AdExchanger News for November 27, 2017

Today's Must Read - Snap Offers Big Scale With 'Promoted Stories'; Net Neutrality Repeal Threatens Brands Sponsor Message [Throtle]( [Data Onboarding and Identity Resolution]( []( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, November 27 Join Us [Day 2, 2:00 pm](, Bob Carrigan from Dun & Bradstreet, Scott Howe from Acxiom and Bryan Kennedy from Epsilon will discuss the identity challenge in 2018 with Gartner’s Martin Kihn. Join us January 17-18 in NYC for Industry Preview 2018. [See Agenda](. Sponsored by Salesforce and ExtremeReach --------------------------------------------------------------- Today's Must Read [The Sell Sider...Private Marketplaces: Ripe For The Next Great Transformation]( The value of private deals isn’t to be automated – it’s to be effective. Nothing happens in a vacuum. When advertisers and publishers work together toward a goal, the whole really is greater than the sum of its parts.” [More](. --------------------------------------------------------------- More from AdExchanger [Why Getting Acquired By China Isn’t As Easy At It Looks (Just Ask AppLovin)]( Late Tuesday evening, app marketing platform AppLovin said that company will no longer be acquired by a Chinese private equity firm for $1.42 billion as planned. The deal, now scrapped, was first announced in September 2016. The duo will still do a deal, however. [More](. [Boxed Unboxes Segmentation, And It’s Acquiring Better Customers For Less]( “Because we are an ecommerce startup, we pushed Kantar to make the [segmentation] actionable and something we could implement,” Boxed's new CMO Jackson Jeyanayagam said. “That meant being able to tag the segments in the CRM, put it into the ad creative and track the segments as new customers came in.” [More](. [How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads]( “For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the OTT space. That strategy also includes a range of alternative revenue streams, such as offline events and ecommerce.” [More](. [Giving Season]( Sponsor Message [Universal Video Ad Platform]( [Manage Traditional and Programmatic, with LKQD.]( [( News Round Up The Paid Story Snap launched a new ad format, Promoted Stories, allowing brands to push stories beyond their follower base to all Snap users in an entire country. The ads are a series of three to 10 auto-advancing videos that tell a long-form story and live on the app’s Stories page. Previously, Stories could only be viewed by followers of an account, so the feature marks the first time brands can reach a broad audience of non-followers through Stories on Snap. Snap launched the first Promoted Story ad on Black Friday with HBO, which urged users to stay in and watch Game of Thrones rather than go out and shop. For Snap, which is struggling to meet investor expectations, the new ad format will hopefully continue enticing buyers to spend. [Recode has more](. Stuck In Neutral The FCC’s move to pull net neutrality regulations, which prohibit internet-service providers (ISPs) from favoring their own media or tech with better data and bandwidth, could upend online advertising standards and the digital media ecosystem. Marketers, for example, might have to pay more for quality bandwidth, or could be pressed into buying media from companies owned by ISPs. Challenger brands and media startups will have more trouble competing with big companies that can afford faster delivery and enterprise deals with ISPs. “User experience is brand marketing, and speed is a big component of user experience,” says Barry Lowenthal, president of MediaKitchen Inc. “When you start to mess with user experience, you’re really going to create barriers for brands to compete.” [Adweek has more](. Down The Tubes YouTube is facing a second wave of brands suspending their ad campaigns on the platform, this time after news broke of lurid videos of children and equally troubling comments slipping past Google’s moderation. Companies from many categories – including the candy company Mars, HP, German grocery giant Lidl and the alcohol brand owner Diageo – halted YouTube advertising last week over failures with its brand safeguards. Google [announced plans]( to toughen its oversight of children’s content. Its safeguards had relied in part on nonprofit groups and police to flag inappropriate videos for removal, instead of moderating in real time. [More at Reuters](. Rip-Off Merchants With 300 million shoppers dropping billions of dollars on Amazon from Thanksgiving through December, the black hats are coming out of the woodwork. Freelance developers in southeast Asian countries with sophisticated technology and low hourly rates rent mercenary armies of fake Amazon accounts to harry rival merchants with poor reviews or to endlessly click ads to drain search budgets. One group of ecommerce fraudsters bought the “Amazon” Google search term, drove traffic to a fake app download and tagged unsuspecting victims with expensive “anti-malware” subscriptions, according to a [CBS report](. "There’s blood in the water and everyone knows they can get away with it,” Chris McCabe, an ecommerce consultant and former Amazon merchant risk and fraud investigator, tells Bloomberg. “So it’s a free-for-all." [More](. But Wait, There's More! [Facebook Will Show US Users If Russian Groups Targeted Them Ads]( - AdAge [Advertisers Express Interest In Taking Programmatic In-House]( - eMarketer [British Newspaper Publishers Unite In Video Advertising Deal]( - The Telegraph [Dentsu Aegis Network Announces Acquisition Of Oxyma Group]( - release [A Year After Pledging Openness, Apple Still Falls Behind On AI]( - BuzzFeed [Mobile, Video Fuel Double-Digit Digital Ad Growth In Benchmark Report]( - IAB Europe [‘It’s Not Just For Banners Anymore’: The NYT Expands Programmatic]( - Digiday [Agencies Need To Fix The Chink In The Programmatic Chain]( - AdNews You're Hired! [Eyeota Names Two Execs To Bolster Global Leadership]( - release Sponsor Message [Connected TV is on the Rise]( [Download Telaria's CTV analyses and trends from around the world]( [www.telaria.com]( Jobs [Senior Ad Tech Engineer]( - NYC - Diply Podcasts [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [AdExchanger Talks Episode 51:]( Kelly Newman Ventures' Mike Kelly [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](