Today's Must Read - How World Cup Advertising Is Undercut By GDPR And The US Teamâs Absence
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Today from AdExchanger
Friday, July 6
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Today's Must Read
[How World Cup Advertising Is Undercut By GDPR And The US Teamâs Absence](
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer⦠[More.](
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News Round Up
Now Hiring
The overarching trend of brands in-housing marketing technology operations isnât great for agencies and tech vendors. But one thing working in their favor is the challenge many brands now face securing top programmatic and data-driven talent. The pharmaceutical giant Bayer would like to more than double its 10-person programmatic and analytics team, but finding and convincing people with the right experience to move to the brand side requires patience and lots of cash, Digiday reports. The in-house agency group for The Wonderful Company, a brand holding company, had to remove its hiring efforts from the general HR and recruitment pipeline, since evaluating and attracting the right people requires specific, hands-on knowledge of digital media. And blue-chip brands like McDonaldâs and GE have recently moved headquarters from suburban locations into nearby cities as a way to improve retention and hiring for young, data-savvy talent. [More](.
Fly On The Wall
Many connected TV owners donât realize how much of their TV viewing is being processed and used for marketing. Samba TV, one of the bigger players in the new field of smart-TV viewership tracking, embeds its software with manufacturers including Sony, Sharp and Philips. It can then identify other devices, like smartphones or smart speakers, that share the TVâs internet service connection and retarget people who viewed certain shows or commercials on those other devices, Sapna Maheshwari reports for The New York Times. âIf it sounds a lot like the internet â a company with little name recognition tracking your behavior, then slicing and dicing it to sell ads â thatâs the point. But consumers do not typically expect the so-called idiot box to be a savant.â [More](.
Media Darlings
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