AdExchanger News for December 18, 2017

Today's Must Read - Podcast: Michael Bologna Changes The Channel Sponsor Message [Neustar MarketShare]( [See the Whole Picture of Your Customers.]( [hello.neustar.biz/101-Series-What-is-Marketing-Analytics.html/]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, December 18 Join Us [Industry Preview 2018, January 17-18, NYC]( - Session Spotlight, Day 2, From Precious To Workhorse: Why Native Advertising Is Breaking Out Of Its Box: Sharethrough CEO Dan Greenberg will predict what’s next for native advertising. Sponsored by Nielsen Marketing Cloud and Extreme Reach --------------------------------------------------------------- Today's Must Read [Podcast: Michael Bologna Changes The Channel]( In this episode Bologna talks about the new company, its customers and its opportunity. He also does some year-end crystal-balling, predicting Netflix will roll out an ad-supported model in the next one to two years. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [What Apple’s Analytics Tool Means For Podcast Publishers]( Analytics from Apple will help podcast publishers better understand how to tailor their content to audience preferences for episode length and commercial breaks, said Hernan Lopez, CEO at the podcast network Wondery. [More](. [The Sell Sider...Making Digital Advertising Contracts Smart]( Smart contracts are being tested in several sectors, including government and finance. The biggest challenges are education, a lack of awareness, client-side development and adoption, and the code must be written properly, just like any other piece of software. [More](. [Data-Driven Thinking...Data: The New Transparency]( Data transparency refers to marketers’ newfound ability to dive deeper into their collective data sets and retain the resulting knowledge within the organization in contrast to black box practices. It’s a topic that’s a lot less sexy than brand safety or fraud but is equally as important. [More](. [How The Beauty Startup Wunder2 Grew From Facebook To Retail Stores]( Selling in brick-and-mortars has given the opportunity to expand its digital targeting parameters – all through Facebook, founder Michael Malinsky said. It added location-based targeting to send deals or messages to potential customers in a geofenced proximity of stores carrying Wunder2. [More](. [The Flying Exchanges]( Sponsor Message [Throtle]( [Data Onboarding and Identity Resolution]( []( News Round Up Peltz On Board After [winning a November recount](, activist investor Nelson Peltz has been named to the P&G board. In a letter to shareholders, company Chairman and CEO David Taylor said Peltz will become a P&G director as of March 1. He added that discussions around Peltz’s board seat have been constructive and have included agreements “that we are NOT predisposed to taking on excessive leverage, or substantially reducing R&D spending, or advocating for a break-up of the Company, or moving the Company out of Cincinnati.” [Read the letter](. Pubs Fight Back Refinery29 is the latest digital media publisher to go through a round of layoffs, releasing 7% of its staff. "This year has been especially challenging for digital media and advertising companies," said the company in a statement. "Refinery29 has seen tremendous growth but is not immune to some of the negatives that this growth brings.” Refinery’s layoffs follow a tough year for digital media. Vice and Mic laid off employees in a businesswide “pivot to video. ” And in November, BuzzFeed [laid off]( 100 people to reorganize its business around programmatic sales and TV-style programming. “The media is in crisis,” wrote BuzzFeed CEO Jonah Peretti in a [note]( to staff this month. “Google and Facebook are taking the vast majority of ad revenue, and paying content creators far too little for the value they deliver to users.” [BI has more](. Pick Your Brain After a former Facebook exec claimed social media is ripping society apart, Facebook published a [post]( on Friday in response. As a counterpoint, Facebook cites its own attempts to make its site “more about social interaction.” These attempts include, for instance, suicide prevention tools and enhancements like Take a Break, which lets people control visibility of posts from their ex-partners. “We’re also making investments to better understand digital distraction and the factors that can pull people away from important face-to-face interactions.,” write Facebook research director David Ginsberg and research scientist Moira Burke. [More at The New York Times](. The States Of Play Net neutrality isn’t going down without a fight. Soon after the Trump administration scrapped rules preventing internet service providers from prioritizing bandwidth for certain content, a coalition of attorneys general pledged to sue the FCC. Also, policymakers from California and Washington are working to ensure net neutrality protections in their own states. However, these states face a tough road against the federal decision, which “explicitly seeks to override local policy makers from pursuing their own laws,” [Recode reports](. For advertisers, net neutrality makes way for ISPs that are also content providers, like Verizon and Comcast, to push ad spend for their own properties. [[AdExchanger coverage](] But Wait, There's More! [Sinclair Purchase Of Tribune Likely To Win DOJ Approval]( - WSJ [The Advertising ID Consortium Adds The Trade Desk, New Members]( - release [Amazon Prime Membership Growth Slows In The US]( - Business Insider [Balancing Omnichannel Ads With Individual Channel Concerns]( - eMarketer [Netflix And Spotify Ask: Can Data Mining Make For Cute Ads?]( - NYT [Disney Is About To Become The Walmart Of Hollywood]( - Bloomberg Sponsor Message [Lotame Data Exchange]( [The most trusted and comprehensive global data exchange]( [www.lotame.com]( Podcasts [AdExchanger Talks Episode 55:]( SuperAwesome's Dylan Collins [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 54:]( HX at Horizon Media's Adam Heimlich [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [AdExchanger Talks Episode 51:]( Kelly Newman Ventures' Mike Kelly [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](