CNET Blunders & More Core

+ other August SEO updates! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [View in Browser]( [Log in ▸]( Hi {NAME} - The dog days of summer may be over, but the hits just keep on coming for SEOs. Here’s the latest in SEO news and other interesting things we’ve been talking about in August: August 2023 Core Update is Rolling Out Now Here we go again! Only 5 months after the last major algo shakeup, the official Google Search Central account [announced]( the release of a new core update. [Google Core Update]( It’s widely believed this update will once again focus on helpful content, as the Core Update info page still heavily leans in the direction of [self-assessing your site content](. If past updates are any indication, this one should take several weeks to roll out completely and page rankings can fluctuate wildly. As for us at Loganix, we’ll wait a few weeks for the dust to settle and then do a [full audit]( of our site to see how we’ve been impacted. What’s been your tactic for dealing with core updates? Want Top-Performing Headlines? Here’s What to Include For all the things ChatGPT gets wrong ([like mistaking Shrek for the Mona Lisa]( one thing it does well is data visualization. Recently we came across a thread on X that used the AI tool to compare the SEO performance of headlines that start with a question word with those that don’t for a specific site. Here’s a peek at the formula that ChatGPT created to help parse the data: [ChatGPT]( According to the author, question headlines (e.g. “How to watch ____”) were top SEO performers overall, while statement headlines performed better in Discover. [Check out the results here!]( Considering Pruning Old Content? Think Again Today in “That's not how SEO works”, CNET released an internal memo in early August outlining plans to prune thousands of pages of old content. According to the memo, deleting old content – sometimes called content deprecation – “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results.” Except that… according to Google, it doesn’t do any of those things. In the [subtweet]( heard ‘round the SEO world, the search engine’s team posted this [Google Search Liason]( Aggressive content pruning might have been effective pre-2011, but Google’s current best practices lean more towards revising, redirecting, and consolidating potentially unhelpful content to improve topical authority. What’s been your experience with pruning content? And that wraps up our SEO finds for this month! What did you think? Anything we missed? As always, reply and let us know your thoughts.  Adam Steele Partner & COO / [loganix.com]( Your premium SEO partner for agencies & in-house teams. [Book a Strategy Call](   Choose from over 15+ services (starting from just $7), [place your order now]( >> Not interested in this email? [Click here]( to let us know your email preferences or [unsubscribe](. Loganix, Inc., 13110 NE 177th Pl, Woodinville, Washington 98072, United States