why creativity is NOT a requirement in copywriting

  Hi {NAME}! There are people who are proud to call themselves creative… And there are those who deny with all their might that they are. HAHA! Like, pagawin mo na sila ng kahit ano, ‘wag lang ang gumawa ng creative project. 😂 Alin ka sa dalawa, {NAME}? The way I see it, lahat naman tayo eh born with creativity… ‘Yun nga lang, merong mas nag-e-excel sa field na ‘yun. Which means, even if super sure ka sa sarili mo na wala ni katiting na creativity sa katawan mo… I’m telling you na meron. You’re just unaware how to tap that side of you kasi for years, you made yourself believe na hindi ka creative. Plus, creativity doesn’t only refer to artistic pursuits like painting or drawing… The fact that you can use your imagination is enough to consider yourself creative. And it’s also enough to start your copywriting journey. I know na marami sa inyo ang may doubt if you can become a copywriter only because you’re not “creative”. But what you have to understand is, as long as you know the fundamentals and can implement them in your writing… You can write decent copy already. So instead of overthinking whether you can or cannot… Focus your time and energy in learning more about copywriting… Then, i-implement mo agad ‘yung mga natutunan mo. Mag-practice kang magsulat. Mag-practice kang magsulat kahit walang ibang makakabasa. Mag-practice kang magsulat kahit wala ka pang client. I-analyze mo ‘yung mga high-converting sales copy. What makes them work? Maraming available na resources online. ‘Tapos compare it side-by-side with your own copy. Take note of the flaws you made, and then rewrite it again to make it better. Do this consistently and you’ll be surprised by how much you’ve improved over time. You see, from this process alone, walang na-mention na you have to be creative to write a compelling sales copy… All you have to do is follow what’s already working. Gasgas na ‘to pero there’s really no need to reinvent the wheel. Masyado lang natin ino-overthink madalas ang mga bagay-bagay. And {NAME}, if you want to pursue something… Go for it against all odds. You never know, baka nandun pala ang “success” na hinahanap mo. :) So yeah, if lack of creativity lang ang reason bakit takot kang mag-all-in sa copywriting… I hope this email is enough to prove you otherwise. :) Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines