AdExchanger News for July 30, 2018

Today's Must Read - Trump Administration Plans To Have A Go At Online Privacy Regulation Sponsor Message [Build Your Own Identity Garden]( [Solve customer blindspots with Drawbridge Full-Resolution ID]( []( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, July 30 Join Us [PROGRAMMATIC I/O New York, October 15-16]( - Day 1, 3:35pm: "Best Practices For The Monetization And Measurement Of Podcasts" - Hernan Lopez, CEO of audio media company Wondery, will offer guidelines for the monetization and measurement of podcasts. [Join Us](. --------------------------------------------------------------- Today's Must Read [Trump Administration Plans To Have A Go At Online Privacy Regulation]( The government aims to release a set of ideas this fall that will address web users’ rights regarding how companies collect and handle personal data. Those ideas could eventually become a blueprint for the country’s first federal privacy law. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Twitter Loses 3M MAUs Due To Platform Cleanup, GDPR]( Although global monthly active users (MAUs) grew by 9 million year over year to 335 million, Twitter shed roughly 3 million MAUs, due primarily to its cleanup efforts – kicking millions of crappy accounts to the curb – and phasing out contracts with paid SMS carriers in certain markets. [More.]( [AMC Networks To Offer Addressable TV Inventory]( Initially, AMC will test its own marketing inventory, said Sorenson CRO Pat Ivers. “Then they’ll decide how to expand into the paid environment.” [More.]( [The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach]( For audiences that include European users, let’s not underestimate the power of GDPR’s data portability provision, which allows users to move their provided data between companies. This creates a much more valuable data source than many external data sources. [More.]( [Scaling To Better Measurement Requires A Stepwise Approach]( Stepwise progress describes our strategy to improve measurement through the development of standards, which will reach a historic milestone in the coming months with the release of our standards for cross-media audience measurement. [More.]( Sponsor Message [Bots Don’t Have Bank Accounts]( [Target real customers, increase sales, measure your results]( [( News Round Up Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow along with markets in sub-Saharan Africa and Asia, where it has a loyal base, Business Insider reports. The company is profitable – about $6 million in net income in the past year on $129 in revenue. Thirteen percent of Opera’s business comes from licensing search traffic to Yandex in Russia and 43% comes from Google, which is the default search provider for the rest of its user base. Opera’s advertising for its own news app and web browsers has grown 72% year over year. [More](. Amaspam Amazon’s fake seller problem is getting worse as fraudulent merchants gain sophistication. In China, more click farms and shady operations that promise money for fake reviews are flooding the platform and helping sellers boost their visibility on Amazon search. Some merchants and Amazon vendors now offer cash incentives for positive reviews. Others co-opt popular product listings to sell new (and unreviewed) merchandise, reports The Wall Street Journal. The rewards for performance on Amazon are huge and the risks of fraud are negligible, so scam services have grown bolder, said Chris McCabe, an ecommerce consultant who formerly worked at Amazon as an investigator. Some tactics, like leaving obviously fake five-star reviews or buying a product and then leaving a safety complaint, are used to get a rival suspended briefly – or sometimes not so briefly – until the seller gets Amazon to respond to a complaint. [More](. Under The Influence Snapchat has often seemed to disregard its influencer community, but that may be changing. The platform is trying to overcome the gap between its influencers and marketers with a “Snapchat Storytellers” pilot program that brings popular account creators together with brands and agencies. Snap is still playing catch-up with Google and Facebook on this front, but “[i]f creators can help brands make great-looking ads that perform well, those businesses will be more likely to spend a lot more on Snapchat,” writes TechCrunch. [More](. But Wait, There’s More! - [NY Regulators Revoke Time Warner Cable And Charter License]( - WaPo - [Media M&A Value Is Up, Despite Fewer Deals]( - MediaPost - [Bloomberg Takes A Stab At Overhauling The TV Ad]( - Digiday - [Five Charts Explaining The State Of Brand Safety]( - eMarketer - [Cheddar, A TV Disruptor, Launches A Traditional Cable Channel]( - WSJ - [Hanvey: When DMP Journeys Go Wrong]( - LinkedIn - [Google Updates Search To Recommend Local Events]( - Street Fight - [Tech’s Fractal Irresponsibility Problem]( - The Atlantic Sponsor Message [Personalize with Location Accuracy]( [Location data is the bridge to understanding consumer behavior]( [go.valassisdigital.com/location]( Podcasts [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [AdExchanger Talks Episode 82:]( Telaria's Mark Zagorski [AdExchanger Talks Episode 81:]( Bayer's Josh Palau [AdExchanger Talks Episode 80:]( Amino Payments's Will Luttrell [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](