What MAKES or BREAKS a sales copy...

Hi {NAME}! Game ka na ba ulit for some copywriting lessons? Or nag-start ka na ba magbakasyon? HAHA! Anyways, i-assume ko na lang na gusto mo pa rin matuto kahit magki-Christmas na. 😅 This morning, I showed my students during the QCMW the fastest way to write decent and persuasive copy. And one of the secrets to making it happen lies in your chosen sets of words. Pero this does not mean that you have to memorize all the words in a dictionary, ah? It’s OK if you only know basic words, lalo kung sa English... Then maximize using a thesaurus or you can Google alternative/synonymous words. S’yempre, always use the words and language your audience uses. This makes it easier for your message to resonate with them. Though, it helps if you have a wide vocabulary. Each word’s level of intensity dictates the mood of the copy… Especially when it comes to describing feelings or emotions in a copy. For example, the feeling of happiness… Try to rate then following from weak to moderate then strong… 1. I’m pleased to meet you. 2. I’m excited to meet you. 3. I’m happy to meet you. Take a guess, {NAME}… Guessing… And the correct answer is… *drum rolls* HAHA! 1-3-2 Did you get it right? The adjectives used are all referring to feeling of happiness, But the level of intensity differs for each. One word lang ang pinalitan pero you can hear in your head ‘yung difference, even if it’s subtle. Wanna try another one? :) Now, kung may “happiness”, s’yempre may… Yep, “sadness”. HAHA! Hindi ito ‘yung Inside Out film, ah? 😂🤣 Pero here, try mo ulit hulaan which of the following is the weak, moderate, and strong. Ready? 1. They were disappointed about what happened. 2. They were sad about what happened. 3. They were depressed about what happened. Yep. It’s 1-2-3. Another one? Sige. HAHA! The feeling of fear naman. Here: 1. She gets anxious whenever she hops on a call with prospects. 2. She gets nervous whenever she hops on a call with prospects. 3. She gets terrified whenever she hops on a call with prospects. Your guess? Relate ba, {NAME}? HAHA! In this example, the weak intensity is No. 2… Moderate is No. 1… And the one that uses strong intensity of the feeling of fear is No. 3. Get na ba? I hope so because… In copywriting, precision is key. Each word should be meticulously chosen to… 🫣 Evoke emotions 😳 Convey meaning 🤯 Propel your reader forward If you do this correctly, the words perfectly match each other to create a powerful and resonant message. A couple of weeks back, I talked about the importance of clarity in your copy. Your words are the main driver that either relays your message clearly or confuses them even more. But remember: A confused mind never buys. Kaya always make sure na you won’t leave your audience guessing your intentions. Aim to be crystal clear in whatever you want to say to them. Peroooo… Even if your goal is to write your copy with a crystal clear message… You should also make enough room for curiosity… And craft your words to spark intrigue… So you always leave your audience wanting for more. :) There you have it, {NAME}. Joke. Tinapos agad. HAHA! Not yet. May isa pa! The last thing you should remember is that in copywriting… Every word is used and placed strategically to drive the reader into action. Whether it's a click, a share, or a purchase… Your words are meant to motivate the reader to act. Nothing in a sales copy is an accident. Unless typo ‘yan. HAHA! To summarize na lang… WORDS are the main driver to persuade your readers to take your desired action. They set the mood of your copy, and stir the reader’s emotions… So always remember these whenever you write copy… ✔️ Meticulously choose the words you use ✔️ Have a crystal clear message — leave no room for confusion ✔️ Make your readers curious ✔️ Be strategic in your choice of words and where you position them in your copy I know this email is longer than my usual emails. 😅 Pero I hope worth it naman for you to read until the end. If you want to know more of this type of content, Reply “TELL ME MORE” so I’d immediately know if what I’m sharing is helpful. :) Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines