AdExchanger News for November 30, 2017

Today's Must Read - BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce Sponsor Message [Throtle]( [Data Onboarding and Identity Resolution]( []( [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, November 30 Join Us [Day 1, 2:40 pm](, Interpublic Chairman and CEO Michael Roth discusses plans to connect global clients with their current and future customers at Industry Preview 2018, Jan 17-18 in NYC. [See Agenda](. Sponsored by Adara and Verve --------------------------------------------------------------- Today's Must Read [BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce]( With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Facebook, Google And The Other Edge Providers Won’t Be Fazed By The Net Neutrality Phase-Out]( If telcos or internet service providers pressure the platforms to pay for prioritization and the platforms decide they’ve had enough, they’ll continue to double down on building their own pipes for their own information highways, à la Google’s Project Loon or Facebook’s Free Basics. [More](. [Al Jazeera Sours On Social Platforms]( "If we want to continue to grow the audience, we have to go outside the Facebook platform. The measure for me [of audience growth] is not views," said Yaser Bishr. [More](. [Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending]( "Salesforce’s emergence here wasn’t something I expected,” Advertiser Perception's Kevin Mannion said. "Whenever you have an acquisition like this, it takes time for the dust to settle. For them to jump so far forward in a lot of the key areas says they are already in the marketplace in a way that advertisers understand." [More](. [Data-Driven Thinking...Independent Agencies Must Drive The Next Wave of Programmatic]( As programmatic adoption increases, it is these agencies that will become the tip of the spear, helping educate their clients – both large and small – on what’s possible with programmatic. [More](. [L’Oreal’s Digital Transformation Is Far More Than Skin Deep]( "Digital transformation happens in stages. The purpose is for all of our people to be able to put digital first. We deeply believe that we’re not doing digital marketing, we’re marketing in a digital age," said Lubomira Rochet, L’Oreal’s chief digital officer. [More](. Sponsor Message [Universal Video Ad Platform]( [Manage Traditional and Programmatic, with LKQD.]( [( News Round Up Snappy Look A major redesign of the Snapchat app aims to “separate the social from the media” by splitting out interactions with friends and followers from news and media content, writes CEO Evan Spiegel in an Axios op-ed. [Read it](. Snap is trying to avoid fake news and the echo chamber effect, both of which are rampant on other social platforms. Most of the changes are consumer-facing, but advertisers should take note that the redesign will highlight Sponsored Stories, a new ad unit Snap [launched]( last week, as tiles on top of its media Discover section. Snap’s other ad units will stay the same. We Check Ads.txt Beginning in January, the AppNexus DSP will disable ad network inventory if the company doesn’t appear on a publisher’s Ads.txt file. DSPs like MediaMath and The Trade Desk have integrated Ads.txt in recent weeks, but integration only means that publishers with the file uploaded can trace the sale of their inventory through the exchange. By demanding proof of an authorized publisher relationship, AppNexus is taking a much bigger step in enforcing Ads.txt. Though even then, some ad networks and supply-side vendors have found shady ways to secure Ads.txt footholds [[AdExchanger coverage](]. [More at The Drum](. Follow My Voice Amazon spiked the ball [with a release]( touting record-setting sales over the Thanksgiving holiday. Though total merchandise is perhaps less interesting than Amazon’s revelation that the top-selling products across all categories were the Echo Dot speaker and Fire TV Stick, which are both vehicles for Amazon’s Alexa voice-based service. On Prime Day in July, which was Amazon’s biggest-ever shopping day until this Cyber Monday, the Echo Dot was the most popular buy. And expect these trends to accelerate moving forward. (The best-selling product in Whole Foods stores this past weekend was … drum roll … the Echo Dot.) Voice-activated devices and personal assistants may not have strong real-world marketing applications yet, but brands and retailers ignore the channel at their peril, writes Sarah Halzack [at Bloomberg](. Race Card Facebook has temporarily turned off audience suppression by ethnicity, after ProPublica recently found real estate marketers could suppress African Americans, Asian Americans and Hispanics from their ad buys. Some believe that violates the 1968 Fair Housing Act. Facebook Sheryl Sandberg wrote in a [letter to the Congressional Black Caucus](, “Until we can better ensure that our tools will not be used inappropriately, we are disabling the option that permits advertisers to exclude multicultural affinity segments from the audience for their ads.” [More.]( But Wait, There's More! [‘Next-Gen TV’ Could Be An Ad Boon For Local TV Stations]( - WSJ [Nielsen Marketing Cloud Launches In Asia-Pacific]( - release [Facebook Prototypes Messenger Broadcast For Businesses]( - TechCrunch [Viant’s Adelphic Partners With DoubleVerify On Pre-Bid Viewability]( - release [Many Marketers Consider AI To Be Overhyped]( - eMarketer [Praesidian Capital Leads a $12.3M Investment in Remedy Health]( - release [‘Irrational Budget Dumping’ With End-Of-Year Marketing Budgets]( - Digiday [Dun & Bradstreet: B2B BrandShare Trend And Benchmark Report]( - release [Ford Reconsidering WPP Account And Internal Advertising]( - Reuters You're Hired! [Viacom Names Jose Tolosa Chief Transformation Officer]( - MediaPost [Refinery29 Hired A Facebook Exec To Help It Compete Against Facebook]( - Recode Sponsor Message [Connected TV is on the Rise]( [Download Telaria's CTV analyses and trends from around the world]( [www.telaria.com]( Podcasts [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [AdExchanger Talks Episode 51:]( Kelly Newman Ventures' Mike Kelly [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](