Dynamic Yield has its eye on grabbing market share from Adobe, its main competitor for enterprise business. [More.]( [Betches Finds Sweet Spot Between Publisher And Influencer]( Because Betches publishes content with its own voice, it can translate a brand’s message into a meme or video clip that’s edgier or more opinionated than the brand could be if it produced the ad itself. [More.]( [Using The Right Media Delivery]( [Here are the solutions to your digital advertising challenges.]( [( News Round Up Subs Up, Ads Down Digital ad revenue at The New York Times has declined 7.5% in Q2 from the year before. The paper said its “Trump Bump” last year inflated results, and it accounts for the decline in ad revenue. Readership grew, however, and 109,000 more people signed up for a digital subscription to the newspaper, for a total of 2.9 million digital subscriptions and 3.8 million subscribers across print and digital. More than two-thirds of the NYT’s revenue comes from subscriptions, The Wrap reports. Bright spots in the second quarter include improvements in new subscriber retention rates and the performance of Wirecutter, the product review website the Times bought in 2016, which helped drive 22% growth for the paper’s “other” revenues category. [Read more](. Heard This Story Before ... Ripping off Snapchat Stories may be the most lucrative decision Instagram – and Facebook – has ever made. The Instagram format has 400 million daily users, more than twice Snap’s entire user base. Thirty-one percent of Instagram users watch Stories every month, up 21% from the year before, and 47% of users watch Stories every week. Engagement with Instagram Stories is driving overall use of the app, which was up to more than 53 minutes per day in June on Android, according to SimilarWeb. Although advertisers are still figuring out how to navigate the vertical video format, Instagram hopes the popularity of Stories will eventually help drive TV budgets to IGTV, writes Kurt Wagner at Recode. Whether that actually happens remains to be seen, but what’s clear is that Instagram’s aggressive copycatting is [bad news for Snap](, which was down 3 million daily active users in Q2. [More](. Not So NewTV Jeffrey Katzenberg and Meg Whitman raised $1 billion for a new mobile video streaming platform, NewTV, on Tuesday. But can they succeed where so many others have failed? [Business Insider](’s Mike Shields chronicles the many short-form streaming video busts from serious players, including ABC, Microsoft and Verizon, which took a [$685 million write-down]( on its Go90 streaming entertainment service in July. There’s an argument to be made that consumers aren’t interested in this type of content. Even Facebook, with its more than 2 billion users, is having trouble getting picked up for its Watch content hub. “To launch new shows, a new app and a new viewing pattern? That's an awfully tall order, even backed by a billion bucks,” Shields writes. But Wait, There’s More! - [A Guide To Walmart’s Ragtag Alliance Against Amazon]( - Bloomberg - [Why Facebook’s Thinning Profit Margins Are A Secret Asset]( - Wired - [Wirecutter Will Launch Its Own Deals Event August 21st]( - Digiday - [Digitas: Brand Loyalty vs. Virtual Voice Assistants]( - report - [Maven To Acquire Say Media’s Publisher Platform Tech]( - MediaPost - [The Reality Behind Voice Shopping Hype]( - The Information (Sub.) - [Facebook Is Asked To Change Rules For Journalists And Scholars]( - NYT - [More Than 1,000 US Sites Still Unavailable In EU After GDPR]( - Nieman Lab You’re Hired! - [Salesforce Promotes COO Kevin Block To Co-CEO]( - TechCrunch - [Judith Hammerman To Head Adobe Audience Manager, Americas]( - MarTech Series - [DISH Appoints Kevin Arrix To Lead Media Sales]( - release - [Meredith Names Matt Peterson SVP Of Strategic Content]( - release - [Tech Vet Thomas Chow Joins PubMatic As General Counsel]( - release - [Sightly Appoints Nielsen Vet Nichola Karp As Product Chief]( - release Podcasts [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [AdExchanger Talks Episode 82:]( Telaria's Mark Zagorski [AdExchanger Talks Episode 81:]( Bayer's Josh Palau [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](