AdExchanger News for February 1, 2018

Today's Must Read - Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech Sponsor Message [ACXIOM ANALYTICS]( [Get Omnichannel Measurement Right. Download our eBook](. [( [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, February 1 Join Us [PROGRAMMATIC I/O San Francisco, April 10-11]( - Day 2, 2:40pm, The Plenary Program: “Google It”—VP Paul Muret chats about Google’s latest moves in programmatic. --------------------------------------------------------------- Today's Must Read [Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech]( The music streaming platform, which has fallen behind competitors in developing programmatic advertising solutions for buyers, said it will redeploy staff and to build ad tech and mar tech and expand into non-music content. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year]( Meredith will triple its digital revenue by acquiring Time Inc., with projected digital revenue this year of $700 million. Digital will contribute 30% to overall ad revenue, the company said. [More](. [Facebook Time Spent Falls, As Do North America DAUs]( Although Facebook posted YoY growth, its quarter-over-quarter growth appears to be slowing down. DAUs increased 2.18% in Q4 versus nearly 4% growth in Q3. [More](. [The Sell Sider...In The GDPR Era, Publishers Also Need A Data Opt-Out]( As data ownership increasingly defines value, it is the publishers and consumers who should have the tools necessary to properly control it. [More](. [Data-Driven Thinking...Getting Attribution Right Means Adopting A Digital Mailbox]( The universal ID is at the heart of our new multichannel reality. It provides audience transparency, platform independence and deterministic offline-to-online mapping at scale. [More](. [Three Ways To Survive The Facebook Algo Change, From A Group Nine Media Exec]( Group Nine Chief Insights Officer Ashish Patel predicts Facebook’s most recent news feed advertorial content shared by a user’s friends and family will insulate the publisher from reach declines. [More](. [For Kiehl’s, More Data and More Business Hasn’t Meant More Advertising]( Kiehl’s high-end prices give less reason for broad reach advertising, but the brand’s relative non-reliance on paid media still “is an important differentiating factor” in terms of preserving profit margin a more intimate, word-of-mouth appeal to the brand, Julia Mavrodin, assistant VP of ecommerce and digital marketing, said. [More](. [Tapad Is Getting Out Of The Media Services Game]( Tapad’s managed media and creative teams will join Brand Networks to help launch buying technology that combines social with programmatic display and video advertising. Brand Networks is also licensing Tapad’s cross-device graph technology and data to power its buy-side platform, although the tech won’t be white-labeled. [More](. News Round Up Off The Grid When Facebook announced it would downplay news and promote friend and family posts in the news feed, it cautioned investors that engagement metrics could slip. But engagement may have been falling before then, reports Bloomberg’s Sarah Frier. Nielsen and comScore said minutes spent on Facebook are declining in the US, and some of its recent actions indicate a preoccupation with user drop-off – like sending login requests masquerading as security alerts, or pinging users who stay away for a few days. [More](. Related in AdExchanger: In its Q4 earnings, Facebook [reported]( that engagement stats did indeed fall. Beyond Comparison The European Union fined Google $2.9 billion last June because the bloc determined the search engine had abused its scale to favor its own comparison-shopping service. Google’s remedy is to make the product-ad slots atop commerce searches freely open to all bidders – when previously Google reserved inventory for itself. But now comparison-shopping rivals say that “despite the new system, they struggle to get products listed on the first page of Google’s search results,” writes The Wall Street Journal. “And when they do, they say it is so costly to outbid Google that they can barely make money.” [More](. No Such Thing As Free Who said marketers can’t get in front of ad-free streaming viewers? All original shows on Amazon have branded integrations, as do 90% of Hulu originals and 74% of Netflix originals. “Younger viewers, in particular, grew up in a world where they have been inundated with brands from every side,” says Gary Shenk, CEO of brand integration company Branded Entertainment Networks. “If you show a world that does not include those brands, the world looks unrealistic.” Though that’s cold comfort to the linear TV networks and production studios that gain no incremental value from prior brand integrations even as their shows get binged on streaming channels. [More at MediaPost](. But Wait, There's More! [JPMorgan Chase Brings On VaynerMedia As Digital AOR For Voice]( - AdAge [Facebook Bans All Ads Promoting Cryptocurrencies And ICOs]( - Recode [Twitter Is Sending More Clicks To Publishers, As Facebook Sends Fewer]( - BuzzFeed [Walmart In Talks To Buy Significant Minority Stake In India’s Flipkart]( - Economic Times [How Google Is Getting A Boost In Online Travel]( - Barron’s [How We Fought Bad Apps And Malicious Developers In 2017]( - Android Developers [Deutsche Bank: GDPR Will Wipe 2% From Google Revenue]( - Business Insider You’re Hired! [Amobee Expands C-Suite With Two Appointments]( - release [PebblePost Names Rich Flynn Automotive Sales VP]( - release [Triad Retail Media Names Joe Henson SVP Products And Platform]( - release [Tubi Taps Adobe Vet Mark Rotblat As CRO]( - MediaPost Podcasts [AdExchanger Talks Episode 61:]( Tune's Peter Hamilton [AdExchanger Talks Episode 60:]( EA's Belinda Smith [AdExchanger Talks Episode 59:]( Simulmedia's Dave Morgan [AdExchanger Talks Episode 58:]( CafeMedia's Paul Bannister and Rachel Parkin [AdExchanger Talks Episode 57:]( Salesforce's CSO Jonathan Suarez-Davis [AdExchanger Talks Episode 56:]( one2one Media's Michael Bologna [AdExchanger Talks Episode 55:]( SuperAwesome's Dylan Collins [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 54:]( HX at Horizon Media's Adam Heimlich [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [AdExchanger Talks Episode 51:]( Kelly Newman Ventures' Mike Kelly [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](