emails are not only for the “buy this, buy that” type of copy

Hi {NAME}! Matagal-tagal na rin akong copywriter. Even if I write different types of copy, from emails to sales letters… Iba pa rin talaga ‘pag nagsusulat ako ng emails for product launches… Especially for coaches and course creators. Don’t get me wrong. I also write for eCom products pero iba talaga ‘pag info products. HAHA! Baka biased opinion ko lang din ‘to as someone who loves taking in clients so I can have an insider scoop of their backend. Sobrang interested kasi akong matuto how offers work sa backend, ‘yung before siya i-launch to the public. Wala lang. I just thought na sobrang daming nangyayari behind the scenes bago tuluyang makapag-launch ng isang product. Well, tama pala. HAHA! But still, it made me even more hooked to work with coaches and course creators, and help them with their product launches. Lalo sa emails. I’m not sure if you noticed pero you have at least one email sender who sends emails to your inbox na puro “buy this”, “we are on sale”, etc. ang mga sine-send. This is particularly prevalent sa eCommerce BUT s’yempre, not all. But with a product launch of an info product, let’s just say, for me, mas refreshing siya. HAHA! Ewan ko pero during a product launch kasi, hindi lang puro “buy this” ang mababasa mo sa emails… Usually, papaulanan ka ng value bombs na regardless if you buy the product or not, Alam mong may natutunan ka pa rin sa email na binasa mo. ‘Tapos very strategic kasi ang product launches. To the audience, it might seem like they’re receiving emails daily lang… But in hindsight, marami nang emotional and psychological triggers at play na hindi nila napapansin. Ito ‘yung isa sa mga mind-blowing parts ng copywriting if you get to master this. Bonus points pa if every launch email you write gets a sale for the entire duration of the product launch. ‘Tapos if maganda pa ‘yung deal na na-close mo where you get a commission for every sale your email makes… Tumatagingting na $$$$ ang naghihintay sa bank account mo. HAHA! Ikaw ba, {NAME}, what type of copy do you want to write? :) Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines